How to Collect Email Addresses From Your Website

One of the most important aspects of email marketing is to build a list of customers you can build long term relationships with. Your email list enables you to offer tips, articles, reviews, send surveys, take polls, recommend products and make sales. In order to do this you need to learn how to collect email addresses from your website.

Top 7 ways to collect email addresses from your website

1. Offer a free report

Website visitors need an incentive to give their contact information. Offer a free report that caters to your niche audience. It doesn’t have to be long if the information is valuable. For example create a list of frequently asked questions in your niche then answer them in your report.

2. Offer a newsletter subscription

Provide the benefits of subscribing to your newsletter e.g. write articles your subscribers will see before anyone else. Give them a free report or software for subscribing.

3. Offer an e-course

This is a series of email messages sent automatically every few days with an autoresponder. Contacting your subscribers several times helps build a relationship with them. For example bundle 7 related articles together into a e-course and offer on your website by creating an opt-in box to capture their name and email.

4. Hold a contest

Have you ever bought a raffle that could win you a great prize? Well if you announce a contest on your website that promises a prize (e.g. product or service) you’ll get a ton of new subscribers.

5. Squeeze page

This is a web page that forces the visitor to enter their contact information in exchange for more information or to receive a report or software, etc. . It could be a forced registration form to enter your website or register to get deeper access to your site (e.g. membership area).

6. Place an opt-in form on every web page

Visitors don’t just enter your website from the home page but will also enter through your internal pages. By creating an opt-in form on every page you increase the chances of capturing email addresses.

7. Pop-up

This is a web page that pops up over a web page when a person visits your website. It includes a form asking for their contact information. The pop-up could appear from the top, side, bottom or appear after a few seconds. Even though it can annoy visitors it is very effective for acquiring email addresses from website visitors.

Create a plan to get addresses from your website then nuture these people by offering valuable tips, sales and product recommendations. Emphasize they’ll get this information first before it’s offered to the public.

Related article
Email List Building Benefits – Top 7

And now I would like to invite you to claim your FREE report titled:
7 Habits of Highly Effective Traffic Generation

Herman Drost is the owner and author of
Web Design, SEO, Article Marketing


  1. Great information. I’m wondering, what’s the best program to use when collecting people’s email contact info and allowing them to opt-in and confirm their opt-in???

  2. Hi Baze,

    Read my review of the email software I’ve been using for a number of years.

    It’s quick and easy to set up, inexpensive and have a high email delivery rate.


  3. Thak you for your post. That was realy usefull! I personaly think that email list is everyting for internet marketing.

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