How to Build Links to Non-indexed Links

Content and links is the primary focus of search engine optimization specialists. Adding new unique optimized content is essential for building more entry points to your website from the search engines. Building links to that content is essential for it to be found by your readers. If you want your content to be found by people entering your main search phrase in Google or another major search engine the content must rank on the first or second page.

So how do you know if your links have been indexed by the search engines?

If your links are not indexed they won’t count. Getting your links indexed means the search engines visited the page your links are on and decided that the page is qualified to appear in the search engine’s main directory.

If I do a search on “website promotion strategies” (without the quotes) in Google I receive 14 million web pages that contain this exact keyword phrase. If I enter “website promotion strategies” (with quotes) Google only shows 15,600 pages.

What does this mean?

This means these top 15,600 pages are the ones in Google’s main index and are my competitors. Secondly if I want my page to show up in this list I need to build links to my backlinks.

How to build links to your non-indexed links

1. Keep track of your link building efforts

Most site owners simply get 1 or 2 links pointing to their content then forget about them. If you want to stay ahead of your competition record each link you build in an excel spreadsheet. Not all the links you build will get indexed.

2. Generate a list of indexed links

To find all the links to your site that have been indexed by the search engines use the free backlink checker tool from Yahoo: On your excel spreadsheet separate your indexed links from ones that aren’t.

3. Build links to your links

The purpose of building links to links that have not been indexed is to also get them indexed by the search engines. There are many ways to accomplish this.

Here are a few methods:

  • Leave blog comments on related blogs and include a non-indexed link in your profile
  • Post in related forums using a non-indexed link in your profile
  • Submit unique articles to article directories with links in your resource box
  • Use social media to link to your content
  • Internal linking – link to non-indexed links in achived posts on your blog
  • Place urls in 100 word blog posts on micro blogs sites such as Blogger and WordPress

4. Track your links

Run a backlink report to track the new backlinks that got indexed. If you continually build links to low quality links these will get recognized by the search engines and boost your sites rankings and traffic.

Building links to your links hides your linking strategy. If all your links point to your main site then it’s very obvious to your competitors what your doing to build links. Links to links helps you stay ahead of them.

Now, go start your link building strategy.

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