What is Google AdWords?

One of the best ways to test your ad, web page copy or generate immediate sales is to create an AdWords campaign. It’s quick to set up and easy to track your ads.

What is Google AdWords?

These are ads that run down the right side of the search engine results when you enter a keyword or keyword phrase in the Google search box. They are Pay Per Click (PPC) which means you pay a small fee every time someone clicks on them. The more clicks you receive the more you spend.

The key to success with Google AdWords is to make more money than you spend on the ads. You do this by continually trying different versions of your ad. Often one word or even capitalizing one word may increase your conversion rate.

Other factors affecting your conversion rates may include:

Ad quality
Ad placement
Keyword choice
Landing page design, copy, navigation

Benefits of Google AdWords

1. Fast set-up

It takes less than 30 minutes to set-up your Google AdWords account.

2. Immediate traffic

You can begin receiving traffic almost immediately after your account is created. This beats trying to get organic listings (search results listed in the middle) which may take months to even appear on the front page. If it’s a very competitive term you may never rank on the first page.

3. Fast test results

With a couple of ads you can quickly test if your copy attracts any traffic. If you don’t receive any clicks it means you probably won’t get much traffic to your web site if you use the same copy.

4. Make money

Creating several ads that convert well can make you a lot of money particularly if your product is in high demand and has little competition (not many competing ads).

5. Generate sales for affiliate programs

If you don’t have your own product, you can create ads to sell other peoples’ products through affiliate programs. The beauty of this method is that the company does all the work for you in terms of converting visitors into sales. You just need to generate traffic from your ads and collect commissions for every sale you make.

6. Set a maximum cost per day

You can set your AdWords campaign spending at a predefined amount per day. If you receive a lot of activity, you can tell Google not to display your ad after you’ve spent a certain amount. Once this amount has been reached, your ad won’t display until the following day.

7. Stop or pause campaign at any time

You can pause or stop a campaign at any time if you want to edit your ad.

For a complete guide read to Google Adwords read:
Definitive Guide to Google AdWords

Tips for Google AdWords Success

If you are looking for a fast way to market your products
or business, then Google AdWords is a great solution. You
can set up an AdWords campaign within a few minutes and be
making good money within days.

Read: The Definitive Guide to Google AdWords.