How to Choose a Domain Name for Starting an Online Business

It’s not easy to choose a domain name these days because most have already been taken (especially a dot com name). This has grown the business of buying and selling domain names.

For example if you wanted to buy (if it was for sale) it would cost you millions of dollars to acquire it.

Why you shouldn’t get a free domain name?

If you wanted to save the $20.00 it costs to purchase a professional domain name you could use one of the services that offer a domain, web site and hosting for free.

For example you could sign up for a free blog at You could start with this if you’re short of cash. The problem with this method is that if the company goes bust you lose your online business. If you’ve created lots pages with optimized content that ranks well in the search engines, you’ll lose all your hard work.

How to choose the best domain name


If you wish to brand your company name (ie use it in the domain name. This will help visitors to easily identify your business online.

You may even use your own name to brand your business. Chances are, it may not be taken if it’s not too common..

Include keywords

People often associate the keywords in your domain name with the type of business you are in. For example I chose because I build web sites. I chose to offer my web hosting services.

Action steps

* Create a list of possible keywords that reflect the type of business you have.

* Visit and enter your suggested domain name. If it’s already taken it will offer many alternatives. It’s best to get a .com name because it’s the most popular for business names online however if you’re not particular try .net, .org, .info, .us.

You may have to try many different keyword combinations to find a domain name that’s available and reflects your company.

* Keep it short. Long domain names are them hard to remember. A short one is easy to type. When you add web pages your domain name already gets longer ie

* Make it easy to spell. Don’t keep your visitors guessing. They’ll avoid mistakes when typing it into their browser. A mistake on their part will take them to another web site.

* Avoid dashes. Dashes in a domain name makes it harder for visitors to remember and spell. Only use dashes after exhausting all your options.

* Register your domain name. Depending on the extension it will cost a little over $10.00. Godaddy runs you through mine field of features you can add to the purchase of your domain (ie privacy, hosting, etc). If you don’t need all these extra features opt for the quick checkout to bypass this.

If your chosen domain name is not available and is one that you have set your heart upon, you may be able to buy it from the owner. As I mentioned above, many people buy and sell domain names as a business. Be careful though..a domain name containing high ranking keywords may cost several thousand dollars.

Learn how to start and build a profitable online business with a

Highly Effective Article Marketing Strategy

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design and SEO Services

Starting a Free Online Business with Article Marketing

Starting a Free Online Business with Article Marketing
All online businesses constantly require content. If you can write an article, you have the capacity to start and build a profitable online business. Choose a niche or topic you are passionate about then start writing.

7 Strategies for Starting an Online Business with Article Marketing:

1. Web Site Content

An online business needs a web site to sell your product or service. You need content for these web pages that persuades visitors to purchase from you. An article can easily be converted to a sales page or content for web pages. For ecommerce websites selling many items write an introductory paragraph or two before displaying the item images.

2. List Building content

Building an email list is essential for building relationships with your visitors. Your newsletter helps you to stay in touch with your visitors so they will trust your recommendations for purchasing future products and services. Offer your audience your best written articles first before distributing them on the Net. If you build a large list of 1000s of subscribers you can send one email to this list that generates instant sales.

3. Traffic generation content

For your web site to succeed it needs constant traffic. Writing lots of articles, submitting them to article directories, blogs, social marketing sites and including them on your own web site will attract lots of visitors. The amount of traffic you receive is proportional to the number of articles you write.

4. Multimedia content

Content on the web these days is not confined to text only. Video and audio is being used to appeal to a wider range of visitors. Some folks prefer to listen or watch to consume content. Some prefer all three methods… read, listen and watch. You can satisfy your customers’ needs by repurposing (converting) your written articles into video and audio then distributing it all over the web.

5. Search engine friendly content

Search engines spider content containing keywords people are searching for. For instance if you write a series of articles on “dog training” that includes keyword phrases such as dog training equipment, dog training collars, dog training collars, search engines will find your content and deliver visitors to your web site.

6. Autoresponder content

Autoresponders are essential tools to keep in touch with your visitors. A customer sometimes needs 7 exposures to your message before purchasing your product. Offer an email course from your web site or to newsletter subscribers by writing a series of 7 short articles. Load these up in your autoresponder then send a different message for alternate days of the week. Each message should conclude with your product offer.

7. Link building content

The number and quality of links pointing to your web site determines your ranking in the search engines. Include your web site links in the resource box at the end of the article. People reading your article will link to it or place it on their web site, blog or in their newsletter. If your article gets placed on many web sites your rankings will increase dramatically because there are many links pointing back to it.

If you apply these 7 strategies consistently, you can dominate any niche. Now go ahead and choose the niche you are passionate about and start writing lots of articles.

Learn how to start and build a profitable online business with

Highly Effective Article Marketing Strategies

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Affordable WebSite Design