Google AdWords Bidding Strategies – 7 steps for low bidding

My previous article discussed the 7 strategies for bidding high in Google AdWords

Another strategy is to bid low. This minimizes the amount you spend. You can go with a low daily budget and a low cost per click (CPC). It may take you longer to make a sale because your click through rate (CTR) may be lower (takes more clicks convert to sales) and your ads will not have the top potion (unless you have a few or no competitors).

7 steps for low bidding strategies with Google AdWords

1. Keyword research

Use the AdWords keyword tool to find low cost keywords that receive a high number of searches per month (at least 1000 or more). Make sure you select exact match from the drop down when choosing your keywords. Selecting broad match won’t provide an accurate picture of the number of searches for that keyword because it includes general phrases. For example if the keyword you are bidding on is “red shoes” a broad match will include “free red shoes” or “red shoes that smell” and so on.

2. Set a low minimum budget

The lowest budget you can set is $5.00. This means you will spend $35.00 a week or $150/month. Set it higher if you have a large budget however I recommend only raising it after you have collected a lot of data and seen conversions.

3. Set a low cost per click (CPC)

Decide what you wish to spend per click (ignore what Google suggests). If it’s 31 cents set your default bid to 31 cents. You can adjust the bid of any keyword after setting up your campaign.

4. Turn off the content network

You only want to run your ads on Google and it’s search partners to have control over where your ads are displayed so turn off the content network. Only show your ads on Google and its search partners. For the device platform only check desktop and laptop computers. Leave unchecked iphones and other mobile devices.

5. Split test your ads

Create 2 ads so you can see which one performs the best. If you see one is clearly outperforming the other (high CTR), create a new one and test it against your control ad. The purpose of this exercise is to always try to get a better CTR to improve conversions. It will also reduce your CPC.

6. Adjust your keyword bids

After letting your campaign run for a few hours you’ll be able to see how much each keyword costs and what position your ad has. The best position is between 2 and 8. The top potion tends to get lots of tire kickers so adjust your CPC to achieve your desired ad position.

7. Track your keywords

Use a keyword tracker to track your keywords. You will then know which keyword produced the sale. I highly recommend the ad tracking took AdTrackz. It will track all your keywords, landing pages, affiliate web sites and protect affiliate links all from one location.

Bidding low on your keywords stops you from overspending your budget while still obtaining good ad positions on the first page and collecting valuable data for building a profitable campaign.

Google AdWords – 10 Tips for Creating a Successful AdWords Campaign

If you wish to attract lots of visitors to your web site or affiliate program try Google AdWords. It enables you to generate targeted traffic immediately and shows you which combination of keywords and ad copy produce the best results.

Here are 10 tips for creating a successful AdWords Campaign

1. Use a variety of keyword research tools

Instead of using the AdWords Keyword Tool that everyone else uses include other tools such as WordTracker, Keyword Discovery, WordPot and Thesaurus. Look for related keywords and misspellings. Often you can find keywords that no one else is using for their AdWords campaigns.

2. Use the right keywords in your ad

When bidding on a particular keyword make sure you include it in the title and body of your ad. ie

Italian Red Shoes
Authentic Italian Red Shoes
Money Back Guarantee.
www.italianredshoes.com

3. Create different ad groups

Don’t place all your keywords in one ad group unless they are all closely related. Your ad group should be tightly targeted with your ad. For example “italian red shoes” should be placed in one ad group and “fashionable red shoes” placed in another.

4. Split test your ads

Write 2 ads for your ad group and have them rotate evenly to see which one receives the most clicks. If one ad is not performing well, delete or pause it and write a slightly different one. Keep doing this to increase your CTR (click through rate). A high CTR will increase your conversions so you make more sales.

5. Turn off Content Targeting

Only show your ads on Google search, Search Partners, Desktop and laptop computers unless you’re an AdWords expert. Turn off the other options such as content targeting. This will save you spending a lot of money and generate specific data related to your ads.

6. Set a daily budget for your keywords

Calculate how much you wish to spend per day and per month. This will stop you from overspending. For example if you set your daily budget at $5.00 you’ll spend $150/month.

7. Set the maximum cost per click (CPC) for your keywords

Use the Google Keyword Tool to view the average CPC for your keywords. Bid above it if you want to be listed in the number 1 position on the page. Bid lower if you want a lower position. Remember you can always adjust your bids after setting up your campaign. Also don’t believe what Google suggests as often their suggestions are incorrect. Take charge of your campaign.

8. Track your keywords

You need to know what keywords triggered your conversions. I use AdTrackz to track all my keywords. It only takes a few minutes to set-up and you can view the results for each campaign.

9. Track conversions

The standard conversion rate is 1%. This means one sale per 100 clicks. For example if your CPC is 30 cents, 100 clicks will cost you $30.00. For tracking your landing pages or web site use Google Analytics. It’s a free tool offered by Google that tracks traffic, conversions and ROI (return on investment). Always work to improve your conversion rate.

10. Analyze and tweak campaigns for maximum conversions

After letting your campaign run for a day or 2, analyze the data, then adjust your bids, write a a new ad or try alternative keywords to improve your CTR and conversions.

If you’re starting out with Google AdWords, it will take several campaigns before you find a profitable one. The key is to try different products then set up a campaign for each one.

Google AdWords – How to Choose an Affiliate Product to Promote

Do you realize you can start making money the first day using a combination of Google AdWords and an Affiliate Product?

How to choose an affiliate product to promote with Google AdWords

The 2 most popular affiliate networks are ClickBank and Commission Junction. They offer affiliates 10s of 1000s of products to sell with commissions as high as 75%.

Click Bank Marketplace
http://www.clickbank.com/marketplace.htm

Search for products by category, subcategory, keywords, product type, popularity and language. If you have deep pockets select a popular product but be prepared to bid high to get the top ad position because you’ll have a lot of competitors. You can see how many competitors you have by inserting your main keyword in the Google search box and see how many ads are displayed. If there are several pages of ads (ie 20-100) you can be sure it’s very competitive. If there are less than 8 it means there are only a few competitors.

It’s better to select a product that has few competing ads to have a greater chance of making a profit before going over your budget purchasing clicks.

Tip
Don’t stray away from new clickbank products. You might just find a profitable product before everyone else decides to promote it.

Once you’ve selected your product, it’s time to set-up a Google AdWords Campaign.

Also read: How to Make Money From A Blog With Affiliate Programs

Google AdWords – Disadvantages

My previous article discussed the Top 12 Benefits of Google AdWords however there are some things to keep mind before you plough ahead setting up campaigns believing you’ll quickly make lots of money.

7 disadvantages of creating a Google AdWords campaign:

1. Learning curve

Many of your Google AdWords campaigns will not be successful because there is a learning curve. It takes a while to to learn all the strategies to build a profitable campaign. When first starting out you may end up spending more than you are making. For example you could set your daily budget at $100.00 at $2.00/click and easily receive 50 clicks but no sales so you’ve already spent $100.00 on the first day. It’s better to spread your campaign out over 1 week so you have more data to look at. After collecting the data you can then make a more informed decision how to tweak your campaign.

2. Not all search engine visitors look at Google Ads

When people search on Google they mostly view the results on the left side (organic listings) and often don’t look on the right side where paid ads are displayed. Therefore you may miss some of your targeted keyword phrases. Once you have a profitable AdWords campaign work to also get listed on the first page of the organic listings so you don’t have to pay for clicks.

3. Advertisers with deep pockets get top ad positions

If there are many advertisers in your market your cost per click will be very high. For example there may be 200 ads for the particular keyword you’re bidding on so to be on the first pay may cost you $5 pr click. This will eat up your budget very quickly as an individual advertiser however
a company with a large budget can easily afford it. If the top position costs is too expensive aim for positions 3-4.

4. Quality score affects cost per click

Google assesses how you organize your campaigns. If you have a low quality score, Google will increase the minimum bid you have to pay for your keywords. For example if your landing page is not good quality or doesn’t meet Google’s guidelines you will receive a low quality score.

5. Not tracking campaigns

Google AdWords campaigns are easy to set up however many folks fail to track their keywords so they don’t know which keyword triggered the sale. It’s important to track each campaign so you can determine your return on investment (ROI). I suggest purchasing a copy of AdTrackz to track your ads and all your keywords for every campaign.

6. Believing what Google suggests

Ignore what Google suggests when setting up your campaign. They’ll suggest to pay more to get listed on the first page. They have an automatic matching feature that turns on automatically. Make sure you opt out of these suggestions as you don’t pay more than you need to. First let your campaign run to see what price you are actually paying per click then adjust your campaign settings to what YOU want not what Google wants.

7. Lose money fast

If you don’t learn all about how Google AdWords works and don’t monitor your campaigns you’ll lose money fast. Make sure you read the material at the Google AdWords Learning Center before diving in.

Beyond these 7 disadvantages, Google Adwords is an excellent tool for advertising your product or service because you get immediate traffic using laser targeted ads and can control how much you spend.

Google Cash Detective Software Review

How to spy on your competitors plus make money…FAST

Have you ever lost money on a Pay Per Click (Google AdWords) campaign because you spent more than you earned?

Would you like to know exactly which advertisers are running the most profitable PPC campaigns, how long they’ve run, how much they’re spending per click, what ads they are showing and what landing pages they are using?

What the Google Cash Detective (GCD) does.

With GCD you can find and clone profitable PPC campaigns within minutes by cloning your competitors profitable ads. By entering a keyword into GCD you’ll immediately get a bird’s eye view of all the PPC campaigns associated with that keyword. If you enter your competitors URL in GCD it will instantly show you all the ads they’re running.

How will the Google Cash Detective Software help you?

Generate cash..FAST

The GCA enables you to generate money online very quickly by finding and promoting affiliate products with PPC advertising. You’ll instantly see which products are making money by targeting the right keywords and creating the best ads. You don’t even need a product, web site or email list.

Save time and money

Instead of the trial and error approach (losing time and money) you can generate a profitable PPC campaign by cloning one that is already profitable (has been making money for several months).

Know if your product idea will be profitable

Before you spend time and money developing your own product use GCD to do the research for you. It will show you all the profitable PPC campaigns in your market.

Generate instant traffic

The Google Cash Detective will help anyone to promote their products (or affiliate products) or services online because you can generate visitors within a short time (within a few hours or days). You don’t have to spend time and energy trying to beat a million other web sites in the search engines to get ranked in the top 10. Instead your ad gets displayed on the first page of Google(Google ads are displayed on the right).

Create Almost immediate results

With PPC advertising you only need to open a Google AdWords account, then create some ads. Within a few hours or days you will see if your ads are profitable or not. The GCD is a competitive intelligence tool that you have at your disposal 24/7.

Who is it for?

It’s great for consultants, web designers, etc who help online or offline businesses by providing competitive intelligence, generating targeted traffic and improving conversion rates.

It’s also a great way for anyone to build a business online by marketing other people’s products or services.

You’re supported with lots of video training materials that show you step by step how to best use the Google Cash Detective.

Where can I get it?

For more information please visit:

Google Cash Detective Software

or

http://www.drostdesigns.com/at/go.php?c=gcd

Is there limit on the number of users?

Yes, once the limit has been reached the GCD will not be available. This is to allow the creator of the software to work closely with people that purchased it and not flood the market.

Click here to get the FREE Trial of Google Cash Detective Software

Google AdWords – How to Test Your Web Page Copy

Have you ever tested the copy of your web page?

If you don’t test it you’ll never know if your conversion rate can increase. It’s easy to get comfortable with what you currently have if you are already getting a lot of business however the top marketers are always testing things to improve sales.

If you’ve ever tried Google AdWords you’ll know that changing or capitalizing one word in an ad can result in a higher conversion rate.

If you want to test your web page copy set up a Google AdWords campaign.

For example if you want to test a new keyword create 2 different ads for this keyword, then view the number of clicks it gets and observe how it converts. This is known as split testing.

If the new copy converts at an equal or better rate than the old and you think there’s a good chance it will improve your rankings, give it a try. You can always restore your old copy if things go badly.

Don’t completely change your web page copy if you are already getting alot of business. One customer paid a lot of money to get his copy rewritten and his conversion rates decreased.

Make only one change at a time, then monitor your conversion rate to see if it improves.

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If you are looking for a fast way to market your products
or business, then Google AdWords is a great solution. You
can set up an AdWords campaign within a few minutes and be
making good money within days.

Read: The Definitive Guide to Google AdWords.

Google AdWords – Split Testing Domain Names

Smart marketers use Google AdWords to test the profitability of their products by split testing their domain names. Selecting the correct domain name can make a huge difference in your click through rate (CTR).

How do marketers split test different domain names?

You register 2 domains..one for your web site, the other redirects to the same web site. With this technique you can determine which domain receives the most clicks.

From April 1st, 2008 Google will no longer allow you to post a display URL in your Google ad that is not your own website’s real domain name. This means you can’t use automatic redirects.

You can still use multiple domains but with no redirects.

What is the solution?

Bryan Todd has written an article how to get around the redirect problem without getting penalized by Google. It’s a totally fine method you can use to achieve the same results.

http://www.perrymarshall.com/adwords/domains.htm

Read The Definitive Guide to Google AdWords.

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Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Site Design, Web Hosting, Search Engine Optimization