Link Popularity – Top 10 Benefits of Link Building

Link popularity refers to the number and quality of incoming links to your web site. Your site’s rankings will increase in the search engines based on the number of links pointing to your site from other related sites. Most site owners view this as the only benefit of link popularity however there are other benefits discussed below.

10 Top Benefits of Link Popularity Building

1. Increase search engine rankings

As you get more links pointing to your own site from external sites, your site’s rankings will improve. If you create a link building campaign, over time your site will continue to move up in its rankings because it is getting more popular.

2. Creates an authority web site

If you obtain lots of links from sites that are related to your web site, it will become the “go to” site for that topic. Search engines are always adjusting their algorithms to get more specific results for searches.

3. Improves Page Rank

Google rates the significance of your web page on a scale of 1 to 10. If you have the Google toolbar installed on your browser, it displays a sliding green scale for every web site you visit. A high page rank means your site has many links pointing to it and will often rank higher than web sites with a low page rank.

4. Get indexed quickly

New sites suffer from an aging delay in Google. It will take 6-8 months before your site appears in Google. Getting links from other sites to point to yours will result in your site getting indexed almost immediately by search engines other than Google. By continuously building links, your site will eventually obtain a good ranking when it shows up in the Google results’ pages.

5. Deep indexing

If you work on getting links pointing to different pages of your web site, the search engines will index those pages faster than if you just have links pointing to your home page. Other pages within your site that are linked from this web page will then get indexed and improve their rankings also.


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