Last weekend, I was trail riding along the Anacostia River in Washington DC and wanted to capture the beautiful views by making a Shorts video.
In this video, you’ll learn how to film a Shorts video using different cameras, how to upload and optimize your Shorts video, and how to publish and promote it to get more views.
Click here to Get My New Video Course
“SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.
How To Film Your Shorts Video
If you’re filming with your phone, make sure you’re holding it in the vertical position. If I’m filming a short with my GoPro camera, I move it to the vertical position. If I’m filming with my Canon M50, I’ll adjust it to the vertical position.
How To Import Your Shorts Video
Now, you can import your Shorts video onto your vertical document using your video editing software. I use ScreenFlow for the Mac. Later, I’ll show you how viewers will find your Shorts videos so stay tuned.
When you import your Shorts video into your video editing software, Make sure your document is 1080 pixels wide by 1920 pixels high. Keep in mind, your shorts video has to be under 60 seconds in length, otherwise, it won’t appear as a shorts video on YouTube.
How To Export Your Shorts Video
When you export your Shorts video, make sure you export it using the same dimensions as you created it with. I use the vertical dimensions of 1080 pixels wide and 1920 pixels high.
How To Optimize Your Shorts Video
There are two important things to keep in mind when optimizing Shorts video for YouTube, the title and the hook.
The title is what viewers see first when s scrolling their phones, and the hook
is what viewers see when they hover over your video.
How To Upload Your Shorts Video
- Log in to your YouTube channel.
- Click the create link at the top.
- Click upload videos,
- Click select files, or drag and drop a file to upload.
- So I’m going to drag this file, “How to increase Watch time on YouTube in 30 seconds.”
- Now it’s uploading.
- Okay, I’ve got my title in there ready, because that’s what I named the file.
- Add a short description.
- Make sure you include the hashtag shorts in the description or the title.
- Here’s the thumbnail frame that YouTube chooses from your video to add to the short shelf.
- You can upload a custom thumbnail, but keep in mind your custom thumbnail will only appear in Google search, but won’t appear when people are scrolling shorts videos on their phones.
- Under audience, select No, it’s not Made for Kids,
- No age restriction.
- Click next.
- I’m not going to add an end screen or a card.
- Click next.
- Under visibility, you can choose private, unlisted, or public.
- For the sake of this demonstration, I’m going to choose unlisted.
- If you want to make it public, choose public, or you could schedule it,
- Click save.
Keep mind the red Subscribe button appears at the end of your Shorts video, so you could remind people to subscribe at the end of your video.
Now that you’re finished uploading and optimizing your shorts video, you’re ready to publish and promote it.
How To Publish and Promote Your Shorts Video
If you’ve uploaded your Shorts video as unlisted, change the visibility setting to public so everyone can watch it. Now, you can share it on your social media sites like Facebook, Twitter, blogger, Tumblr, LinkedIn, etcetera or you can just grab the link.
Click close.
If you want to promote your Shorts video on the YouTube app, tap the share button,
then select one of the social media sites.
How to add a Shorts section to your YouTube channel homepage
The main benefit is so first time viewers to your channel can see your shorts.
- Simply click on customization in YouTube studio
- Click on “add section”.
- Select short videos.
- It says “This section will appear after a short video has been uploaded.” Here’s the shorts section that has been added to my main channel. Here are all the shorts videos that are being added to my YouTube channel homepage. Adding a short section will also help your Shorts videos to be discovered on the short shelf on the YouTube mobile app.
How Will Viewers Find My Shorts Videos?
Viewers can find your shorts videos in a number of ways.
- You can tap on the shorts icon on the YouTube app then scroll through the different shorts.
- If you go to the YouTube app on your mobile phone, then scroll down, you’ll be able to see the shorts section on the YouTube app.
- You can view shorts on YouTube’s homepage at youtube.com.
- They can be featured on your channel homepage, which I showed you earlier.
- They also appear in your notifications and when checking your subscriptions.
- Recently, YouTube added a shorts tab to the YouTube channel homepage,
so videos and shorts are separated. - You’ll also see a separate tab for shorts under content and YouTube analytics.
From 2023 onwards you can also watch shorts on your smart TVs, gaming consoles
and streaming devices.
What if you want to make a Shorts video on your phone using the YouTube Shorts camera app?
Watch this video “How to make a 60 second Shorts video on your phone.”
Click here to Get My New Video Course
“SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.
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