Article Marketing Metrics – How to Monitor Your Visitors

web site statistics
If you want to increase the effectiveness of your articles you need to know how many visitors your articles are receiving, where the they are coming from and what keywords are being used to find your articles. Once you identify these parameters you’ll have a clearer idea where to focus your article marketing efforts.

3 Ways to Monitor Article Visitors

1. Ezinearticle statistics

This top article directory provides reports within your membership panel for:

  • Number of views
  • Number of URL clicks
  • Number of EzinePublishers that chose your article
  • Number of people that emailed your article to others
  • No of comments
  • No of votes
  • Rating (number of stars)

Every month they send you an email showing which articles performed the best and what keywords were used to find your content.

At the bottom of each article in this directory are displayed the 14 most viewed articles and the 14 most published articles in your category for the last 60 days.

2. Web Site Statistics

Every web hosting account usually includes a statistics program like AWStats. This is a gold mine of information that shows you where your traffic is coming from. Some of the metrics it includes are:

  • number of unique visits, hits, pages per day, week, month, year
  • top countries
  • top search engines
  • number of referral URLS
  • operating systems
  • browsers
  • number of links from external sites
  • keyword phrases people used to find your site

3. Google Analytics

If your web hosting account doesn’t have a statistics program sign up for a Google Analytics account. It will give you similar data.

  • Top search queries
  • Crawl errors
  • Number of links to your site

Tips

Identify the topics that received the most visits then write more articles related to this topic because there’s clear evidence your visitors are interested.

Identify the keyword phrases that are not receiving many visits then write articles focused on these keywords to raise your rankings and improve traffic.

By analyzing your article marketing metrics you can monitor and improve the effectiveness of your content.

Also read Article Click Through Rate (CTR) – How to measure the effectiveness of your articles

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Learn how to write & publish articles by picking up a copy of
Article Writing and Marketing Strategies.

Comments

  1. Hey great read ive been looking all over the place to try to find this information.

  2. The search engines bring your articles to the notice of the customers. It is better to know how these search engines actually work and how they present information to the customer initiating a search.

  3. There are basically two types of search engines. The first is by robots called crawlers or spiders.
    Search Engines use spiders to index articles. When you submit your article pages to a article directory by completing their required submission page, the search engine spider will index your entire site.

  4. http://articles.fpkmarket.com is one of the best dofollow article directory , auto submission with powerful spam protection , also designed with pro PR algorithm.

  5. Can you provide more information on similar issues, or do you have some resources you can share with us where we can find such useful stuff? Thanks.

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