I Hit 100,000 Subscribers After 16 Years On YouTube (LESSONS & MISTAKES)

It finally happened.

I hit 100,000 subscribers after 16 years, and I want to offer a big thank you to all of you that subscribed and watched my videos. Without your support, I wouldn’t have achieved the milestone.

Edward Sweeney says, “I have been watching this channel for five years and found it very useful. Herman Drost has always been helpful when I’ve had a question. Well done, Herman”.

Please post a testimonial in the comments below if there’s any way
that I’ve ever helped you grow your YouTube channel.

Click here to Get My New Video Course
SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.

In this video, I share the 5 BIG LESSONS I learned on YouTube over 16 years and mistakes to avoid so you can reach the goal faster.

Here’s a harsh truth about reaching 100,000 subscribers.
Did you know that only 1% of all YouTubers are at the 100,000 level? It takes years of hard work to become an overnight success. For example, I uploaded three videos a week for many years to achieve YouTube growth. I uploaded two regular videos and then went live every single Friday.

Sometimes, you may not feel like creating a video, but you do it anyway to achieve consistent growth. YouTube is a long-term commitment, so you need to be consistent to have success.

Bastiaan Bakker says, “Herman’s easy-to-understand and to-the-point videos have helped me understand how YouTube works and how to improve being a YouTube creator, building an audience and optimizing my videos.”

Know your audience.
When you know your audience, it’s easy to make the right content for them. One of the biggest mistakes I made when starting my YouTube channel was making videos that I was interested in but my audience was not interested in. The key to consistent growth is to make videos that your audience is interested in because the YouTube algorithm follows the audience. To understand your target audience, you need to know their demographics and their psychographics.

Demographics refers to age and gender, and psychographics refers to motivation and goals. You can discover these features by adding a poll in your community post. If you have an email list, pull your list. If you have a Facebook group, pull the members of your group. The more you understand the target audience, the easier it will be to create the right content for them.

Dumpster Diving Adelaide says, “You’ve helped me with my channel and gone out of the way for me, and I really appreciate that, Herman. You have amazing knowledge. Regards, Simon.”

What to focus on?
The four biggest things to focus on to make the biggest impact on YouTube channel is topic, title, thumbnail, and watch time.

Topic
Use the new research tab in YouTube Analytics to discover the search terms people are using to find videos on your channel. I also use a keyword research tool, TubeBuddy, to get a competition score to see if my videos will rank in the YouTube search engine. It also shows the search volume, related videos, and my top competitors for that particular keyword phrase.

Alternatively, study the comments under videos and under your competitor’s videos to see if there are recurring questions that you can answer in your videos.

Title
When you create the title for your video, make sure you include the value and benefits of your video content.

For example, the value of this video is how to get 100,000 subscribers. The benefits are the lessons that I’m sharing with.

Don’t make the mistake of creating a title after you’ve created the video content. Instead, think about two or three different titles before you start recording your content. Your title and thumbnail must complement each other to win the click. If nobody watches your video, you’re not going to get many views and subscribers.

Therefore, a high click-through rate is crucial to getting people to watch your video.

Thumbnail
Your thumbnail is the first thing viewers see in the search engines and suggested videos and on the YouTube homepage at youtube.com.

Before you create a thumbnail, look at the thumbnails of your top five competitors, then make a different thumbnail that stands out from the competitors. Use contrasting colors, bold text, and just a few words, or even no words.

Watch Time
YouTube says that if you get a high click-through rate and a high watch time, it increases the probability of YouTube recommending your videos on other people’s channels.

Watch time refers to how long viewers remain engaged on your videos. The closer you get to 100%, the more likely your videos will be recommended by YouTube.

Also, if you extend the watch time by getting viewers to watch more videos from your channel, it’s more likely they’ll be recommended. One of the ways to extend your viewing session is to link to a playlist containing related videos to the one that you’ve just watched. You can do this using cards and end screens.

Later on, I’ll talk about how you can track the performance of your videos on YouTube Analytics so you’ll know what you need to improve for your next video upload, so keep watching.

Monetization.
One of the biggest mistakes YouTubers make is not monetizing their YouTube channel so they can make money and upgrade their gear. If you just start a YouTube channel, you can make money by promoting affiliate products. This means you get a 50% commission for every product that you sell as an affiliate.

You can start generating ad revenue when you become a YouTube partner and have 4,000 watch hours and 1,000 subscribers. I suggest doing it as quick as possible because YouTube can put ads on your videos even if you’re not monetized. This means that YouTube is getting all the ad revenue but you get nothing.

As soon as you build and engage audience, I highly recommend doing brand deals and sponsored videos. You can make $500 to $1,000 for each product review video you make. If you bundle multiple revenue streams together, you can become a full-time YouTuber and support yourself.

You can also create channel memberships once you monetize your channel.

If you want to become a member on my channel, click here

Improve performance with YouTube Analytics.
When you can track the performance of your channel and videos, you’ll know exactly what you need to improve to grow your YouTube channel. For example, if you go to the overview tab in YouTube Analytics, you’ll be able to see the top 10 videos that are currently driving the most traffic to your channel. When you know this, you can make another video approaching the topic from a different angle to generate the same kind of traffic.

If you click on the content tab in YouTube Analytics, you’ll see the key moments for audience retention. You’ll be able to see the top moments in your video where you kept viewers engaged, often referred to as spikes.

The dips in your audience retention graph means that viewers became disengaged from your content. When you make your next video, try to improve the engagement by 1%, by eliminating the dips. Your goal should be to improve every video you upload so you can grow your channel fast.

Under the content tab, you can also see how viewers discovered your videos, through YouTube search, suggested videos, or external means. Keep in mind that the fastest growth of your channel is going to come from videos that are recommended by YouTube. If you click on the audience tab, you’ll be able to identify the videos that are currently growing your audience. You’ll also be able to see the channels your audience watches, so you can study those channels to get new content ideas.

Here are 10 secrets to grow your YouTube channel fast and avoid common mistakes.

  • Upload consistently.
    When starting YouTube channel, you want to upload consistently so you get a lot of practice to make better videos. You’ll also give YouTube time to accumulate data about your videos so you can track the performance in YouTube Analytics. When starting out, try to upload at least once a week, and if you want to accumulate watch time hours fast, include live streams.
  • Upgrade your gear and background.
    If you monetize your channel early, you’ll be able to generate enough revenue to upgrade your gear. This may include your camera, microphone, lighting, or background. For example, when I started my YouTube channel, I just used the camera on my iPhone 4S and the iMovie software that came with my computer. Later on, I upgraded my gear.
  • Don’t compare your channel with others.
    When you compare your channel with other channels that are doing better in your niche, it steals your joy and becomes demotivating. Instead, focus on improving one thing in each new video that you upload.
  • Create a video series.
    Instead of thinking about a solo video, think about a series of videos based upon a common theme and add them to a playlist. When you create a new video in the series, link to that playlist in the end screen. This will result in viewers binge-watching multiple videos in a row which YouTube really loves. Typically, I’ll link to the next best video after the one that they’ve just watched.
  • Avoid telegraphing the end of your video.
    Instead of saying something like “thanks for watching,” invite viewers to watch your next best video. Schedule your videos ahead of time. This helps you to avoid the stress of uploading a video when you don’t have time. If you make your videos under stress, it’ll be noticeable to the viewers watching your video. Typically, I’ll script and film two videos at once so I’ll be two weeks ahead on my upload schedule.
  • Boost audience retention.
    Watch time is the number one factor for ranking your videos on YouTube search, suggested videos, and getting your videos recommended on the YouTube home screen. Therefore, I highly recommend studying your audience retention graph to see where viewers are disengaging from your content, then when you make your next video, try to improve your audience retention.
  • Experiment with uploading short videos
    These are typically under 60 seconds. They also appear under the shorts shelf when people are watching videos from the YouTube app.
  • Take a break.
    It’s easy to get depressed or demotivated if you don’t get many views or subscribers on your videos or channel. When you take a break, it allows you to view your channel from a different perspective.

    I typically go for a run or cycle the trails around my home to clear my mind and get new ideas for future videos. A couple of times a year, I’ll go on vacation to the beach or go on a road trip.
  • Have fun.
    If you’re not passionate about your niche and enjoy uploading fresh content on a consistent basis, it’ll be hard to keep going when the going gets tough. There’s going to be times when you’re not motivated or too tired to make videos, but you do it anyway because you want to be consistent.

    YouTube is a long-term commitment. If you don’t show up every day and put in the hard work, your channel won’t be a success.

Big Takeaway
Stop obsessing over views and subscribers. Instead, think about sharing value with the people that you wish to serve. If you do that, your viewers will want to watch your videos and keep going back for more of your content.

Do you want to know the secrets to audience engagement on YouTube so you can get your videos recommended by YouTube for free?
If that’s a yes, watch this video on 12 ways to keep viewers watching your entire video.

Related Videos
This Is How Much YouTube Paid Me For 100K Subscribers

Click here to Get My New Video Course
SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.

7 Ways to Fix Content That Won’t Rank On YouTube (revive dead videos)

How do you revive a dead YouTube video that’s no longer getting views or subscribers?

In the video below, you’ll discover 7 ways to fix content on YouTube, so you can get more views and subscribers on YouTube channel.

Click here to Get My New Video Course
SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.

  1. Make a similar video
    Here’s a video I created 4 years ago that received over a half million views since it was published, but now it only receives 30 views per day. Recently, I created this video targeted the same content, but using a different title. Currently, it’s received 700 views since it was published, and gains 36 new views every 48 hours. It’s reviving my old content.

    It also currently ranks on the first page of YouTube with a title 10 Ways To Monetize YouTube Videos Without 1000 Subscribers. It also ranks on the first page of Google search, and shows a large thumbnail at the top of the page.

    If you want to fix your content that’s no longer ranking on YouTube, make a similar video using the same content, but using a different title, it will attract new views and subscribers.

    This video has gotten 7,000 views since it was published in 2016, but now it gets zero views per day. Recently, I created a video of similar content and used a different title. How to Create a Subscribe Link on YouTube in 2022. Currently, this video has gotten over 27,000 views since it was published, and gets over 293 views every 48 hours. Therefore, I highly recommend creating new videos with updated content.
  2. Add the current year to your title.
    If you have an old video that you made last year, or in previous years, add the current year to the end of the title, so long as the content is still updated for the new year. This video was created in 2021 with a title, How To Contact YouTube Support. I updated a title by adding 2022 to the end of the title to reflect the current year, and because the content is still evergreen.

    As a result, this video has gotten over 21,000 views since was published, and still gets 224 views every 48 hours. As you can see from the graph, traffic increased when I added the current year to the end of the title.
  3. Create a short and link it to your long form video.
    If you have a regular video that’s currently not getting a lot of traffic, create a short on a piece of the content of that particular video.

    For example, here’s a video I created in 2019 on how to add a subscribe button, but it’s only getting eight views every 48 hours.

    Here’s a Shorts video I created titled How To Add a Subscribe Button in 60 seconds. As a result, the Shorts video has got over 6,000 views since was published, and currently gets 55 new views every 48 hours. It’s currently ranked on the first page of YouTube. It’s also ranked number one on Google search, and shows a large thumbnail at the top of the page.

    This means it’s currently getting search traffic, both from YouTube and Google every single day. I simply repurposed a piece of content from my old video that was no longer getting any views.

    You can do the same by creating a Shorts video, tagging a piece of content from a longer form video. You can even link the Shorts video to the older video to revive its traffic. If it doesn’t get more traffic, keep making content that strategically points to the older content.

    When you link your new content to your old content, it increases the session time on YouTube, and triggers the YouTube algorithm to recommend your content to more people’s watch pages.
  4. Change your channel trailer.
    Your channel trailer is the first video non-subscribers see when they come across your channel. If you want to drive more traffic from an old video, so it’ll rank on YouTube, make that video a channel trailer, so it’ll be featured prominently at the top of YouTube channel homepage and attract views from non-subscribers.

    Here’s how to change your channel trailer.
    – Click on the “Customization” link in YouTube Studio,
    – Under “Layout”, you’ll see, “Channel trailer for people who haven’t subscribed.
    – Hover over the three dots, that says “Options”.
    – Click “Change video”.
    – Select the video that you want to change the channel trailer to,
    – Click “Publish”.

    How to change the Featured video for returning subscribers
    – Hover over the three dots, that says, “Options”.
    – Click “Change video”.
    – Select the video that you wish to change the feature video to
    – Click, “Publish”.
  5. Add your video to a popular playlist
    If you have a playlist on your channel, that’s currently getting a lot of traffic because the popularity of the videos contained in the playlist, add a video to that playlist.

    Try to add it close to the beginning of your playlist to increase the chances of viewers watching that video in the playlist. You can also move that playlist to the top of YouTube channel homepage, so there’s more chances of viewers seeing that, when they visit your channel homepage.

    Another idea is to create a playlist of the top performing videos on your channel. Then, add the video that you want to rank on YouTube to that playlist.

    For example, here’s a playlist on my channel homepage called “Best of Drost Video” that contains my top performing videos. If a viewer binge watches multiple videos in a row from a single playlist, it sends a signal to YouTube algorithm to promote your videos to more people’s watch pages, because you’re keeping your viewers longer on the YouTube platform.

    You can also link to that playlist in the end screen, and encourage viewers to watch it at the end of your video. You can also add a playlist link in the first three lines of your video description, and also pin that link to the top of your comments.

    All these methods will encourage your viewers to watch more than one video, which YouTube loves.
  6. Rewrite your video title.
    A poorly written video title can sink the rankings of a YouTube video. If the title doesn’t include the value and benefits of what the viewer is going to receive by watching the video, it’s more likely that the video is not going to do well. For example, I titled this video, “7 Ways to Fix Content That Won’t Rank On YouTube.” It outlines a problem of not ranking your content on YouTube, and gives you 7 ways to fix it.

    Identify the videos on your channel that are currently receiving little or no views, then rewrite the title, so it’s compelling, and makes viewers curious to want to click on it, and watch the video.

    Here’s how to identify the videos that receive little or no views.
    – Click on the “Content” tab in YouTube Studio.
    – Click on the “Filter” icon,
    – Click “Views”
    – Click the drop down.
    – It says, “Less or equal to,” add a value like 40,
    – Click “Apply”.
    – Now, you’ll see all the videos on your channel that got less than 40 views over the last 28 days.

    Keep in mind that when you create a new title for an old video, it’s going to take YouTube some time to re-index your video. Be patient, it could take a few days or even weeks.

    If you want to learn more on how to come up with better YouTube video titles, watch this video on 10 title tweaks to get more views on YouTube.
  7. Redesign your thumbnail
    Your thumbnail is what viewers see first, when they find your video in the search engines, in suggested videos, or on YouTube home screen. The great thumbnail you created for your original video, may no longer generate clicks because there’s too much competition. Therefore, it’s time to redesign your thumbnail.

    Identify the top 5 videos that are currently ranking on YouTube search. Then, study their thumbnails. Create a new thumbnail that stands out from your competitor’s thumbnails, so viewers be more motivated to click on your thumbnail, instead of your competitor’s thumbnails.

    Use contrasting colors, bold text, and don’t use more than three words in your thumbnail. You also don’t want to repeat the words that are used in your title.

    Create two different thumbnails, then split test them using TubeBuddy’s thumbnail split testing feature. After two weeks, TubeBuddy will show you which thumbnail received the most traffic. Then, you can choose that thumbnail for your particular video.

    For example, here are the results of split testing, two different thumbnails. It says, “Based on Click-Through Rate, the Original version of your video, outperformed your variation by 26.05%”

    Under data analysis, it says, “Based on the total number of impressions and clicks, we are 87.50% sure that your Original will perform better than the Variation.” Based on the results that TubeBuddy gave me, I would choose the original thumbnail over the variation thumbnail, because it gets more traffic.

    Click here to install TubeBuddy on your channel

    Revisit the thumbnails of videos that are no longer ranking on YouTube, and replace that thumbnail with a newly designed thumbnail. Your video may attract new traffic and be revived.

Now, you know, 7 ways to fix content that won’t rank on YouTube. You can also use one of these methods to revive any dead videos on your channel.

Another huge factor to get your videos to rank on YouTube is to increase the watch time.
Watch this video to learn 12 Ways To Keep Viewers Watching Your Entire Video.

Click here to Get My New Video Course
SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.

7 Guaranteed Optimization Tips To Get Higher Views On YouTube!

Recently, I was checking one of my videos in YouTube Analytics and noticed that it was receiving 1 out of 10 ranking by views in the first 24 to 48 hours compared to all other videos on my channel.

In the video below, I want to share with you 7 guaranteed optimization tips to get higher views on YouTube.

Click here to Get My New Video Course
SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.

  1. Create a video series
    Instead of thinking about a solo video, think about a series of videos based upon a common theme so viewers would be more inclined to watch a series of videos and stay longer on the YouTube platform. This means you need to think about a series of related topics that will tie into each other so you can put them in a playlist.

    When a viewer starts watching a video in a playlist, they’ll see all the other related videos on the playlist and be more inclined to watch multiple videos.
  2. Create compelling content
    Creating compelling content means answering the burning questions that your viewers have on their minds.

    For example, when I try to come up with a topic for this video, I thought about what is the answer to some of the most burning questions that viewers have on YouTube. Most viewers are concerned about getting more views on the YouTube videos, therefore, I chose 7 guaranteed optimization tips to get higher views. If you can nail the right topic for your target audience, they’ll be more likely to watch your video all the way through.

    How can you know what your target audience is interested in so
    you can publish videos that get a lot of views?

    Search engines
    If you enter a main keyword in the YouTube search bar, YouTube will give you a bunch of suggestions based upon what people are searching for. If you want to speed up the keyword research process, I highly recommend TubeBuddy to find out which keyword phrases are the least competitive and easy to rank for.

    Look at the top videos on your channel
    Go into YouTube Analytics, and look at the top 10 videos that are getting most traffic in the last 28 days. These videos have been proven to generate a lot of traffic so make a similar video by approaching the topic from a different angle. There’s a high probability that this video will also get a high number of views.

    Study your competitor’s channels
    Go to the Audience tab in YouTube Analytics. Look under Other channels that your audience watches. When you study these channels, look at their top videos that are currently generating a lot of traffic. This may inspire you to make a similar video by approaching the topic from a different angle.
  3. Create a compelling title
    Your title and thumbnail is what viewers first see in the search engines before they watch your video. If the title doesn’t resonate with your audience, they’re not going to click and watch the video. If they don’t watch the video, you won’t get any views.

    When creating your video titles, think about the value and benefit that you bring into your viewers. For example, the benefit I mentioned in this video title is to get higher views on YouTube. The value that I bring is 7 guaranteed optimization tips so viewers will know exactly what they’re going to get by reading the title. Some simple ways to create effective titles includes using numbers, create a sense of urgency or curiosity, ask a question or use comparisons like I did in this video comparing YouTube Shorts with YouTube Stories, what’s the difference.

    Common title mistakes to avoid

    Spend time creating a compelling title before you actually make the video.
    Don’t make the mistake of slapping a title on your video after it’s finished because you won’t put much thought into it.

    Using the same title in your video thumbnail
    The text you use in your thumbnail should be different than what you use in your title. You also want to avoid using the same title as your competitor’s videos because you’ll be competing for the same rankings in the search engines.

    Make sure you check out the titles of your competitor’s videos before you create the title for your own video. If you want more title tips, watch this video on 10 title tweaks to get more views on YouTube.
  4. Create a catchy thumbnail
    Your thumbnail image is what viewers first see when they type a keyword phrase in the YouTube search engine. They’ll also see a thumbnail image in suggested videos which are the videos that appear on the right side of the watch page of the video that they’re just watching. They’ll also see a thumbnail image when YouTube recommends your videos on the YouTube home screen.

    If you want to get higher views on YouTube videos, your thumbnail has to stand out from your competitors. Therefore, look at the top 5 videos in YouTube search and then try to modify your thumbnail so it stands out from the 5 competitors.

    You can do this by including your face, using contrasting colors, bold text, and creating a design that is different to your competitors.

    Typically, I’ll create two or three different thumbnails then get feedback from my wife, members on my Facebook group, or subscribers in my community tab. I also use the thumbnail split testing feature on TubeBuddy so I can see which thumbnail gets the most traffic.
  5. Increase watch time
    YouTube says that if you increase the click-through rate and the watch time on your YouTube videos, there is a higher probability that your videos will be suggested by YouTube.

    To improve your click-through rate, you’ve got to create compelling titles and thumbnails, which I explained earlier. To improve your watch time, you got to create a video that keeps people watching all the way through. You can achieve this by using a strong hook in the first 30 seconds of your video using graphics, text overlays, transitions, and having a strong delivery of your content.

    One of the ways to create a strong hook is to ask a question or tease about what’s coming up later in the video.

    For every new video that you upload, try to increase the watch time by at least 1 percent. You can do this by looking at the audience retention graph in YouTube Analytics and observe the dips in the graph.

    Dips on the graph show where people are losing interest and leaving the video.
    Spikes in the graph show where people are more interested in that particular part of the video.

    When you make your next video, try to keep people interested all the way through your video so you eliminate the dips in the graph. This will improve your watch time and increase your chances of your videos getting recommended by YouTube.
  6. Create timestamps
    Google announced in September 2019 that they link to the key moments in your video in the search engines.

    Here’s an example of one of my videos that currently ranks on the first page of Google showing key moments where people can watch different parts of the video.

    Since Google is the number one search engine on the net, this video receives consistent views every single day.

    If you include timestamps or video chapters in your video description, YouTube will direct viewers to those key moments in the video.

    Watch this video to learn how to add timestamps to your video description
    so you can get more views.

    Video chapters also help boost audience retention because viewers can skip to that particular section that they’re most interested in.
  7. Promote your videos on social media channels
    If you want to expose your content to audiences outside YouTube, promote your videos on social media channels. Click on the share button under your video and post it to the social media sites that are listed there.

    Another idea is to create a short video clip of your current content and post it as an Instagram story or Instagram reel. You can also post it as a story on YouTube channel.

Here’s how to crop YouTube videos so you can submit them to social media sites.

  • Go to kapwing.com.
  • Click on Tools.
  • Click on Crop Video.
  • Click Choose a video.
  • You can upload your video file here or you can paste the video url in the box.
  • I’m going to upload a file.
  • Drag the ends of the track to trim your video.
  • After you’ve trimmed the video, click the Crop button to crop your video to the desired size.
  • Select the social media to resize your video.
  • I want to make an Instagram story so I selected 9×16.
  • You can select any part of the video on the timeline.
  • Click Done Cropping.
  • Add elements to your clip by selecting elements from the left sidebar
  • For example you can add Text, Subtitles, Images, Audio, etcetera.
  • When you’ve finished cropping your video, just click Export Project.

Click here to Create An Account On Kapwing (a free online video & image editor)

If your community tab is enabled, submit a community post to notify your subscribers on YouTube. You can also encourage viewers to watch a related video to the video that they’ve just watched by linking it in the end screen, pinning it to the top of your comments, or placing a link to it in the first three lines of your video description.

If you want to go the extra mile and get more views, I highly recommend creating a transcript of your video content. This will enable people that can’t hear well or have the sound turned off be able to read the closed captions under your video.

Use that same transcript to create a blog post containing your embedded YouTube video. This will help your video get discovered on Google search as well as YouTube search resulting in higher views.

Click Here to Watch “How To Get More Views From Search Results On YouTube (for small channels)”

If you want to discover more ways to improve audience engagement on YouTube videos, watch this video for 12 ways to improve audience retention on the entire videos.

You’ll be glad you did!

Click here to Get My New Video Course
SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.

Do YouTube Descriptions REALLY MATTER?

Does adding sections to your video descriptions help your videos get discovered?

Your description appears in the YouTube search results. It appears on the Google search results. It appears under your video as viewers are watching it. It also appears next to your channel trailer when viewers first visit your YouTube channel homepage.

In the video below, you’ll learn the benefits of writing your video description, what sections to include in your video description, how to create a default description for all future uploads, and how to bulk edit your descriptions.

Click here to Get My New Video Course
SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.

Benefits

  • The main goal of your video description is to get viewers to watch more of your content and become subscribers of your channel. While watching your video, your viewers will be able to read the first three lines of your description, so make sure you include a short summary of your video content. I’ll talk more about this later.
  • Another benefit is that it could increase watch time because as viewers read the description, they might want to watch the whole video. Also, if they can’t understand what you’re saying, or have the sound turned off, they can read the summary of your video content.
  • If you’ve added chapters to your video description, they might check out the most interesting part instead of skipping the whole video. The benefit of getting more watch time is that it increases the probability of your videos getting recommended by YouTube.
  • Another benefit is that it helps your video get discovered on the search engines. Therefore, you want to include your main keywords in the first paragraph of your description.

Keep in mind that your video description is not as important as your title and thumbnail, so make sure you spend time on them so they’ll be easily accessible to your viewers and the search engines.

Sections to include in your video description

  • The first section or paragraph of your video description is what’s most important because viewers can read this while watching the video. It’s about three lines or 140 characters, so you want to summarize the content of your video because it’s what shows up in the search results.

    Use a conversational tone and include your main keywords in the video description so it increases the chances of your video being picked up in YouTube search and Google search. Typically, I’ll include a link to watch a related video so viewers will stay longer on the YouTube platform. Just make sure that you include the full URL of your link.

    I started off this video’s description by asking a question to pique the curiosity of my viewers. I included a benefit at the end of my title to motivate viewers to watch the whole video. The third line invites viewers to watch a related video to the one that they’ve just watched, so they can take a deeper dive into your content. This may motivate them to subscribe to your channel.
  • The second section should be a subscribe link to make it easier for viewers to subscribe to your channel. When they click on the subscribe link, they’ll get a pop-up asking them to subscribe to your channel.

    Click here if you want to know how to create a custom subscribe link for your YouTube channel

    Alternatively, if you have TubeBuddy installed, click the TubeBuddy icon, click Website Tools, then click on Promo Materials. Select the link that says “Channel Page with Subscription Pop-Up Link.” This gives you a short URL instead of a long custom URL.
  • The third section to include in your video description is video chapters. This allows viewers to skip to the most interesting or relevant segment of your YouTube video. You may see a peak in your audience retention graph, which means that viewers love that particular segment or they keep rewatching it.

    When creating video chapters or timestamps, make sure your first timestamp starts with 00:00. Your video must have at least 3 timestamps listed in ascending order and each timestamp must be at least 10 seconds in length.

    Click here to watch a step-by-step tutorial on how to create video chapters or timestamps.

    Keep in mind that if your channel has any active strikes or the content is inappropriate, video chapters won’t be available.
  • The fourth section I include in my video description are related videos. This helps viewers take a deeper dive into your content and motivates them to subscribe to your channel.

    Just make sure that the videos you include are related to the one that they’ve just watched.

    Here’s a hot tip.
    Instead of linking to the individual video URL, place the video in a playlist, then link to that particular URL on the playlist. The playlist URL will be different to the individual video URL. When viewers click on the playlist link, they’ll more easily be able to watch multiple videos in a row, which improves your watch time. When you get a high watch time on your video or people watching multiple videos in a row, it improves the probability of your videos being recommended by YouTube.
  • The fifth section of your video description can be links to tools and courses that you recommend. For example, I often use the keyword extension tool TubeBuddy for my keyword research, so I add that link to my video description.

    Some creators include Amazon affiliate links to the gear they use, such as the lights, microphones, and cameras. Including affiliate links to the tools and software you use to create your videos helps generate revenue for your YouTube channel.

    If you have a link to a membership course, include the link to your course. For example, if you want to become a member that supports my YouTube channel on a monthly basis, click here or click the Join button below any video on my channel.

    Every month, you’ll receive tips, tricks, and what’s going on behind the scenes of my videos.
  • The sixth section to add to your video description is to Connect with Me on Social Media section. Here you can add your social media site links so people could connect with you on different platforms.

    For example, you can connect with me by joining my Facebook group at facebook.com/groups/tubevideobootcamp.

    You can connect with me on Instagram at instagram.com/drostvideo.

    You can connect with me on Twitter at twitter.com/drostvideo
  • The 7th section I add to my video description is a disclaimer section. I only add this because I always add affiliate links in my video description. I just add

    “Disclaimer: Some of the links above may be affiliate links from which I receive a small commission when you purchase from them.”

    You can write something similar for your own channel. Make sure you stay to the end of the video where I’ll give you my video description template.
  • The last section to include are hashtags. These help your videos get discovered on YouTube. If you create your own unique hashtag and somebody clicks on that hashtag, all your specific videos will appear on that hashtag page.

    Click here to learn how to use hashtags and how to add them to a video.

How can you add a section like hashtags or anything else
to the descriptions of all future videos that you upload?

  • Click on Settings.
  • Click on Upload defaults.
  • Here, you can enter your description.
  • You can also select a visibility default, public, private, or unlisted.
  • Typically, I upload a video first as unlisted before scheduling it.
  • After you’ve added your default description, just click Save.
  • That default description will apply to all your future uploads.
  • All you have to do is edit the first paragraph.

Did you know that you can remove or replace the descriptions for multiple videos
or insert something at the beginning or end of your descriptions?

  • Click on your profile icon. Click on YouTube Studio.
  • Click on Content.
  • Click this box if you want to select all videos on the page. If you just want to select a couple, just check the boxes next to them.
  • Click drop-down next to Edit.
  • Click on Description.
  • Click the drop-down under Description.
  • You can select insert at the beginning, insert at the end, replace all, which means replace all descriptions, or remove all descriptions.
  • I’m going to select “insert at the beginning”.
  • I’m going to add a custom subscribe link.
  • If I click on this question mark, YouTube reminds me that writing descriptions and keywords can help viewers find your videos more easily through search.
  • You can give an overview of your video and place keywords in the beginning of your description.
  • After you’ve edited your description, click Update Videos.
  • It says “Are you sure? You’re about to update the selected videos. This update cannot be stopped once it has started.”
  • Check the box “I understand the implications of this action.”
  • Click Update Videos.
  • Check your updated video description then click Details.
  • You’ll now see that I’ve added the custom subscribe link to the beginning of my description.

Here’s a description template that summarizes all the sections to include in your description.

– Write a compelling paragraph in the first three lines.
– Add a custom subscribe link.
– Add video chapters.
– Add related videos.
– Add helpful tools, software, and courses that include your affiliate links.
– Add your social media sites.
– Add an affiliate disclaimer.
– Include hashtags.

What if you need to update or change the descriptions or
titles of all past videos on your channel, can it be done?
Watch this video on How To Change Descriptions Or Titles Across All Videos On Your YouTube Channel (IN SECONDS)

Click here to Get My New Video Course
SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.

5 Cuts Every YouTuber Should Know (MAKE BETTER VIDEOS)

How can you quickly edit your videos for YouTube so your viewers remain engaged,
energetic, and enjoy the viewing experience?

Watch the video below to discover 5 cuts every YouTuber you should know to make better videos. You’ll learn what they are, how to use them, and why they are important.

Click here my video courseSecrets to increase audience engagement on YouTube

Basic Cut
This is also known as the standard or hard cut and involves cutting from one scene to another without any kind of transition. For example, if you’re watching clip A, after it ends, you cut directly to the beginning of clip B. You simply place two video clips together without any transitions or any other editing. This is a very basic style of editing without worrying about smooth transitions or visual meaning for your video jump.

Jump Cut
The jump cut allows you to quickly move forward in time by removing the dead space between video clips. For example, you might want to remove the pause between clips. Perhaps you want to remove the coughing between clips. You can also remove, “um, uh,” between clips.

Here’s a video clip of one long take where I’ll make multiple jump cuts on the clip to remove the dead spaces, then put them all together to make one short video clip. I’ll make one jump cut here, remove this segment, then I’ll make another cut here.

When I’ve finished making all the jump cuts, I simply push all the video clips together into one short clip. This will not only shorten my video clip, but help keep viewers engaged throughout my video.

Just don’t use a jump cut in mid-sentence because it’ll look awkward and have a jarring effect on your viewer.

I often use it to string several sentences together or to jump from one scene to another. The purpose of your jump cut is that it keeps your video moving fast so it’s energetic and engaging for your viewer.

J-Cut
In a J-cut, the audio of the following shot overlaps the video from the proceeding shot. The audio acts as a lead-in to the visual cut, so while the audience is still watching clip A, it starts hearing the audio from clip B.

Detach the audio from clip B, move the audio track to the end of clip A, then move clip B next to clip A. Now you’ll notice that the audio begins at the end of clip A and continues through clip B.

Now you know why it’s called a J-cut, because it looks like the letter J. L-cuts and J-cuts are incredibly useful transitions because switching from one scene to another can often be very disruptive for your audience. To stop this from happening, overlapping the audio or video helps bridge the gap.

L-cut
The L-cut is a way of editing where the audio from the previous shot overlaps
the video of the following shot. The L-cut is opposite to the J-cut.

We’re going to move the audio so it begins in clip A, then continues into clip B. I can also add a fade at the end of the audio so it fades out as it comes into the second clip.

Now you know why it’s called a L-cut, because it looks like the letter L on the timeline. This means that even after the video of clip A has ended and that of clip B has started, this kind of cut allows a natural transition between scenes and keeps the video flowing.

I could also use the L-cut where I’m talking in one scene that overlaps into the next scene. Here’s another example where the audio begins in clip A, then fades out in clip B, which is a different scene.

Cutaway
This is an additional shot that cuts away from the main action and
includes something else in the space, such as an object or location.

For example, if you were cooking something on a stove, you could cut away to show a closeup of what’s cooking. If you’re slicing vegetables, you could show a closeup of the vegetables that you were slicing. Cutaway shots are a great way to guide your audience and make your videos more appealing.

Now you know the 5 cuts every YouTuber should use to make better videos and keep your viewers watching longer.

How can you keep your viewers watching your entire YouTube video?
Watch this video to discover “12 ways to keep your viewers watching your entire video on YouTube.”

You’ll be glad you did.

Click here my video courseSecrets to increase audience engagement on YouTube

How To Be More Energetic In YouTube Videos

This morning, I decided to film outside in nature because it gives me more energy than filming in my office.

In the video below, I’m going to show you seven ways to be more energetic on camera so you won’t bore your audience and keep your viewers watching.

Click here my video courseSecrets to increase audience engagement on YouTube

  1. Choose a topic that you’re excited to talk about.
    I chose this topic because when I first started recording videos, I didn’t realize that the camera takes away your energy. I also see many new creators make the mistake of not raising their energy level before they hit the record button. If you’re passionate about a particular subject that you know a lot about, it’s easy to talk about it on camera.
  2. Choose the best time of the day
    If you film the videos when you’re tired, nervous, irritated, or don’t have much time, it will show on camera. Typically, I’ll film my videos in the morning because that’s when I have the most energy and feel the most creative.
  3. Model a famous speaker
    Study speakers like Tony Robbins to see how they pace themselves
    when they’re delivering their content then try to model that technique.

Here’s an excerpt from Tony Robbins speaking on stage…

If there are different energies, masculine and feminine energies, regardless of whether it’s men and women, it could be two women, two men and women. As long as whatever the relationship is, there’s a more masculine one or more feminine one, there’s going to be sparks. That’s where the electricity comes from.”

Tony Robbins

4. Elevate your energy before you hit record.
If I want to get the blood flowing and elevate my energy before I hit record, I might do some push ups, some chin ups, change my mood by dancing to some upbeat music.

Or perhaps I’ll go for a run or walk in nature. That’s why I’m filming outside
today because I get energized from being in nature.

Smile
When you smile before you hit the record button, it helps you to relax and come across naturally to your audience. When you’re uptight or nervous, you’ll tend to speak faster and will sound unnatural. Make sure you also look directly into the camera lens instead of off to the side so you can connect with your audience.

Many creators often make the mistake of looking at the flip out screen
instead of looking directly into the camera.

6. Hook viewers at the beginning
If you grab the attention of the viewers in the first 30 seconds of the video, it’s more likely that they’ll watch the rest of the video. You can achieve this by teasing your viewers about what’s coming up later in the video making a bold statement, asking a question, or even telling a story.

Avoid the mistake of showing a branded intro or waffling on about yourself at the beginning of your video. Instead, get straight to the point so you don’t waste your viewers precious time.

7. Get feedback from others
It’s easy to fall in love with yourself because you watch so many of your own videos. When you get feedback from others, it helps you to have a more objective viewpoint about yourself. I often ask for feedback from my wife, my kids and members of my Facebook group.

facebook group

Click here if you want to become a member of my Facebook group, TubeVideoBootCamp. You’ll be able to interact with over 1000 likeminded creators.

Try to improve the delivery of the content for each new video you upload to YouTube because practice makes perfect.

Stop being afraid of what could go wrong and start being excited about what could go right.

Tony Robbins

Do you struggle to keep viewers watching all the way through your videos?
If that’s a yes, watch this video right now for 12 ways to increase audience engagement on YouTube videos.

12 Ways To Keep Viewers Watching Your Entire YouTube Video (get recommended)

How do you keep people watching your entire video when most viewers have the attention span of a mosquito and are easily distracted?

In the video below, you’ll discover 12 secrets to increase engagement on YouTube videos so they’ll be recommended on other people’s watch pages.

Click here my video courseSecrets to increase audience engagement on YouTube

  1. Content is king.
    If you choose a hot topic your audience is interested in, it’s more likely you’ll keep their attention all the way through the video. One of the best ways to choose a hot topic is to look at the top 10 videos that currently drive the most traffic to YouTube channel. Make a similar video to one of those top 10 videos and approach the topic from a different angle, then use a different title and thumbnail.

    Another way to find the hot topic your audience is interested in is use the research tab and YouTube Analytics. If you click on your view of searches, it will show you the search terms that have a high search volume. If you select content gaps from the dropdown, it’ll show you the content gaps for your YouTube channel.

    A content gap is a way of measuring what viewers are searching for and the results they find. It’s a great starting point to research videos that don’t exist or could be improved.
  2. Smile, relax, and be natural.
    If you’re uptight or stressed out, it’ll be noticeable during the delivery of your content. You probably won’t be doing much smiling and you’ll be talking faster. Typically, I’ll memorize a few lines from my script, smile, then present the content.
  3. Show your personality.
    People watch your videos to consume your content, but they’ll keep returning if you make an emotional connection with them. You can do this by adding something entertaining such as using props, including some B-roll, or just asking a question from your audience.
  4. Increase your energy.
    When you speak on camera, the camera tends to take away 25% of your energy. Therefore, you need to elevate your energy while speaking on the camera before you deliver your content. Before I get on camera, I might do some pushups, some pull-ups, or just dance to some music. This helps elevate my energy and allows me to deliver the content more easily.
  5. Deliver the content you promised in the title and thumbnail.
    If you don’t deliver the content you promised in your title and thumbnail within the first 30 seconds of your video, your viewers will leave and not come back. You’ll notice this when you see the hockey stick in your audience retention graph in YouTube Analytics.
  6. Use a strong hook.
    The first 30 second of your video is crucial to keep viewers watching the rest of the video. Therefore, don’t start your video by just introducing yourself or starting with a logo reveal. Instead, clearly explain what your viewers can expect by watching the video.

    For example, at the beginning of this video, I asked a question, how do you keep people watching your entire video? I then explained that I’ll be sharing my 12 secrets.

    Here’s a hot tip…
    Use multiple hooks throughout your video to reset the attention of your viewers.

    Later, I’ll give you a big tip on how you can boost your view velocity in the first 24 hours of uploading your video.

    See what I did there to create an additional hook?
  7. Weave a story into your content.
    On one of my recent videos, I split-tested two different thumbnails because I wasn’t sure which one would get the most traffic. After several days, I noticed that the variation thumbnail got a 89% higher click-through rate than my original thumbnail. As a result, the video got much more traffic than if I’d used the original thumbnail.

    Notice how I just told a story to illustrate an important point I wanted to make about getting more traffic.

    Personal stories are a powerful way to make a deeper connection with the audience. Instead of just coming for the content, you can make an emotional connection with your audience.
  8. Reset the attention of your viewers.
    If you’re filming a talking head video like this one, it’s harder to keep the attention of your audience throughout your video. Therefore, you want to mix it up every few seconds.

    – For example, you can add screenshots if you’re showing something on your computer.
    – You can add text to emphasize the point you want to make in your video.
    – You can also use B-roll to illustrate a point, or use graphics to get them to take action.
    – You might change camera angles between the points that you wish to make.

    For example, I may illustrate a point by starting off at this camera angle. I can use this camera angle for my next point. If you own multiple cameras, you can also shoot from different angles.

    – Another way to reset the attention of your viewers is to film in different locations. For example, sometimes I’ll film outside just to change the background, scenery, and get myself out of the office. Filming outside often energizes me much more than filming inside my office.
  9. Include music or sound effects.
    Adding background music to your videos helps your viewers more easily digest your content. Just make sure that the music you choose doesn’t distract the viewers from consuming your content.

    The same applies to using sound effects. Just don’t overdo it. For example, here’s a sound effect of drinking from a water fountain that I got from the YouTube Audio Library. You can do the same in your own videos.
  10. Cut the fluff.
    If you see a dip in your audience retention graph in YouTube Analytics, it means that viewers are leaving at that particular point in the video. If you bore your viewers, they’ll be more inclined to stop watching your video and go elsewhere. Ideally, you want to keep them watching all the way through your video.

    When editing your videos, try to remove those sections where you’re repeating yourself or just waffling on about a particular subject. When the line on your audience retention chart is flat, it means viewers are watching that part of your video from start to finish, which is what you want.

    When you make your next video, try to improve your audience retention by 1%, so you can get your video recommended by YouTube.

    A great way to cut out the fluff is to use jump cuts. A jump cut is an edit to a single sequential shot that makes the action appear to leap forward in time. After the cut, the subject may appear in a different position or the camera position may be slightly different, as shown on this clip.

    A big mistake YouTube creators make is making their videos too long. Don’t make your video longer than it needs to be, and cut out the fluff during the editing process.

    Here’s a hot tip for reviving old videos you’ve already uploaded by cutting out the fluff.
    Use YouTube’s video editor to trim the beginning, add or cut out multiple sections of your video. This will improve the retention of your video and keep viewers watching.

    Click here to watch how to trim a YouTube video after upload without losing its views and comments.
  11. Get a high view velocity in the first 24 hours of uploading your video.
    Your goal when you upload a new video is to get 1 of 10 in ranking of views. If you’re successful in achieving that, your channel will grow faster. For example, YouTube says…

    You can increase the chance of YouTube suggesting your content by
    increasing your click-through rate and your video watch time.”


    That means you should always be trying to improve your titles, thumbnails, and audience retention for each new video you upload.

    Keep in mind that most of your initial views are going to come from your subscribers because they receive notifications whenever you upload a new video. You can also boost your view velocity by notifying your audiences on other social media platforms and people that are on your email list.

    When you get a high view velocity in the first few hours of uploading your video, it sends a signal to the YouTube algorithm to recommend your video to more people’s watch pages. This results in exposing your content to a wider audience.
  12. Improve production value.
    When I first started filming videos, I was just using my iPhone 4S because I didn’t have any other camera. As a result, the picture and sound was not of very high-quality and affected the viewership of my YouTube videos.

    When I upgraded my camera, sound, and background, it improved the production value of my videos.

    Nowadays, you can shoot high-quality videos by just using your iPhone 13 Pro or latest phone. You can even film in 4K. If you’re just starting your YouTube channel, I recommend just using what you have and do the best you can.

    When you start generating revenue from your channel, you can upgrade your gear. Your goal is to keep the audience retention as close to 100% as you can, which means that people are watching all the way through. Videos with consistently high audience retention and watch time have the potential to show up more often in search and suggested locations on YouTube.

If you want to learn more secrets to increase audience engagement on YouTube, get my video audience engagement course. You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content on other channels.

Get my video courseSecrets to increase audience engagement on YouTube

Now you know 12 ways to increase engagement on YouTube videos so they’ll be suggested by YouTube, but how can you get your first 1,000 subscribers so you can monetize your channel and start generating revenue?

Watch this video how to get your first 1,000 subscribers on YouTube, so you can join the YouTube Partner Program and generate a passive income from your YouTube channel.

You’ll be glad you did.

5 Uses for the NEW RESEARCH TAB On YouTube (without ever leaving YouTube)

Do you ever struggle to come up with new content ideas for future YouTube videos?

Don’t worry because now you can using the new research tab in YouTube analytics to explore what your viewers are searching for on YouTube without even leaving YouTube.

In the video below, I’m going to show you 5 uses for the new research tab. You’ll learn..
How to explore the top searches on YouTube by topic.
– How to explore the search relevant to your channel based
upon what your viewers are searching for
– How to rank the search volume for a specific keyword.
– How to see if a search term is currently trending on Google Trends,
– How to save your search terms, so you can view them later.
You can do all this research right from within your YouTube channel without even leaving YouTube
and you’ll save a ton of time.

CLICK HERE TO GET MY VIDEO COURSE:
How To Get 1000 Engaged YouTube Subscribers Quickly & Easily

Let’s explore the top searches across YouTube by topic.
This allows to explore the top search topics made by your audience or other viewers across YouTube in the last 28 days. You can also view the content gaps, and if the search volume is ranked high, medium, or low.

  • Click on analytics in YouTube studio,
  • Click on research,
  • In searches across YouTube, enter your search term.
  • If I enter YouTube monetization, I can see that YouTube monetization search volume on YouTube is high, monetization on YouTube search volume is high, and YouTube shorts monetization search volume is high. This is all across YouTube.
  • Now, if I click to three dots, I can go to Google Trends to see if it’s trending. As you can see, this is the interest over time. These are the interest by regions showing the top countries where they’re most interested.
  • I can also save this term, remove it, or report it. I’m going to click save.

Here’s how to find content gaps.

The content gap is a way of measuring what viewers are searching for and the results they find. This happens when viewers
– can’t find any results for their searches.
– viewers can’t find an exact match for their searches.
– Viewers can’t find relevant videos for their searches.

For example, the content is old or low quality. Using a content gap is a great way to start researching videos that don’t exist or could be improved.

– Click the dropdown next to all searches,
– click content gaps only, click apply. How to on monetization on YouTube is a content gap with medium search volume on YouTube.

Use Google Trends
I can go to Google Trends, and I can see the interest over time and the countries that have the most interest. I’ll also got a content gap for how to check monetization on YouTube. This is a medium search volume,

  • click on the three dots,
  • go to Google Trends, then I can see that there’s a spike and interest for April 10th to 16th, 2022. I’ve just discovered there’s a content gap for the keyword phrase, how to check monetization on YouTube.

Here’s how to explore all the search terms relevant to your own YouTube channel.
This research shows the search terms, your audience and similar viewers on other channels are searching you for on YouTube in the last 28 days. You can also view the search volume and see if it’s ranked low, medium, or high to determine if you should use that particular keyword phrase. If you click on your viewer searches, you’ll be able to explore the search terms relevant to your channel based upon what your viewers and viewers of channels like yours are searching for on YouTube.

The first search term makes no sense, but the second search term might be a good one to go after, how to create a YouTube channel. I’ve got a search volume on YouTube, rank high. If I click on the three dots, it says more. I can go to Google Trends. This will show me the interest over time and the interest by region. I can also save the search term for later. If I click save, then I’ve got that icon next to my search term. I can remove the search term and I can report.

What if I only want to find the content gaps?
If I click dropdown, select content gaps only, click apply. Now choose the content gaps from my channel. As you can see some of the search terms don’t make any sense. This one might make sense, how to download YouTube videos on laptop says there’s a content gap, search volume high. If I click on the three dots, go to Google Trends, I can see that it is trending at the current moment.

I want to save this for later, click save, and then I’ve got the color icon next to it.

Here’s how to use saved searches.
This report allows you to view the saved search terms. Click on saved, so I’ve got, how to get more views on YouTube. Search volume on YouTube is ranked high. I can check it on Google Trends. I can unsave it and I can report it. Also got how to download YouTube videos on laptop. Search volume on YouTube is ranked high.

If you go to Google Trends, I can see it’s currently trending for this particular dates. Save the search terms you previously research allow you to go back and continue to research, so you can create a video series. Here’s how to send feedback to improve YouTube’s research feature.

Click to send feedback says, your feedback will directly help the team to make improvements. Overall, how useful is this card? Not all useful, slightly useful, moderately useful, very useful, extremely useful.

Then you can explain your response and tell YouTube how to improve this feature. That means a YouTube is still working on improving this research tab feature.

Here are the Pros and Cons of using YouTube’s Research Tab and my recommendation.

Pros

  1. It’s a quick and easy way to do content planning for future videos on YouTube channel, because you can do the research right within YouTube.
  2. You can explore what your audience and viewers across YouTube are searching for on YouTube. Once you’ve discovered a search term that has a high search volume, it may be worth making a video on that search term, so it ranks and search engines.
  3. Find content gaps as a starting point for videos that don’t yet exist, or videos that need to be in proved on your channel. You can quickly find these content gaps by exploring your search terms that are relevant to YouTube channel.This could be helpful when creating a video series based upon a common theme.
  4. Discover trending topics. If you discover a hot trend in your niche, based upon your research and Google Trends, it may be worth making a video on that trend, so you can drive a lot of traffic to your channel.
  5. Come up with future video ideas. The new research tab is a quick way to generate ideas for future YouTube videos based upon searches across YouTube.

Cons

  1. Some of those search results don’t make any sense. Like this search result that came up during the research. Hopefully, YouTube will improve this feature as they go forward.
  2. It doesn’t show the number of videos and the search results like TubeBuddy does. Click here to get the TubeBuddy keyword research tool.
  3. It doesn’t show the number of monthly searches as what TubeBuddy does.
  4. It doesn’t show the related searches as what the Keyword Explorer tool does in TubeBuddy.
  5. It doesn’t show the current top ranking videos on the search results, as well as the thumbnails. Therefore, I highly recommend using the Keyword Explorer tool in TubeBuddy as a complement to the YouTube research tab. This will help you to get more accurate results when doing keyword research for your future YouTube videos.
  6. Lack of availability. When I asked my subscribers on YouTube, have you used a new research tab in YouTube analytics? Only 22% said, “Yes, I like it.” 67% said, “No, I don’t have it yet.” and 11% said, “Yes, but I don’t use it.” Currently, it looks like it’s only available in these five countries, but will become available in more countries in the future.

What’s my best recommendation on how to use the research tab

The most useful feature of the research tab is your viewer searches because it explores these searches that are most relevant to your channel based upon what your viewers are searching for on YouTube. This allows you to find the content gaps as a starting point for videos that don’t exist or need to be improved. You also discover what search terms your audience uses the most to find your videos on YouTube.

How can you create clickable catchy video titles, so people will click and watch my videos?
Watch this video for 10 title tweaks to get more views on YouTube.

You’ll be glad you did.

CLICK HERE TO GET MY VIDEO COURSE:
How To Get 1000 Engaged YouTube Subscribers Quickly & Easily

5 Ways To Use Shorts To Grow YouTube Channel

YouTube Shorts get 6.5 billion views per day and is a great way to grow your YouTube channel because they attract new views and subscribers.

For example, this Shorts video got over 21,500 views and 85 subscribers since it was published. This Shorts video got over 10,000 new views and 60 new subscribers since it was published.

In the video below, you’ll discover 5 ways to use YouTube Shorts to grow YouTube channel.

CLICK HERE TO GET MY VIDEO COURSE:
How To Get 1000 Engaged YouTube Subscribers Quickly & Easily

  1. Upload everywhere
    – Shorts videos can appear on the short shelf when people are browsing their phones using the YouTube app, they can appear on the YouTube home screen,
    – They can appear on the search results on Google and YouTube.
    – They can appear on the subscription feed on other people’s channels
    – They can appear on the YouTube channel homepage.
    – You can also click on the Shorts link on the YouTube channel homepage and watch Shorts videos from other people’s channels.
    – You can also tap the Shorts icon on your phone using the YouTube app, then scroll down to see more Shorts videos from other people’s channels.

    One of the huge benefits of Shorts, is that when they appear on the shorts shelf they get exposed to a different audience than regular videos. Just make sure that you add the hashtag #shorts to the title or description of your Shorts video.

    How To Make A Shorts Video On Your Phone
    You can make and upload a 15 to 60 seconds Shorts video from your phone by tapping the YouTube app, then tap Create a Short. As you can see you can add sound, adjust the speed, use a timer, use filters, retouch, add a green screen or adjust the lighting. You can also switch between 15 and 60 seconds.

    If you don’t have a phone or don’t want to use one you can make and upload a Shorts video from your PC, click here to watch my video on how to upload a YouTube Shorts video from your PC.
  2. Identify a standalone topic
    For example, this could be a short tip that you’ve extracted from one of your long-form videos. It’ll also tell a short story or show what’s going on behind the scenes.
  3. Create catchy, clickable titles
    The title is the most important part of your Shorts video because it’s what viewers see first in the search engines, on the home screen, or on the YouTube app.

    Keep in mind that if you upload a custom thumbnail it’s not going to appear on the shorts shelf or on the search engines. Your custom thumbnail will appear in Google Search but not in YouTube search, therefore I recommend uploading a custom thumbnail for your Shorts videos.

    A few ways to create a catchy title is ask a question, add a sense of urgency, or do something entertaining. If you want to know how to write video titles that people will love click the link in the description below this video.
  4. Make it engaging
    Use a strong hook in the first couple of seconds of your Shorts video to grab your viewer’s attention. After the hook, deliver what you promised in the title then end with a strong call to action. This could be asking viewers to subscribe or linking to a later video to keep your viewers watching.

    Often, I’ll add an end screen that links to a later video or playlist, this results in attracting more views and subscribers. Just keep in mind that when you create your Shorts video, keep it fun, snappy, and engaging because you only have the attention of the viewers for less than 60 seconds. You can do this by changing the scenes or adding transitions every few seconds.
  5. Monitor performance
    Use the YouTube Studio mobile app to track the performance of your Shorts videos. You will see the number of views, the number of subs, and how much revenue it’s made.

    You can also sort by the most viewed, the most recent, visibility and views.

    For individual videos, you can track the views, watch time, and revenue. If you notice the Shorts videos are attracting a lot of views and subscribers double down on that video by making another video based upon a similar topic.

    The great benefit of making Shorts videos to grow your channel is that they’re easy to make because they’re short, they don’t require much editing and they can appear everywhere.

    Can you make and upload a Shorts video if you don’t own a phone or don’t want to use one?
    Watch this video on how to upload a YouTube Shorts video from your PC.

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Super Thanks Explained In 5 mins (Earn More On YouTube)

Heather was watching one of my videos and really loved the content, so she clicked on the THANKS icon below my video and donated $2.

Thanks, Heather. I really appreciate it.

In the video below, you’ll learn how Super Thanks works, who is eligible, how to view and manage Super Thanks comments, how to check your earnings, and hot tips to generate more revenue.

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What is Super Thanks and how does it work?

Super Thanks is YouTube’s newest way to support you and your content. If a viewer really loves your content, they can purchase a Super Thanks on your video, and a colorful comment will stand out amongst all the other comments under your video. They can select a donation of $2, $5, $10, or $50.

“But, Herman, can you make a Super Thanks donation from your phone?”
Absolutely, just tap the Thanks icon under the video, select the amount that you wish to pay, then tap BUY AND SEND. You’ll receive a Super Thanks animation to confirm your donation.

When a viewer makes a Super Thanks donation, they can also customize their Super Thanks comment. It’s a great way to recognize top fans, identify the comments to reply to, and learn what content is resonating best with your viewers.

Who is eligible?

If you’re currently a YouTube partner and have 4,000 public watch hours and 1,000 subscribers in the past 12 months, you’ll be able to monetize your channel and enable Super Thanks. It’s currently available in 68 countries, so viewers from those available countries will be able to see the Thanks button below the video and be able to purchase a Super Thanks.

How much revenue do Creators receive from a Super Thanks donation?

Creators receive 70% of Super Thanks revenue after local sales tax and App Store fees have been deducted. The transaction costs and credit card fees are currently covered by YouTube.

Here’s how to enable Super Thanks on your channel

  • Click on Monetization in your YouTube Studio dashboard.
  • Click on Supers,
  • Next to Super Thanks, move the slider to the right.
  • After you’ve turned on Super Thanks, the Thanks button will appear on all previous and future videos, but it won’t appear on live streams or premieres.
  • All your earnings will be received through AdSense, so any earnings you get from Super Thanks will be added to the earnings you receive from ads, super chats, et cetera.

How to turn off Super Thanks

Keep in mind that when you turn Super Thanks off, the Super Thanks feature will be removed from all the videos across your channel, but you’ll still be able to see your historical earnings.

  • Just move the slider to the left.
  • It says, “Turn Off Super Thanks; if you continue, your fans will no longer see Super Thanks as a purchase option, and you’ll no longer earn revenue from it.
  • You need to check the box, “I understand the implications of this action,”
  • Click “turn off”

How to check your earnings

  • Click on Analytics in YouTube Studio
  • Click on Revenue
  • Under Transaction Revenue, you’ll see a breakdown of your total Super Thanks earnings.
  • If you want to see the Super Thanks earnings for an individual video, go to the Content tab in YouTube Studio and select a video.
  • Click on Analytics.
  • Click on Revenue
  • Under Transactions, you’ll see all the Super Thanks earnings for that specific video.

How to view and mange Super Thanks comments

  • Click on your profile icon,
  • click on YouTube Studio,
  • Click on Comments,
  • Click on the filter icon, select From Super Thanks.
    Now you can review and manage all your Super Thanks comments. You can reply, like, heart. If you click on the three dots, you can remove the comment. Just keep in mind that if a buyer deletes their Super Thanks comment, it won’t appear in your comments, but you’ll still be able to keep the earnings.

Here are 6 hot tips to generate more revenue from Super Thanks

  1. Show gratitude to viewers who buy Super Thanks by replying to their comments.
    Now you can receive instant cash from viewers just from making good content.
  2. Pin your Super Thanks comment to the top of your comments.
    This will motivate viewers to make a donation via Super Thanks for any future videos that they may watch.
  3. Post in the community tab.
    Make a post on your community tab that thanks all your Super Thanks contributors.
  4. Identify content that gets lots of Super Thanks comments.
    This means that viewers are engaged in that video and really appreciate the content that you’re providing. When you see that, make a similar video or approach the topic from a different angle.
  5. Remind viewers to give Super Thanks in their favorite videos.
    You can remind them while watching the video or you can add a Super Thanks graphic.
  6. Let your fans know how you’re using the revenue from Super Thanks.
    f you’re using the Super Thanks donations to buy more equipment, show them using the equipment in the next video.

    For example, recently the trackpad on my MacBook here stopped working, so I could no longer use it for editing videos while on the go. I invested in an M1 MacBook Pro so I could easily edit 4K videos while on the go. Fans will more likely give a donation if they know what they’re supporting, and they’ll appreciate the transparency.
super thanks

If you appreciate the information I’ve shared in this video, click the Thanks icon below this video.

Your colorful comment will stand out amongst all the other comments under the video. Your Super Thanks donation will help pay for my monthly and yearly expenses.

super thanks

If you want to know the most effective ways to monetize your YouTube channel this year, watch this video right now. You’ll learn how to generate a passive income from your YouTube channel

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