If you want to get more traffic and leads to your business consider setting up a YouTube Channel Account using your business name or using the main keyword phrase in your niche. Creating videos to promote your business helps reach a wider audience and generates more engagement with your viewers.
Here are some YouTube Stats to consider:
- More than 1 billion unique users visit YouTube each month
- Over 4 billion hours of video are watched each month on YouTube
- 72 hours of video are uploaded to YouTube every minute
- 70% of YouTube traffic comes from outside the US
- YouTube is localized in 53 countries and across 61 languages
- Second largest search engine after Google
Source: http://www.youtube.com/yt/press/statistics.html
Let’s look at the top 10 benefits of creating
a YouTube account for your business
1. Expand your audience
Many people prefer to watch content rather than read text. It engages more of their senses, it’s easier on the eyes and is more engaging. With video you can reach both local and global customers whether they’re viewing videos on their desktops, mobile phones, tablets or television screens.
2. Branding
Branding your business enables it to stand out from your competitors. YouTube gives you the ability to do this by placing a header banner at the top of your channel, allowing links to your website, blog, social media properties and create playlists of your most popular videos. You can also include annotations in your videos that redirect visits to an op-tin page, link to related videos or get them to subscribe to your channel.
3. Quickly gain high search engine rankings
Videos rank 53 times faster than textual content. Sometimes it only takes a few minutes for your video to appear on Google and/or YouTube. The speed at which it ranks depends on how competitive your keyword phrase is. YouTube enables you to create video thumbnails which makes your listing stand out in the search results causing people to click on the image instead of the other boring text listings.
4. Generate free traffic
If your video ranks on the first page of Google it will generate a ton of free visitors. The more videos you create and rank the more traffic you’ll receive. This beats paying for ads by running an expensive pay per click campaign. Your channel can become a 24/7 marketing machine that doesn’t need employees who require payment for their services.
5. Personalization
Most people prefer to do business with people they know, like and trust. Video puts a face on your business. For example you could create a personalized message that welcomes viewers and describes the benefits of your products and services. This helps break down the barriers of mistrust between you and potential customers.
6. Social sharing
Building relationships with your customers is the key to growing a successful business. YouTube is a powerful social sharing platform that gives you the ability to rapidly expand your customer base. Viewers can easily share your video by using the social sharing buttons at the bottom of each video. You can also add them to your channel header banner or even within your video by using annotations.
7. Demonstrate your expertise
If you’re an expert in your niche or on your way to becoming one, capitalize on the billions of views YouTube receives every day by creating short video tutorials demonstrating your expertise. For example record your computer screen using screen capture software or if you’re selling a physical product shoot a video showing how it works. Re-purpose articles you’ve already written by creating a video slide using using Powerpoint (Windows) or Keynote (MAC).
How To Create A YouTube Channel Account In 2 Minutes Or Less
If you don’t already have a YouTube or Google Account follow these steps:
1. Go to YouTube.com
2. Click “Sign In” on the top right
3. On the next page click the red button “Create An Account”
4. On the next page fill out all your information then click “next step”
5. On the next page your account will be confirmed
6. Add a photo if you wish
7. Congratulations..you can now customize your YouTube Channel
Note:
If you already have a Google Account, simply sign in to create your YouTube Channel
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