10 Top Ways to Optimize Your E-commerce Web Page – Part 3

7. Header tags

Header tags are used to emphasis headings and subheadings
of your web content. Use the H1 tag for the main header and
H2 and H3 tags for the subheadings.

8. Title tag

The title tag is the most important tag within your code
because it’s what the search engines use to determine the
theme of your site. Include the main keywords that you
included in the content of your web page.

9. Meta tags

The meta tags include description and keyword tags. Even
though search engines don’t place much value in these tags
anymore, include them anyway. The description meta tag is
what appears within the search engine results pages, so
make sure you write an attractive description about your
page. This will prepare them to buy your product.

The keywords meta should include all the main keywords used
on your product page. Include approximately 20 keywords.

10. Broken links

Broken links on a page will not only frustrate your
visitors but will also prevent search engines from finding
other pages of your site. Check your site periodically
for broken links particularly if is a large one by running
it through a link checker.

W3C Link Checker


Even if you have a large site containing hundreds of
product pages, it is still worth optimizing because each
page may attract additional visitors. Visitors may enter
that page by conducting a search from a search engine. This
will increase the overall traffic to your web site and
result in selling more products.

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