How To Create A YouTube In-Stream Videos Ad Campaign Inside Google AdWords

  • What if you could generate 100s of views or clicks to
    your video or landing page in just one day?
  • What if you only had to pay as little as 1 cent per view?

In-stream video ads or Trueview ads as they are sometimes called allow you to play your video before somebody else’s video. You only pay when someone watches your video ad for 30 seconds or if they engage with it.

Here’s how to create a YouTube In-Stream
Video Ad Campaign Inside Google AdWords

Watch the video below…

  • Log into your Google AdWords account by going to
  • Where it says “All Campaigns” click the drop down
  • Select “Video Campaigns” then scroll down to the red box
  • Click the drop down
  • Click “video” for “video ads on YouTube and across the web”
  • Put your campaign name in here..I’ve got “Campaign 10”
  • Budget..I’m going to put $5.00 per day
  • Because I’m doing an in-stream video ad I unclick “YouTube Search” and unclick “Videos on Google partner sites”
  • Then you can also select “countries and territories”
  • I’m going to leave it as is but you can select United States or you can put in even your own town here if you just want to target a specific town or city
  • Languages..leave it as English but you can choose any language if you’re from a different country
  • Devices…I’m going to leave it at “advanced mobile and tablet options”
  • You can also schedule your ad and “ad delivery” I’m going to leave it as “Optimize for views” but you can also optimize for conversions or rotate evenly
  • Once you’ve done that click “Save and continue”
  • Now you’ve got to create an ad group
  • Before this was called “targeting groups” now it’s called “ad groups”
  • So give your ad group a name..I’m going to leave it as “Ad group #1”
  • You put your video URL in there and as soon as you put that in there it’s got “Video ad type” “drive views, awareness, or conversions”
  • And you can choose your video ad format which is “In-stream” or “In-display”
  • In this case I’m going to choose In-stream
  • You put your display URL in there..this is the
    website address that appears in your ad
  • This can also be a video or your YouTube channel trailer..
    here’s my landing page
  • It’s got 3 characters too much so I’m going to remove the www. and http
  • Then for the final URL..this is the landing page where people
    go after clicking your ad
  • It could also be your YouTube watch page or your channel URL
  • In this case I’ve got my landing page
  • You can also select a companion banner
  • I’m just going to use the auto generated image
    from the videos in the channel
  • Then give your ad a I’ve got “Video ad 1”
  • The maximum cost per view (MPV)…this is the maximum you wish to pay
  • They are suggesting 5 cents to 20 cents
  • In this case I’m going to just put 1 cent
  • As soon as you put that in there it will give you an estimated reach over here so I get 400-500 views with a predicted budget spend of $5.00
  • For Targeting you can do this case you can choose male or female, unknown
  • I suggest you leave this as it is..once you get the campaign
    going you can also adjust this
  • Leave Interests as they are
  • You can also narrow your this case you can choose Keywords, Placements..this is the videos that play before your video ad
  • Remarketing..these are remarketing lists of people that you’re targeting and topics but we going to leave it as is
  • Then we are just going to save the ad group
  • Click “save ad group”
  • Currently my ad is under review
  • This might take an hour or 2 for AdWords to approve it
  • The name of your campaign will show up in the left side
    here under video campaigns

And that’s all there is to it.
Now you know how to create a YouTube In-Stream Video Ad Campaign Inside Google AdWords.

If you want to learn how to set up your first video ads campaign or receive advanced training then download my video ads cheat sheet at:

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