If you’ve been online for any amount of time you’ve probably been told you need to build a list however nobody explained why and how to do it. Many business owners rely on pay-per-click advertising, article marketing, search engine optimization and social media to drive traffic to their websites but fail at building a list. This is a big mistake because once you build a large list you don’t have to rely on other marketing methods that are outside of your control. If you take good care of the people on your list you’ll reap many rewards.
List Building Explained – The Top 4 Reasons Why You Need A List
1. Generate sales
Have you ever wondered why some marketers make a million dollars in one-day? This is because they have a list of 100,000 subscribers and also have relationships with affiliates who have large lists. Building a large list won’t guarantee sales if you don’t build relationships with the people on the list. To build relationships you need to constantly follow-up with great content. The best way to do this is to use an autoresponder marketing system. This automatically sends a series of follow-up messages at pre-scheduled intervals. If you include a link to your product sales page in each follow-up message it will multiply your chances of generating sales. More sales are generated in the follow-up process than on the first contact.
2. Instant research
Before creating a new product research your market ahead of time to see if there is a demand. If there is no demand you’ll waste a lot of time and money. One of the quickest ways to test the viability of a potential product is to survey your list. You’ll receive instant feedback. Another idea is to offer a free 15 minute coaching call to people on your list. During your call ask them what kind of problems they’re having then create a product that offers solutions.
3. Joint ventures
This refers to collaborating on a project with another person. For instance if you want to promote your product to someone else’s list offer to promote their product on your list. You both benefit from this cross promotion strategy. Alternatively offer to give 50% of the profits generated from promoting your product to their list. The larger your list the more leverage you’ll have to get other marketers to help with your promotions.
4. Sell multiple products
Not everyone on your list will be interested in the same product. Create a series of related products to satisfy the different needs and desires of your customers. Some customers may prefer to watch and listen rather than read the content so convert it to a video. Because videos take a longer time to produce you can charge a higher price than your written content.
Use an autoresponder system to sell multiple products on autopilot. Before a prospect has completed an autoresponder course, sign them up for another course so you can stay in touch with them and sell more products.
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