How To Set-Up Targeting Options For YouTube Video Ads To Increase Conversions

Do you want to increase the conversion rates of your YouTube ads?
Do you want to reduce the cost per view or cost per click?

If you target the right audience with your YouTube Ads you’ll get a higher click through rate and it will only cost you a few cents to acquire a new lead.

A targeting group determines what YouTube users you want to reach.
Every video ad needs at least one targeting group to run on YouTube.

Here’s How To Set-Up The 6 Different
Targeting Options For Your YouTube Ads:

Watch the video below…

Click here to download the Video Ads Cheat Sheet

  • Login into your adwords account
  • Go down to “all video campaigns”
  • I am going to select the “Test 2” campaign
  • Go to settings
  • Click targets
  • Create a new targeting group so click the plus sign
  • Name the targeting group so I name it “targeting group 3”
  • Enter a maximum cost per views so in this case I’ll enter 6 cents

Targeting Groups

1. Demographic

This can be any gender, any age any parental status

2. Interests
a) Affinity audiences
These raise brand awareness and drive consideration with your video ads by reaching people who have already have a strong interest in your brand, product or service.
b) In-market audiences
Reach people who not only have a strong interest in your brand, product or service but are most likely to make a purchase or conversion.

Click on “narrow your targeting”

3. Topics
You can target by category like “arts and entertainment” or subcategory if you click on the plus sign. For example you’ve got “celebrity and entertainment news” so you can just click “add” and that adds it to the selected topics.

4. Remarketing
Remarketing lists reach viewers based on their past interactions with your videos or YouTube channel. I don’t have any video remarketing lists so I just click “done”

5. Keywords
The keywords that you add will target your ads to all the networks that you selected for your video campaigns. For instance if you enter “dog training” then you get a list of related keywords which you can add automatically.

6. Placements
With placements you can add unique websites or placements within those websites. These can include YouTube channels, videos or even websites within the Google display network. You can add these URLs manually or you can search for suggestions.

For example say you want to go to “dog training” it will give you some suggestions such as “youtube placements”. So I’ve got “Zak George’s Dog training revolution” “dog whisperer” etc so I can add all of these suggested videos. I can click on any of these videos and open them up in a new tab.

For example I’ve selected a video which has 4 million views so I can place my video in front of it to show my ad to their viewers.

Just click “save targeting group” when you want to continue.

When you select your targeting options you’ll see over on the right how many views per day you’ll get and also your average cost per view. This will change based upon your targeting options.

That’s it!

Here are 4 important things to keep in mind:

1. Placements, Keywords and Interests are the
best targeting options in that order.
2. Optimize your ads after running them for a few days
3. You can use the same video with different ad text and thumbnails
to compare which ad text variations perform best.
4. You can associate your ad with multiple targeting groups

Now you know the 6 different Targeting Options
that you can use with your YouTube Ads.

If you want to learn more about how to use YouTube Video Ads to drive an avalanche of traffic to your video, website or product then download my cheat sheet at:

You’ll learn how to set-up your first video ads campaign.

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