Search engine optimization or SEO as it’s often called by savvy marketers is the science of optimizing your website so it appeals to both the search engines and visitors. Websites that are indexed and ranked by search engine spiders attract visitors. A well-optimized site will convert visitors into buyers and/or subscribers. Some folks think that SEO is all about trying to outsmart Google to gain first page rankings however that is far from the truth. The main purpose of SEO is to appeal to your visitors so they will keep returning.
There are many moving parts to SEO and one has to always keep up with the latest updates to stay current, however their are some basic components that form the foundation of every successful SEO campaign. Most savvy marketers may already be familiar with these components however it’s worth repeating them here for those that wish to begin SEO.
Here are the 7 major components of a successful SEO campaign: