Website Traffic Analysis Tool – Google Webmaster Tools

How to Analyze Your Web Site Using Google’s Webmaster Tools

Are you keeping track of how many visitors your web site is receiving and where they are coming from? If not, try using the free webmaster tools from Google.

Benefits of Google Website Traffic Analysis Tool

1. Home page crawl

Google provides the exact date Googlebot (Google’s search engine) last successfully accessed your home page.

2. Crawl Stats

“These statistics provide distribution information for pages we have crawled for our google.com index. The PageRank distribution reflects all crawled pages in your site, not just the home page”.

3. Page analysis

These statistics show you how the Googlebot sees your site. Google provides a table of all the external links to your site and what keyword phrases are used. If you click on a word or phrase in the external links a table shows the variations of the keyword phrase being used.

The table displayed for my web site showed 200 external links with their accompanying keyword phrases. Google does not show all the external links to your web site.

4. Web crawl errors

These pages list URLs from your site that Googlebot had trouble crawling. Here are the errors that are checked:

HTTP errors
Not found
URLs not followed
URLs restricted by robots.txt
URLs timed out
Unreachable URLs

5. Index status

Provides statistics of pages from your site that are included in Google’s index.

Here’s a sample of the pages indexed by Google of my site:

Operator – Description – Result
site – Indexed pages in your site – site:www.isitebuild.com
link – Pages that link to your site’s front page – link:www.isitebuild.com
cache – The current cache of your site – cache:www.isitebuild.com
info – Information we have about your site – info:www.isitebuild.com
related – Pages that are similar to your site – related:www.isitebuild.com

Conclusion

Using a website traffic analysis tool will help you to pinpoint errors in your site’s design, find what sites are linking to yours, and how Google is indexing your web pages. Correcting these website errors will ultimately improve your site’s performance by boosting your web traffic.

Comments

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