Your Zen Cart Store may contain hundreds or thousands pages. Fortunately Zen Cart automatically pulls information from the database to create the title meta tags. This is fine if you don’t want to customize each product page however you can attract much more traffic by customizing the meta tags and optimizing the content for each page.
How to optimize product page content
Product pages tend to be very specific because they usually consist of one product. Even if you this product receives only a few searches per month, 1000s of optimized product pages will generate lots of traffic and sales. You can often attain a top ranking by optimizing a product page.
1. Place the product name, and serial number in the meta title tag
e.g. Dual handle widespread lavatory faucet [DS-8810]
2. Create a meta tag description
e.g. Dual handle widespread lavatory faucet 8 Faucet handle Chrome plated brass
drain & pop-up included Ceramic Disc valve w/solid brass stem
3. Insert your main keyword(s) in the keyword meta tag
e.g. “Dual handle widespread lavatory faucet”
4. Include the title in the header (h1) tag
e.g.
<h1 id="productName" class="productGeneral">Dual handle widespread lavatory faucet</h1>
5. Include your main keyword phrase in the product description under the header tag.
e.g. “Dual handle widespread lavatory faucet 8″ Faucet handle centers Chrome plated brass drain & pop-up included Ceramic Disc valve w/solid brass stem”
6. Include the main keyword phrase in the html code that describes your product image.
e.g.
<img src="images/DS-8810.jpg" alt="Dual handle widespread lavatory faucet" title=" Dual handle widespread lavatory faucet " width="120" height="120" />
7. Include your main phrase in the breadcrumb navigation
You can view the breadcrumb navigation by visiting this page:
Dual handle widespread lavatory faucet
Conclusion
If you enter “Dual handle widespread lavatory faucet [DS-8810]” in the Google search box it currently gets a No 1 ranking and is the only page listed there. Now if a customer searches for this specific model with Google search this page will be the only one he sees as there is no competition.
If I build backlinks to this page using the phrase “Dual handle widespread lavatory faucet” in the anchor text, I will also get top rankings for that phrase. This will result in attracting more visitors and making more sales with my store.
If I optimize the content for every page as described above, my Zen Cart Store will become a highly profitable web site.
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Attract 1000s of NEW visitors to your Zen Cart Store by creating
highly effective “Article Marketing Strategies”
Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, Web Hosting, SEO
