Many marketers focus on building large email lists because they’ve been told you can make a lot of instant money by sending product offers to them. So they spend weeks or even years building their list believing this is the correct thing to do. One of the biggest problems with most list builders is not developing relationships with the people on their list. They are only concerned about the numbers. This results in an unresponsive list. A small responsive list is better than a large one which gets no response.
7 ways to build a relationship with your autoresponder list