Link Popularity – Why You Need to Build Links to Your Web Site

Link Popularity is the single biggest factor search engines used to rank web sites. If you are not building links to your site, then don’t expect your rankings to improve.

What is Link Popularity?

This refers to the quantity and quality of links pointing to your web site. The more outside links that point to your own site the greater the visibility of your own site.

For example, say your site is about the iPhone. You write an incredible article about it that is immediately picked up by major news organizations, bloggers and 1000s of other site owners, that all link to your site for people to read the article.

Your site potentially will rocket to No 1 in the search engines because it gained tremendous link popularity from 1000s of high ranking sites linking to your own site.

According to Google’s webmaster guidelines

“Google counts the number of votes a page receives as part of its PageRank assessment, interpreting a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”


When building links to your web site, make sure they are relevant to your subject matter (don’t get links from unrelated sites ie gambling, etc), include link building in your web site marketing plan and do it on a consistent basis. If you are persistent, you will see a steady improvement of your site’s rankings across most of the major search engines.


  1. Bujar Kocana says

    I would like to have a link with you,because in my University students not know what is webPage

  2. As regards the link popularity the most important thing to remember is the quality ot inbound links. It’s better to have less quality links from relevant sites than a ton of links from crappy sites or link farms.

  3. Link popularity is very important if you want your website to rank high in any search engine.-~*

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