How to Optimize Your Web Site – Create a Keyword List

Recently I was asked to optimize a site selling Spanish T-Shirts to attract lots of traffic from the search engines. Without traffic your site won’t make any sales. Of the other hand getting lots of traffic does not guarantee sale if your web copy is lousy. There are many factors that should be considered when you optimize your web site. My example site will be Wild Lily Designs, a site that specializes in selling Spanish Shirts.


Here are the steps I took to optimize the site:

1. Create a keyword list

Write down all the keywords related to the topic of your site. Try to also include keyword phrases. ie T-Shirts, Spanish Shirts,
Spanish Apparel, Spanish Clothing.

There are probably millions of web sites selling T-Shirts; therefore you need to narrow your focus. This is why Spanish Shirts or
Spanish T-Shirts would a better niche because it wouldn’t be as competitive. If your niche is too competitive you will have a difficult time getting high rankings. Ideally you want your site to appear on the first page for one of the major search engines…Google, MSN or Yahoo.

2. Find related keywords

These are words that are similar to the main keyword list you created above. You may be able to incorporate them into the content of your site as it grows. Keywords that have a very narrow focus ie Spanish T-Shirts, may not be a popular search term. If I broaden my search to include “Spanish” or “T-Shirt” I will find hundreds of words that relate to these topics.

Use a theosaurus dictionary or thesaurus.com to find similar words besides your main keywords. Another great free tool to barinstorm related keywords are the Google AdWords Keyword Tool (https://adwords.google.com/select/KeywordToolExternal). I will discuss more on the free and paid keyword tools I use in the next section.

Here is the list of similar keywords generated when I inserted “spanish shirts” in the Google AdWords Keyword Tool

madrid shirts
language tee shirts
spain shirt
spanish shirt
shirts in spanish
spanish shirts
spanish t shirts
real madrid shirt
spanish english dictionary
spanish apparel
sign language shirt
language shirts
madrid t shirts
shirt in spanish
hispanic t shirt
spain t shirt
language apparel
hispanic shirts
sign language t shirt
madrid t shirt
real madrid t shirts
language t shirts
sign language shirts
language shirt
shirts spanish
sign language t shirts
spanish t shirt
real madrid merchandise
i love shirts
hispanic t shirts
long sleeve shirts
spain t shirts
t shirts in spanish
madrid shirt

From this list you get both the singular and plural forms of the keywords. You may also want to include madrid shirts, madrid t-shirt, spanish shirts.

To find out how often people are searching on these keywords you need to use keyword tools. I use a combination of both free and paid tools.

Comments

  1. Thanks for your Amazing lens and tips. I help people with this: http://www.undergroundkeywords.ws
    If you subscribe to my newsletter receive 5 fantastic software to gain online

  2. To start earning money with your blog, initially use Google Adsense but gradually as your traffic increases, keep adding more and more money making programs to your site.

  3. I like the info here. keep it up!

  4. Of course, what a great site and informative posts, I will add backlink – bookmark this site? Regards, Reader.

  5. Interesting post, just signed up to your RSS feed, hope to find some more great content here 🙂

  6. Jaun Millalonco says:

    Excellent YouTube post ! thanks for sharing. I’ll be adding your blog to my reader.
    Juan

  7. You are right in what you have said. I was only thinking this the other day but I think I will now dig a little deeper. Not sure what the last guy meant though!

  8. Good morning, this was a really quality blog. I’d like to write like this also – taking time and real effort to make a good article… but what can I say… I procrastinate alot and never seem to get something done.

  9. Great article, I should say I never scan one thing that summed it up therefore well. Something like this could be read once during a while, to remind us of some essential concepts.

  10. This is a great resource to bookmark for further use! Thank you.

  11. You made some good points there. I did a search on the issue and found mainly persons will go along with with your blog.

  12. You completed some nice points there. I did a search on the issue and found nearly all folks will go along with with your blog.

  13. Thanks for stopping by and commenting

Trackbacks

  1. […] Ok, you’ve created your keyword list and found related keywords using the keyword research tool WordTracker. The best keywords to use for content on your web site are ones that are very popular (high number of searches) and have low competition (small number of competing sites). […]

Speak Your Mind

*