Google’s Spam filters and How to Avoid Them

Google is the largest and most popular search engine on the Web. It attained that status because it constantly delivers focused results for searches. Since thousands of new web sites come online everyday Google has to constantly apply new filters to weed out those sites that are not relevant. They have a variety of spam filters in their ranking algorithm which remove low quality web sites.

If your web site gets caught by one of these filters, it’s very difficult to get high Google rankings.

Google’s Sandbox, Google’s Trust Rank and Google’s Domain Age Filter

These are part of Google’s ranking filters.

Domain Name Age

The age of your web site influences your rankings as well as the age of the web sites that link to your web site. Google checks when other web sites link to your site and how your inbound links grow over time.

Having a new domain name, makes it’s more difficult to get high rankings on Google. Google can’t trust your web site yet because it is not familiar with it. Therefore a new web site must deal with more filters than old ones. Sometimes a new web site receives high rankings initially but then disappears for some months. This is known as the sandbox effect.

A high TrustRank means that Google has learned to trust a web site. It’s several years old, has reputable sites that link to it and has a good inbound link history. It also hasn’t used spammy techniques.

A web site that is in the Sandbox probably hasn’t a high TrustRank. A web site with a high TrustRank won’t be put in the Sandbox.

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