How To Use WordTracker For Keyword Research and Uncover Profitable Niches


  • Do you want to get keyword results you can trust?
  • Do you want to boost your search engine rankings?
  • Do you want to discover profitable niches?
  • Do you want to attract highly targeted, profitable traffic to your site?

Search engines rank websites and videos based on the keywords contained in the content. Even though you could guess what keywords people use to find your content, Wordtracker is the most authoritative keyword research tool on the Web.

Here are the top 4 benefits of the Free Wordtracker Keyword Research Tool

1. Generates 100 keywords within minutes

After signing up for a free account at Wordtracker you’ll be able to quickly and easily generate a list of the top 100 related keywords from your “seed” keyword. If you need to drill down even deeper to find more keywords you simply repeat the process for one of the general keywords generated from your initial research.

If you subscribe to the paid tool it will generate 2,000 keywords in a single search.

Note that the numbers you see in Wordtracker will be different to those you get from the Google Keyword Planner Tool, as they get their data from different search engines.

2. Find long-tail keywords

These are keywords phrases containing 2 or more keywords. The benefit of using these phrases in your content is that they are more targeted than general keywords and don’t have as much competition. This means you’ll have a better chance of ranking high in the search engines. The more long tail keyword phrases you find and rank for the more sales you’ll make.

3. Find profitable niches

Your keyword research will not only tell you what people are looking for online but helps you assess the size and potential of the market for any specific product or service. The more keywords you uncover the higher your chances of finding untapped niches to capitalize on.

4. Analyze your competition

Not all niches will be profitable especially if there are many people competing for the same niche. WordTacker saves you time by uncovering popular keywords that don’t have much competition. It achieves this by using these 2 metrics:

IAAT (in anchor and title) – this shows you the actual number of pages that have the keyword both in the title tag and in anchor text in a backlink from an external domain.

High numbers mean more pages have been optimized for SEO(search engine optimization), and therefore you’ll have more competition.

KEI (keyword effectiveness index) – this compares the number of times a keyword has been searched for by the competition. The higher the KEI figure, the more potential this keyword has.

How to find high performing keywords using Wordtracker

1. Create a free Wordtracker account

2. Enter your “seed” keyword

  • Enter your “seed” keyword (main keyword) in the left box
  • On the right select your region…Global, US or UK
  • Under “match” select “keywords in any order”
  • Under “include” select “plurals”
  • Click “search”

You should now see a list of 100 related keywords (if your “seed” keyword was a popular keyword). keywords.

2. Sort keywords based on competition

From the list of keywords generated select the ones that have a high search count with a high IAAT (in anchor and title) score and a low KEI (keyword effectiveness index) score. This will save you time finding profitable keywords.

3. Drill deeper to find long tail keywords

After you’ve sorted your keywords according to competition, repeat the process by inserting each one back into the search box. This will generate a more targeted list of long tail keywords.

Remember, if you don’t have a enough keywords to work with you can always take the free trial to generate a list of 2000 keywords.

4. Utilize the Wildcard

Another method for dramatically increasing the amount of potentially relevant keywords is using the wildcard symbol(*).

For example if you enter how * spanish in the search box the search results displayed will be:

how to speak spanish free
how to say i love you in spanish
how to speak spanish
how to say in spanish
how to learn spanish
how do you say in spanish
how are you in spanish
how to make spanish rice
how do you say your welcome in spanish

This example generates subjects that are not just within the Spanish niche. By searching “how” and “spanish” using the wildcard symbol you’re able to find terms that may have great potential.

5. Remove irrelevant keywords

Results generated from your keyword research don’t differentiate keywords based on the context they are used in a sentence. For example if you’re a fruit seller you don’t want searches that include the brand “apple.” You only want searches that apply to fruit.

To exclude irrelevant terms from your list add a dash (-) before each word. This is how your list would look like using “apple” as your “seed” keyword:


After the irrelevant terms have been eliminated your search terms will look like this:

apple pie
apple cider vinegar and weight loss
apple crisp
apple pie recipe
apple farms
apple cider vinegar

6. Save your keywords

Use the “export” feature at the bottom right of your results page to save your results in a .csv file for easy viewing. This will also allow you to view previous results as you expand your keyword lists.

7. Create content for each keyword

In order for your content to be found by the search engines your keyword must be found in the title, description and tags, whether it’s text or video. Therefore create a separate article or video (or both) for each keyword generated by the Wordtracker Tool.

Keyword Planner vs Wordtracker

The results of Google’s free keyword planner tool are based on Adwords (paid advertising) not organic searches. It doesn’t remove all the automated searches done by SEO software, SEO companies, etc. This adds thousands and thousands of robotic searches to the counts that aren’t real searches by human beings.

They also sell advertising (and make money) based on those numbers whereas Wordtracker does not.

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