Article Marketing: How to Promote Your Website Writing and Submitting Articles

article marketing

Even if you have a beautiful website it won’t attract many visitors if you don’t promote it. There are hundreds of ways to promote a site however one of the most successful methods is writing articles then submitting the content to top article directories. Ezine publishers and website owners select well written articles from these directories to publish in their ezines or add them to their blogs or websites. This generates lots of traffic back to your website.

How to write an article that gets published

1. Create a list of keywords

Open the Google Keyword Research Tool then enter one of the main keywords related to your business. Use exact match to weed out general search terms. The tool will generate a long list of related keywords showing how many times people searched for that keyword in Google. Use this list to write a series of articles (one article per keyword or keyword phrase).

2. Write your article

Write an attention getting headline that includes your main keyword. For example in the title of this article I chose “article marketing” as the main keyword phrase. Make sure place you it at the beginning of your headline because search engines place more weight on keywords at the beginning.

Article body
The main content should expand on what you promised in the title. A good length is 400 words. One simple way to write the content is to simply create a list of tips then write a paragraph on each tip. If you write 4 paragraphs each containing 100 words you’ll have a 400 word article completed in a short time. Be sure to include your main keyword in the content.

Resource box
This is added to the end of the article and is the only place you can promote your product or service and include a link back to your website. To motivate readers to click on the link offer an incentive such as a free report or free software.

Proofread your article
Get a friend or relative to proofread your article or if you do it yourself let it sit for a while then read through it again. Removing grammar and spelling mistakes will ensure the article is ready for publication.

Article marketing
The more places your article gets seen on the Net the more visitors it will attract. Publish it on your blog or website first then submit to the top article directories. If you have time rewrite the article before submitting it to the directories. This provides them with a unique article rather than the same one you added to your blog.

If you submit the same article to multiple publications the first website containing your article will rank ahead of the others in the search engines. For example if I first add the article to my blog then to a directory, the blog web page will rank first. Article marketing needs to be done frequently and consistently to be successful.

Learn how to write & publish articles by picking up a copy of
Article Writing Strategies.