Unique Visitors – How to Increase and Monitor Your Web Traffic

Are you tracking the amount of traffic to your web site?

The key to making more sales or getting more subscribers is to continuously increase the number of unique visitors.

Definition of Unique Visitors

This refers to a person who visits your web site more than once within a specified period of time. Unique visitors are tracked according to their unique IP addresses and are counted only once no matter how many times they visit your site.

Hits or views are measured by the number of files requested from the site. A file could be accessed multiple times from the same site resulting in multiple hits to your site from the same person. So the number of hits provide an inaccurate view of your site’s visitors. Tracking unique visitors provides a more accurate view of how much traffic you’re receiving.

How to track unique visitors

1. Web host

Most web hosts provide site statistics. If your web site is on a Linux server it will have a cpanel (admin panel) to view your stats. Most hosts use AW stats which tracks daily, weekly, monthly and yearly visitors plus the keywords people use to find your site.

2. Google Analytics

If your web host doesn’t track your sites’ visitors create a Google Analytics account. When you paste the Google Analytics tracking code into website pages, tracking begins immediately. It enables you to find out how your visitors search your site, what they look for, and where they end up.

3. Statistics counter

This is a counter you place on your site that can be visible or invisible to your visitors. You simply sign up for the account then copy and paste the html code into your web pages.

How to increase the number of unique visitors to your web site

One of the best ways to generate immediate and long term visitors to your web site is to write and publish lots of articles.

Here’s how to do it:

  • Create a list of themes to write about
  • Create a list of topics about each theme
  • Create a list of 7 tips for each topic
  • Write a paragraph for each tip
  • Create a resource box at the end of your article that links back to your web site
  • Submit your article to article directories


Make a goal how many unique visitors you want to receive. For instance if you are currently receiving 3 unique visitors per day make a goal to receive 40 per day so you will eventually get 1200 per month.

Create a plan how many articles you will write each week to meet your unique visitor goal. The number of unique visitors will increase in proportion to the number of articles you write. So be sure you write lots of articles.

Get 1000s of NEW visitors to your website without spending
a dime on advertising.

Read my new ebook “Article Marketing Strategies“…
to learn the most effective ways to write and submit articles.

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, Web Hosting, SEO


  1. Hi,

    It’s good advice your giving to actually set a goal of how many uniques you want and how you’ll try to achieve it. The more promotion the better.


  2. My websites host on hostgator. Everytime I check the data, I find I get more unique vistors and hits from the cpanel of hostgator than that from Googel analytic. Do you have the same data?

    Your tips on “how to do it” are great.

  3. I am happy that I’ve noticed this site. Finally something not a crap, which we go through extremely frequently. The web site is lovingly serviced and stored up to date. So it have to be, thanks for sharing this with us.


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