Advanced Link Building Strategies – Blogging

Blogging is a great way to rapidly build links to your web site. If you don’t have a website you can easily create a blog in a few minutes by installed the WordPress software that comes with your web host or add a blog to a subdirectory of your current site.

According to blog tracking firm Technorati, there are currently 14 million blogs with 80,000 more being added every day. And 30 percent of all 50 million internet users are blog readers. In short, a lot of people are reading and writing blogs.

Top 7 Benefits of Blogging

1. Build brand awareness

A blog tracking firm called Technorati, says there are currently 14 million blogs with 80,000 more being added every day. 30 percent of all 50 million internet users are blog readers. This means a lot people are reading blogs. Savy computer users will often check if a business website has a blog so they can get an idea who the author is by the content they post on their blog.

Adding a blog to your web site builds brand awareness because it generates interactivity with your customers.

2. Gain inbound links from other sites

If you write content that is of value to your readers, they will naturally wish to link to your website. Other bloggers will add your site to their blogroll and vice versa.

3. Social Networking

You can communicate with other bloggers in your field by commenting on their blogs and including a link back to your own blog. If you use WordPress to blog, you will know immediately when someone links to you. Blogging enables you to build a community around your business.

4. Higher search engine rankings

Search engines love blogs because content is continuously and frequently added. Writing a good title for your blog is important because it will be a live link that will get spidered. Try to include your most targeted keywords in the title. This will improve your website rankings.

5. Targeted categories

Blog software allows you to create categories and organize your content by sub-topics. This creates cross-links to related content from interested readers, and also boosts your internal linking.

6. RSS Feeds

RSS or really simple syndication, is integrated automatically into the Word Press Blogging Software so every time you create a post or make a comment it creates a feed for it. This allows those with RSS Feeders to read the post at their own leisure. It also pings all the RSS and blog feed directories for every post. This increases the backlinks to your blog.

7. Submit to Best Blog and RSS Directories

Besides the automatic pinging mentioned above you can also submit your blog to the Best Blog Directories and RSS websites.


Since blogging is still relatively new to people in general, most web site owners have not included it yet in their marketing mix.
Adding a blog to your business web site will not only increase the number of backlinks but also boost your rankings and web traffic also.


  1. I completely agree that blogging is one of the most effective link building strategies. At the same time I must say that one need to put much efforts and time to maintain the blog in order to make it really effective. The blogger have to constantly add new content, maybe allow guest posts to have fresh stories. Anyway, it’s worth to be done.

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