Web Content – How to Repurpose Info Products

Have you ever written an article, ebook or report only to have it sitting on your hard drive gathering electronic dust?
The good news is that you can repurpose the content and make money from it.

Definition of repurposing content

This is where you take the content you created and convert it into different formats for different types of audiences.

Here are some different formats for repurposing content:

home study courses
blog content
press releases

Benefits of repurposing content

1. Market to a wider audience

There are 4 types of learners:

visual learning – people who learn by viewing ie video content

auditory learning – people who learn by listening ie audio content

tactile learning- people who learn by touching ie books, home study courses

kinesthetic learning – learning takes place by carrying out a physical activity, rather than listening or watching. The person takes action first as opposed to having thought first.

You may also learn by incorporating all these different types. For example, you initially listen to a teleseminar then get the transcript later where you discover information you did not pick up in the teleseminar.

2. Make more money

By catering to the different types of learners with content provided in different formats you can multiply your earnings. ie you may sell an ebook for $27.00 that can be converted into a series of videos may sell for $97.00.

3. Show your personality

Audio or video content allows you to include your personality. Unless you are a professional copywriter you can’t express your enthusiasm as much in words as in audio or video. Expanding your medium beyond text will attract more customers.

4. You don’t have to be an expert writer

Even if you can’t write or spell well you can still make money from re-purposing content. For example you can interview an expert and record the conversation on audio or video then sell the content. Of course you will need to share the profits with your expert initially however you can make lots of money by selling it in different formats ie sell the video for $27.00 then upsell it for $37.00 by including the video and transcript as a package deal.


  1. This blog Is very informative , I am really pleased to post my comment on this blog . It helped me with ocean of knowledge so I really belive you will do much better in the future . Good job web master .

  2. Teleseminars are really very helpful and i always look for it on the internet.’*:

  3. i have attended a few teleseminar and it is good to but lack personal interactions~,~

  4. the great thing about teleseminars is that you learn a lot in the comforts of your home;;.

  5. Your website is fantastic. When is the next post about this topic comming?

  6. It’s really a nice and useful piece of info. I’m glad that you shared this useful info with us. Please keep us up to date like this. Thanks for sharing.


  1. […] For Part 1 read How to Repurpose Info Products – Part 1 […]

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