If you want to gain high rankings in the search engines you need to focus on 2 crucial factors. The first one is to make sure all your web pages are optimized to enable the search engine spiders to easily index and rank your site. The second most important factor is building incoming links (backlinks) to your website. The quality, quantity and variety of links will determine how quickly your rankings increase.
Some of the most popular link building methods website owners employ include commenting on blogs, forums, submitting to search engines, directories, social bookmarking and sharing content through social media sites. One little known but highly effective method is contextual link building.
What is Contextual Link Building?