Market Research – Will Your Ebook Be Profitable? Part 2

Google is one of the best tools to conduct market research on your ebook topic. It’s the most popular search engine people use to find information. Using the list of the web sites below will help determine if your ebook idea will be a profitable one.

google.com/trends – provides trends of what people are searching for.

www.google.com/alerts – subscribe to google alerts to receive up to date news based on your topic. This content can also be used to update your blog.

Google.com – use quotes around your keyword to display the number of sites in google. Not using quotes will give you a larger number because it includes other words mixed in with your primary keyword.

allintitle:keyword – enter allintitle:keyword in the google search box to find sites that display your keyword in the title of their web site.

allinanchor:keyword – enter allintitle:keyword in the google search box to find sites that display your keyword in the anchor text.

link:www.competitorssite.com – enter link:www.competitorssite.com in the yahoo.com search box to display the number of backlinks for a competing site.

Forums and Blogs
To find a list of forums or blogs in your niche enter keyword+forum or keyword+blog in the Google search box. Participate in conversations related to your niche by interacting in the forums and commenting on blogs.

Survey your niche
Use http://www.surveymonkey.com/ to survey potential customers in your niche.

Per Per Click
Create a pay per click campaign to determine if people are interested in your niche. Write different ads to see which one pulls the best then use this content in your ebook and on your web site.

Read
“The Definitive Guide to Google AdWords”

and

“Find your best keywords using PPC”

Note: Use an excel spreadsheet to display the results of your research. This makes it much easier to view the whole process
and decide what topic you will write your ebook about.

Working through this market research phase will help determine if your ebook will be profitable. You will know where your audience resides on the Net, what the latest trends are, how much advertisers are willing to pay how popular your topic is and if you can make money with it.

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Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Site Design, Web Hosting, Search Engine Optimization

Market Research – Will Your Ebook Be Profitable?

Keyword research is only one part of the necessary work needed to create a successful ebook. You also need to look into the current market to see if your idea will be profitable.

Why wouldn’t your ebook idea be profitable if there are a high number of searches for it?

Many people use the Net for researching information but may not be willing to pay for it. Some of these people may include educators, researches or individuals pursuing their own interests.

You need to visit the locations where people congregate based on your ebook topic. Read their blogs, forums, newsletters and subscribe to current news feeds and trends.

You don’t want to spend 100s of hours creating your ebook, only to find no one is interested in your content. You will have wasted a lot of time and money and possibly come to the conclusion that marketing your information online
does not work for you.

Market Research Web Sites

Listed below are web sites that offer a wealth of information that will help you make a well-informed decision on selecting the best topic for your ebook.

Search It! – provides all the research tools you need in one place
read the review at http://www.isitebuild.com/search-it-review.html

Here are other research tools you can use:

amazon.com – find books written on your subject.

magazines.com – browse the main topics then research the sub topics

ebay.com – use the search tool to see if there are products being offered in your niche. https://adwords.google.com/select/KeywordToolExternal – find keywords related to your niche topic and see advertiser competition.

spyfu.com – displays how much advertisers are willing to pay for your keywords. ie if thee are paying $10/click you know it’s worth developing this subject.

ezinearticles.com – if many articles have been written on your subject, it’s a good indication you have hungry readers.

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Receive fresh, in-depth articles articles on how to design, optimize and promote your web site by subscribing to my “Marketing Tips” newsletter at: http://www.isitebuild.com/

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Site Design, Web Hosting, Search Engine Optimization