YouTube Annotations Analytics Reports – How To Measure The Performance Of Annotations

Do you want to increase the interactivity of your YouTube videos?
Do you know which annotations work best on your videos?

Annotations are a powerful way to engage viewers and get them to continue watching more of your videos. Viewers have lots of videos to choose from on YouTube. Analyzing and optimizing the performance of your annotations will help keep more viewers on your channel and convert them into long-term subscribers.

Your annotations reports show the click-through (CTR)
and close rates for all of your annotations on YouTube.

Watch the video below…

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Here’s how to access the Annotations report on YouTube:

• Login to your YouTube Channel
• Click on “Creator Studio”
• Click “Analytics”
• Scroll down to the bottom where it says “Annotations”
• It will display an overview of all the annotations on your channel

Here’s what’s measured…

Impressions:
Number of times an annotations was displayed.
Clickable impressions:
Number of times an annotation with the option to click further was displayed.
Closeable impressions:
Number of times an annotation with the option to close it was displayed.
Click-through rate:
The percentage of clickable annotations that received clicks.
Close rate:
The percentage of annotation impressions that were closed by the viewer.
Clicks:
Number of clicks on annotations.

The graph for your specific videos is probably the most significant because it shows which annotation received the highest click through rate.

For example the video “How to add a subscribe button to your YouTube video in less than 3 minutes” received the highest number of clicks and click through rate compared to the other videos. This was probably because the annotation was placed at the beginning of the video.

Here are 4 valuable tips:

1. Optimize annotation placement and duration to achieve the highest Click Through Rates (CTR) possible while simultaneously reducing Close Rates.
2. High CTRs mean viewers are clicking on your annotations.
3. High Close Rates mean viewers don’t find the annotations useful, so consider modifying or removing low performing annotations to improve the viewing experience.

Analyzing and optimizing the performance of your annotations will help keep more viewers on your channel and convert them into long-term subscribers.

Now you how to measure the performance
of your annotations on YouTube.