Video Marketing: Top 7 Reasons to Use Video to Market Your Website


Did you know that YouTube is one of the most visited sites on the Net? Thousands of videos are being uploaded to it everyday and millions of people search YouTube to find information.

If you’re not leveraging YouTube to drive traffic to your website you’re losing out on a lot of traffic. It currently receives 3 billion daily views. The key to attracting traffic is to find out what sites your potential audience visits most often then get in front of that traffic.

Top 7 reasons to use video to market your website

1. Capture attention

Most folks these days have grown up watching TV and/or playing video games therefore video is very familiar to them. It engages the senses, is more exciting than reading boring text and therefore captures the attention of your visitors.

2. Some visitors prefer video to text

Instead of just reading content many people prefer to read, listen and watch at the same time. Of course this means your video has to be interesting and/or contain valuable content to keep your visitors engaged.

3. Gain high search engine rankings

It’s no longer easy to get your written content ranked high on the search engines because competition is fierce. Every day thousands of more sites are coming online some of which are your competition. If you stop marketing your site your rankings may disappear and so will your traffic and sales.

Videos enable you to easily rank above sites already ranked in the search engines and it takes less work. Depending on your niche your video may be the only one displayed in the search engines.

4. Create video sales pages

Have you ever read a long sales page to the end? Often I read the first few paragraphs or skim through the headings to see if the content interests me then skip to the “buy now” button.

A video sales page makes it easier to captivate your audience, takes less time to create and visitors usually watch the whole video to get your marketing message. A video sales page often out-converts a written sales page because you are appealing to more senses ie sight and hearing.

5. Shows your personality

It’s difficult to get across your personality in written form however with video it’s easier for visitors to establish a personal connection with you. For instance you can create a talking head video by talking into the camera or you can video yourself talking while driving down the highway at sunset(not recommended).

6. Convert written content into video

If you’re using articles to market your website you know submitting the same article to multiple directories won’t attract more visitors because search engines don’t rank duplicate content. They will only rank the first published article not the duplicates.

Converting your article into video avoids creating duplicate content. Simply read the article in front of a video camera then submit it to video sharing sites. Now you have another method for attracting a wider audience.

7. Create how-to videos

Many times I’ve searched YouTube for how-to videos because it’s much easier to look over a person’s shoulder than reading a boring set of instructions. Often the author forgets to mention an important step in written instructions but will include that step in the video. With video you have the ability to pause it while you carry out the task then restart it again to move to the next step.

Start using videos to drive traffic to your website.
You’ll be glad you did!

*********************
Download my free report…
7 habits of Highly Effective Traffic Generation

Comments

  1. I am curious to find out what blog system you’re utilizing? I’m experiencing some small security issues with my latest website and I’d like to find something more risk-free. Do you have any suggestions?

    • Randy…I’m using WordPress. I suggest looking at the templates at: Studiopress…they’re awesome and now use them for future websites and blogs.

Trackbacks

  1. […] Top 7 Reasons to Use Video to Market Your Website Ways to Increase YouTube Views – Top 10 […]

  2. […] Video Marketing: Top 7 Reasons to Use Video to Market Your Website How to Make Your Own YouTube Videos Ways to Increase YouTube Views – Top 10 How To Add A Video To A WordPress Website Using JW Player […]

  3. […] Video Marketing: Top 7 Reasons to Use Video to Market Your Website How to Make Your Own YouTube Videos Ways to Increase YouTube Views – Top 10 How to Promote YouTube Videos and Rank Higher How To Add A Video To A WordPress Website Using JW Player […]

Leave a Reply to How to Promote YouTube Videos and Rank Higher Cancel reply

*