Are you tired of pouring hours into your videos only to see them barely get any views?
It’s not your content—it’s the algorithm.
What if I told you there’s a way to make the YouTube algorithm work for you,
even if you have a small channel?
Let’s break down how you can turn things around and finally get the growth you deserve.
Why Does the Algorithm Feel Like a Wall?
The YouTube algorithm can feel like an impenetrable wall, especially for small creators. You’re posting consistently and creating great content, but your videos just aren’t getting picked up. Why? Because the algorithm prioritizes content that keeps viewers on the platform the longest.
Here’s the thing: you don’t need a huge audience to trigger the algorithm. You just need to understand how it works and what it looks for.
How Does the Algorithm Work?
The YouTube algorithm is designed to recommend videos that viewers wish to watch, enjoy, and engage with. It’s all about two key metrics: click-through rate (CTR) and watch time.
Click-Through Rate (CTR)
CTR measures how many people click on your video after seeing its title and thumbnail. A high CTR signals to the algorithm that your video is interesting and worth recommending.
For example, I uploaded a video on how to disable ads on YouTube. It received a 6.4% CTR and has garnered over 5,000 views since its publication. This video has also gained 13 new subscribers, made over $51, and continues to receive 146 views every 48 hours.
YouTube states that half of all channels have an impressions CTR between 2% and 10%. Your CTR will vary depending on your content type, audience, and where the impression occurs (e.g., homepage, search results, or subscription feeds).
Watch Time
Watch time refers to the total amount of time viewers spend watching your content. It’s a critical metric for YouTube to determine whether your video is engaging enough to recommend to others.
Higher watch time leads to better performance in search results, on the homepage, and in the suggested videos section. Audience retention, or how well your video holds viewers’ attention, also plays a crucial role.
How to Maximize Your CTR & Watch Time
Identify CTR Opportunities
Videos with high total watch time and impressions but low CTR have the biggest potential for improvement. Tools like TubeBuddy’s Click Magnet feature can help identify these opportunities.
For example, I’ve used TubeBuddy’s thumbnail CTR test to compare different thumbnails.
This feature allows you to:
- Test the original thumbnail against a new one.
- Run the test for a set number of days or until results are statistically significant.
You can also use YouTube’s free Test and Compare tool to evaluate up to 3 different thumbnails. Improving your thumbnails and titles can significantly boost your CTR.
Boost Watch Time
To maximize watch time, follow these tips:
- Grab Attention Early: Start with an engaging opening that conveys what viewers will gain. Use questions, bold statements, or teasers to hook your audience.
- Deliver Value Quickly: Avoid fluff and stay focused on your topic. Keep your promises to the viewer.
- Keep Viewers Engaged: Use visuals, voiceovers, and on-screen text to maintain interest. Avoid monotonous sections.
- Tease Future Content: Use open loops to hint at exciting moments later in the video. This encourages viewers to stay until the end.
- Leverage Playlists: Create playlists of related videos to encourage binge-watching. Link to playlists in your end screens and on your channel homepage.
Analyze Audience Retention
YouTube Analytics provides valuable insights into audience retention. For example, a video with 73% audience retention at the 30-second mark indicates strong engagement. Use this data to identify what works and adjust future content accordingly.
Spy on Competitors for Inspiration
Study competitors’ thumbnails, titles, and video topics to understand what resonates with your shared audience. For example, Think Media’s most popular videos have millions of views because their topics and designs connect with viewers.
Here’s how to find competitors’ most popular videos:
- Visit their channel.
- Click on the “Videos” tab.
- Sort by “Popular.”
Incorporate design elements and strategies from high-performing videos into your own content.
Why Small Channels Have an Advantage
As a small creator, you have the freedom to experiment with different formats, topics, and styles. Once you find something that works, double down on it. The algorithm rewards consistent performance.
Remember, every big channel started small. I began my channel in 2006, and my early videos were far from perfect. Through consistent experimentation and improvement, I found my stride.
Final Thoughts
The YouTube algorithm isn’t a wall—it’s a gate. By focusing on CTR, watch time, and audience retention, you can unlock its potential and grow your channel. Start by analyzing your current videos, experimenting with improvements, and studying your competition.
Want to learn how I got over 1 million views on a single video?
Check out my guide on leveraging YouTube and Google search to drive massive traffic.