Link Popularity Checker Tools – How Effective is Your Link Building?

Getting links to your web site is one of the most important factors for increasing your search engine rankings. The quality and number of links pointing to your site determine how fast your site boosts its rankings. Link building should be incorporated in the marketing pan of your web site and be done on a consistent basis.

To determine the effectiveness of your link building, you need to utilize a link popularity checker.

Link Popularity Checker Tools

1. WebCEO

This link popularity tool provides both free and paid versions. If is a very comprehensive tool that will also enable you to research 1000s of keywords, check search engine rankings for many search engines at the same time and analyze the link popularity of your web site.

Here is a breakdown on the link analysis it provides:

-A detailed report on the number of Web pages that link to your site and its pages.

-The number of sites linked to your competition so you can estimate how difficult it would be to outplay them.

-Which Web pages link to your competition, but do not link to you – so you can ask them to add a link to your pages.

-What words and phrases are used as anchor text when other sites link to yours.

-What sites link to most of your competitors and/or to your site at the same time.

-Ability to E-mail, print, export or publish the results of your work

2. Market Leap

Here are some ways this Link Popularity tool can be used:

-Total number of pages in each search engines index that contains a link to your site, including your own website.

-Browse through the sites that are linking to you. This gives you a view of the volume and quality of pages linking to you. It’s another way to view the sites that may be referring traffic to you. Once you find out who is linking to you and

where they are linking to, you can understand the areas of your site that are performing well. You’ll also be able to strategize ways to improve your reach and performance by knowing your audience.

-How are your competitors performing in search engines? If they are performing well, you can look at the sites that are linking to them to understand the places you need to improve your visibility.

3. SEOChat

When entering the URL for your web site, this SEO tool will return the total link count for each URL. The totals will vary widely between the different search engines because the figures shown represent the number of inbound links that are known to that particular search engine. Google doesn’t provide the total number of links because it applies various filters against the inbound links.

You can also add this tool to your Google Tool Bar.

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