Search Engine Optimization (SEO): Old vs New

se old vs new

You may be wondering if SEO is still worth doing these days since there have been many changes in the last couple of years. Your websites may have lost their rankings due to the Panda and Penguin algorithm updates resulting in lost sales. SEO strategies that worked well for you in the past may no longer generate effective results.

For example I submitted content to article directories for many years to share with a larger audience and to build back links to my websites. This often resulted in gaining high rankings in the search engines and generating lots of free traffic. After the Panda and Penguin updates my traffic dropped by 50%. This can primarily be attributed to getting too many back links from article directories using the same anchor text.

Recently one of the most popular article directories on the net… Ideamarketers, closed down because the owner no longer believed this business model was effective strategy for generating income.

So what are the new strategies for effective SEO?

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