When I first began creating videos for my business or for local clients I tried to do it without much planning. As you can imagine the results were abysmal because the videos came across as unprofessional and disorganized. Since then I’ve learned to storyboard each video which resulted in making better videos.
What is Storyboarding?
A storyboard is used to map out the ideas for your video before taking action. It’s a graphical representation of how your video will unfold. It can be as simple as sketching out the flow of your video on a sheet of paper using illustrations or pictures. For example it’s a great tool for creating an explanatory video. It keeps the video concise, to the point, and limits the ability for video to stray which loses viewers attention.
Benefits of Storyboarding
Clarify your vision
Creating a visual representation of your video makes it much easier for you to clarify the vision for your video and make necessary adjustments to ensure it will be high quality. If you’re working with a team of people it will help you to share and explain the vision of your video with others.
Reduces production time
When you organize and layout all the shots for your video ahead of time it prevents mistakes being made during the production process thereby reducing the time to complete it.
How to storyboard your video
- I usually type up a script of what I want to say on a piece of paper then pencil in which images should go with each scene in the video.
- A second method is to simply draw squares on a piece of paper so that each square represents a different scene. Under each square write the lines from your script for that scene.
- A third method is to use storyboard software or templates.
Here’s a typical example of a video storyboard
- Captivate the attention of your viewers by introducing the content of your video.
- Brand your video by displaying your logo, images and adding music.
- Give your main content ie “3 Tips To increase YouTube subscribers” then outline the 3 steps including an image to go with each step so help reinforce each point.
- Create a strong call to action (what you want your viewer to do next). This could be as simple as asking them to click a link to get a free report or subscribe to your channel.
- Reinforce your call to action by displaying the logo and tag line for your business.
- Thank your viewers for taking the time to watch your video.
- Bloopers. These may shots of mistakes you made while shooting your video which help show the lighter side of your business and also entertain your viewers.
Your storyboard doesn’t have to include every single detail of your video production. It’s simply a visual guide for creating better videos by being more organized
RESOURCES
Storyboard Template
http://www.howto.gov/sites/default/files/video-storyboard-template.pdf
Storyboard Software
Springboard Storyboard Software
http://6sys.com/springboard
Scriptwriting Software
http://www.finaldraft.com/
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