One of the biggest mistakes beginning video marketers make is not having a clear purpose and goal for creating their videos. They know video is currently the hot marketing trend and therefore jumped on the bandwagon without thinking about long term strategy. The author of “7 Habits of Highly Effective People” says “begin with the end in mind.” This means you have to think about the results you want to achieve with your videos then work towards achieving them.
Here are 5 steps to clarify your video marketing strategy
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