List Building – 7 Strategies for Building Your List With Articles

You’ve probably heard it said “the money is in the list.

Let’s say you’ve built a list of 10,000 subscribers that opted in to receive your newsletter. This means they are interested in receiving information from you that helps their businesses grow. If you have a high quality product your subscribers want, sending one email to your list will generate instant cash. You didn’t have to rely on the search engines or spend money on pay per click campaigns.

7 Strategies for Building Your List With Articles

1. Write a high quality article

Your article should illustrate a large problem people are having in your niche then offer them an effective solution. For instance, in this article I am offering a solution to the problem of building a large list.

2. Create a call to action in your resource box

Direct readers to an opt-in page on your web site by offering a free report. The free report is to nudge readers to take action. If you don’t offer something for free, you may only get one or two people to click on the link to your opt-in page.

3. Write an effective opt-in page

Your opt-in page should integrate well with the offer you made in your resource box. Don’t trick people by offering something different to what you promised otherwise you will lose their attention and trust. Outline several benefits people will receive by giving you their contact information.

4. Create an effective opt-in box

Design a professional looking opt-in box because many online users are visual learners. The fields should ask for the person’s first name and email address. This helps you connect and build a relationship with your subscribers. Test your opt-in form before it goes live. I’ve subscribed to many opt-in forms that didn’t work so they lost a subscriber.

5. Create high quality free report.

Create a free report by combining some of your best articles. For example, if you’re writing about traffic generation you could offer a report titled “My 10 Top Evergreen Traffic Generation Strategies That Always Work.’

6. Create a series of follow-up messages

Sign up for an autoresponder service such as Aweber so you can touch base with your subscribers several times after they sign up. Your first message will include your report. The following messages can include some of your best articles. Remember, you are doing this to build an ongoing relationship with your list so you can offer new products and/or services.

7. Take good care of your list

The relationships you build with your list can last for a lifetime so make sure you continuously offer high quality unique content. As a reward for being a subscriber offer your articles to your list first. It’s a well known fact that people buy from people they trust.

Get 1000s of NEW visitors to your website without spending
a dime on advertising.

Read my new ebook “Article Marketing Strategies“…
to learn the most effective ways to write and submit articles.

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, Web Hosting, SEO


  1. I think this article had some pretty good points. I would have liked to see some ideas on developing good topics for newsletters or maybe some suggestions on services that would do this for you. Maybe that is another topic altogether. All in all though a great article. Some people may want to know there is a drupal newsletter module that helps with the auto responder thing. It is also configurable to allow others to manage your lists for you as well. Kind a handy tool.

    Thanks for the good tips,
    Chris McIntosh Designs

  2. looking forward for more information about this. thanks for sharing. Eugene

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