If you write a professional sales letter to sell your ebook but have an unattractive ebook cover you’ll lose the credibility of your sales letter. Your ecover should not be a template or just a simple image but be unique, colorful and integrate well with your content.

Ways to design your ebook cover

1. Hire a professional ecover designer

If you are not familiar with graphic editing tools this would be the way to go. It will save you hours of time trying to figure out how to do it yourself. You have the reassurance that your design will be professionally done.

Here’s a professional ecover designer that is reasonably priced and used by several internet marketing gurus.
http://www.ecoverexpert.com

2. Ecover software

This may be a good option if you plan on selling many ebooks. You purchase the software once then you can use it as many times as you like. To find the software, enter “ecover software” in Google or use http://www.webgraphicscreator.com

The downside of this option is it that your ebook cover may look like others created with the same software as they tend to rely on templates.

3. Do-it-yourself

If you have graphics software such as photoshop or fireworks and are familar with the tools, try creating it yourself. You can apply your creative talents, and produce many different designs. If you get good at it you may even offer it as a service to your customers.

Fireworks Tutorials
http://www.cbtcafe.com/fireworks/cbtbook/3dbox.html
http://www.easy-online-money.net/how-to-create-an-ebook-cover.html

Photoshop Tutorial
http://www.showandtell-graphics.com/ebook-cover.html

Where to place your ebook cover

Your ecover image will be the first thing noticed on your page (unless you have a prominient header graphic) because it stands out from your web copy. Since everyone reads from left to right, place it on the left side with your headline text beside it.

Tip

Make your ebook cover graphic link to your order page. Sometimes visitors will click this immediately to skip the sales letter because they have already decided to purchase your ebook.

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Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Site Design, Web Hosting, SEO