Optimizing Keywords Meta Tags – 4 Top Strategies

The keywords tags are the least significant of the meta tags. The major search engines don’t crawl them therefore they has almost no affect on your rankings. Many web sites don’t even bother to include them but focus on the title and description meta tags plus weaving their keyword phrases into the web copy.

So should you include the keywords tag?

My recommendation is to include it anyway because some of the smaller search engines still crawl it.

Here are the top 4 strategies to use:

1. Correct coding

Incorrect coding of your meta tags may prevent the search engine spiders fom crawling your web page. HTML errors throughout your web site slows the loading of your web pages. Slow loading causes customers to click off your web site.


<meta name="keywords" content="keyword1, keyword2, keyword3">


<meta name="keywords" content="keyword1, keyword2, keyword3"/>

2. Length of tag

The keywords meta tag should be under 800 characters. Use commas of spaces between each keyword.keywords (comma seperated, do not repeat a phrase more than 3 times)

3. Keyword repetition

You may repeat the keywords in your keyword phrases however don’t repeat your keyword phrases more than three times. ie

dog grooming and training,dog caring,dog training

Include the keywords used in your title and description tags and web copy.

I use spaces instead of commas so the search engines can automatically pick up the combinations and I don’t have to repeat keywords as much.

Instead of using commas ie

dog grooming and training,dog caring,dog training

I’ll use spaces instead and have less words ie

dog grooming training caring

4. Word order

Place your most important keywords or keyword phrases at the beginning of your keywords meta tag.


The best investment of your time in optimizing your web site is to do thorough keyword research. Keywords are what people enter into the search engines to find your web site. If you include these keywords within your web copy and in the meta tags you have a much greater chance ranking well for your web site.

Keep in mind there are other major factors you need to consider to rank well such as lots of relevant high quality links pointing to your web site.


  1. Nice to meet you Tuppy.
    I was glad to attend the webinar as I learnt a few things I need to add to my blog.
    I’ve added another post on the robots meta tag.


  2. Thanks for this – despite years of web experience, I did not know we could omit the commas. I think that is great, because the fewer keywords we use, the more power they have. Your article also revealed that the keywords could be combined by the search engines. I always just used phrases separated by commas, but this is definitely getting me to (re)think. Right now, I emphasize classic LEGO sets on my site, but the potential is there to serve all collectible vintage toy areas, thus creating a very broad number of keywords I have to choose from. Decisions, decisions. Anyway, thank you once again! -Ben

  3. I have read lots of articles about keywords, I like this one because it explains it very simple and in detail at the same time. Search Engine Optimization starts with proper keyword choice.

  4. Thank a lot for the info. Straight to the point!

  5. I would like I’d recognized all this sooner. would have saved myself a lot of problems


  1. […] Optimizing Keywords Meta Tags – 4 Top Strategies […]

  2. […] Optimizing Keywords Meta Tags – 4 Top Strategies […]

  3. designer dog tags…

    Way to go I really enjoyed reading this article…

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