Web Marketing Strategies To Help Grow Your Business
Are you getting traffic but no sales?
Are you writing blog posts that don’t get read?
Are you creating videos that don’t get viewed?
One of the biggest problems with online marketers (this includes myself) is not knowing the needs, wants and desires of their clients. Instead they create a product they think their client needs then wonder why it isn’t selling. You’ve got see things from your client’s viewpoint instead of your own.
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You’ve probably heard the popular quote “If you keep doing what you’ve been doing, you’ll keep getting what you’ve been getting.” Perhaps you set some big goals for 2012 but then lost sight of them as you became busy trying to achieve them.
Building and running a business online requires a lot of discipline especially if you’re doing it all yourself. Often times you may feel overwhelmed because you need to continually build and market your website. Some of these things may include content writing, search engine optimization, link building, video marketing, social media marketing, pay-per-click management, split testing web pages, writing a press release, podcasting, bookkeeping, publishing a newsletter, etc. These activities could easily occupy a full time marketing staff but because you can’t afford to hire employees you do it all yourself.
So let’s ask you some important questions.
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Have you ever woken up early with an idea for a creating great product and just can’t go back to sleep because the idea is constantly mulling over in your mind? Well, I have. If you don’t take action on it immediately the inspiration fades away. I keep a notepad next to my bed so I can write down the idea before I forget about it.
4 Precautions to Take When Creating a New Product
The allure of starting an online business is that it’s so easy to make money with just a few clicks of your mouse. There are countless offers promising immediate riches if you just sign up for their program. The truth is 95% of people who start any business fail in the first 5 years so if you want to avoid that statistic you need to be committed for the long term to give yourself an opportunity to be successful.
Before getting wowed by a professionally written sales letter and buying into the program do your own research first. One of the biggest problems people face is how to choose the right niche to build your business upon. If you have no interest in a particular niche you’re not going to last long and you’ll join the 1000s of people who failed to build a profitable online business.
How to choose the right niche to start an online business.
I dislike shopping with my wife because she’ll visit several shops to compare prices, colors, styles, etc before making a final decision whereas I prefer to be in and out within a few minutes of entering the store.
Why I don’t like indecisiveness
Some folks spend days or weeks trying to find a niche they can build their online business around. Others simply dive in right away because they think they have a good idea that will be profitable only to find out later it didn’t work. Instead of wasting a lot of time and money choosing your niche market I’ve put together 7 tips that will get you up and running quickly and avoid many headaches.
Top 7 Tips for Choosing a Niche Market
So you’ve found a niche you’re excited about but have no idea if it will be profitable. The beauty of online marketing is that you can easily test things to see what works before investing large amounts of time and money. This is what large corporations do before they roll out a product. The same goes for advertisers. They track different ads to see which one works best before rolling out a whole advertising campaign.
If you’re a small business owner you can’t afford to invest lots of time and money into a product that won’t be profitable therefore it’s even more important for you to test it.
How to test your niche
Think about all the services offered in your home town e.g. food, landscaping, car, accounting, post office, counseling, financial, etc. Living your life would be difficult without these services. if you want to find a service niche look for a need within your community or online.
1. Find an unmet need
The key to discovering a service niche is to offer a service that doesn’t yet exist and meets a need. For example my son wanted a job so I asked him to visit neighborhood homes to cut their lawns. Many of them were already paying high prices for a professional lawn mowing service so he could offer lower prices and still do a good job. Well, he soon found enough lawn jobs that would make him more money than if he worked at MacDonalds. He could even work less hours.
Most people search online these days instead of using the yellow pages to find services in their local area. Most of my web design customers come from the local area even though I have clients all over the world.
2. Ask questions
Instead of going with your own idea of what would work, ask people in your community what services they would like to see in their community. For example last winter my neighbor asked me if I knew of a snow shoveling service because he didn’t want to shovel 6 feet of snow off his driveway. I searched online and didn’t find anything even though I knew landscaping businesses in the area offered this service.
Obviously many offline services still don’t have an online presence.
3. Survey potential customers
You’ll have greater success if you survey 1000 people than if you just think up an idea hoping it will work. When you survey people they’ll give you ideas you never thought of. When you try to profit from an idea you thought would work, you’ll spend most of your time trying to convince people to buy it. This makes it much more difficult to be successful and often ends in failure because you get burnt out.
You’l have a much greater chance of creating a successful service niche if there is a high demand with little competition.
4. Offer your expertise
It’s easier to build a business if you already know a lot about it so think about what you are good at then search for a niche where you can offer your talents and skills. If you don’t have the skills you can always acquire them by taking classes, reading books, etc. This is how I began my web design business in the year 2000.
After you find a service niche create a plan to build and market it.
Related Articles
How to Find a Niche to Build a Profitable Online Business
How to Choose a Niche: Top 7 Mistakes
What is the Best Niche Market
How to Find Niche Products to Sell Online
How Can I Promote My Website For Free
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Sometimes I watch the QVC channel to observe the latest products being sold. As the hosts talk about the product you can watch a counter on your TV screen showing the number of people purchasing the product..often surpassing hundreds within a few minutes. My wife sometimes chimes in and says ” if you could only find or invent a product like that we’d be millionaires.”
If you were Alexander Graham Bell (who invented the telephone) you’d have a product that everybody wanted however nowadays it seems like all the products have already been created. This is not true because new products are being created all the time.
How to Find Niche Products to Sell Online
One of the biggest problems people make when searching for a niche is to choose one that doesn’t have a lot of interest or is too narrow. You need to begin with the 3 big niches then find a niche within those three. These 3 main niches refer to the essential desires of human beings. Without having a balance of these 3 a person will not find true happiness and spend lots of time and money trying to find fulfillment in the one they’re lacking.
What is the Best Niche Market: 3 Big Niches
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