If you want to increase the effectiveness of your articles you need to know how many visitors your articles are receiving, where the they are coming from and what keywords are being used to find your articles. Once you identify these parameters you’ll have a clearer idea where to focus your article marketing efforts.
3 Ways to Monitor Article Visitors
1. Ezinearticle statistics
This top article directory provides reports within your membership panel for:
- Number of views
- Number of URL clicks
- Number of EzinePublishers that chose your article
- Number of people that emailed your article to others
- No of comments
- No of votes
- Rating (number of stars)
Every month they send you an email showing which articles performed the best and what keywords were used to find your content.
At the bottom of each article in this directory are displayed the 14 most viewed articles and the 14 most published articles in your category for the last 60 days.
2. Web Site Statistics
Every web hosting account usually includes a statistics program like AWStats. This is a gold mine of information that shows you where your traffic is coming from. Some of the metrics it includes are:
- number of unique visits, hits, pages per day, week, month, year
- top countries
- top search engines
- number of referral URLS
- operating systems
- number of links from external sites
- keyword phrases people used to find your site
3. Google Analytics
If your web hosting account doesn’t have a statistics program sign up for a Google Analytics account. It will give you similar data.
- Top search queries
- Crawl errors
- Number of links to your site
Identify the topics that received the most visits then write more articles related to this topic because there’s clear evidence your visitors are interested.
Identify the keyword phrases that are not receiving many visits then write articles focused on these keywords to raise your rankings and improve traffic.
By analyzing your article marketing metrics you can monitor and improve the effectiveness of your content.
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