Mobile Web Design – Top 7 Reasons to Create a Mobile-Friendly Website

The need to have a mobile friendly web design is increasing every day as more people purchase smart phones capable of surfing the web. If your current website doesn’t display correctly on a mobile phone you’re missing out on a lot of visitors and sales.

Not convinced?

The Growth of Mobile: Stats and figures that will shock you!

Here’s a few stats to think about:

  • Over 70% of the worlds population now have a mobile phone
  • In the USA 9 in 10 people have a mobile phone
  • 85% of kids own a phone
  • Apple has sold almost 60 million iPhones world wide
  • Google’s Android OS is growing at 886% year on year and is activating over 160,000 devices a day, across 60 devices in over 40 countries.
  • Android will overtake Apple as the leading smart phone OS in 2011.

Top 7 Reasons to Create a Mobile-Friendly Website

1. Mobile sales increasing

Within the next few years there will be more smartphones than desktops. That means more people will be accessing the web on the go instead of waiting till they can find a computer.

2. Reach more customers

If you want to reach every available customer you have to adjust your marketing strategies. No longer can you rely on a website that only displays correctly on computer screens. It must also display correctly on mobile phones to maximize exposure to your audience.

3. Generate more sales

People are using mobile phones to make online purchases. If it’s difficult view your website and/or navigate it they’ll go either give up or go elsewhere to buy their products. Make your site mobile-friendly so it appeals to smart phone users.

4. Stay ahead of your competitors

Most website owners haven’t created a mobile version of their sites. They may not have thought about it, don’t know how or can’t afford it. Be one of the first in your niche to have a mobile design of your site. You’ll attract more visitors and make more sales.

5. Access information anywhere at anytime

People are no longer searching for information online from their computers. A mobile web design enables people to access key information on the go anytime, anywhere. e.g. in their car, at the gym, waiting in line at the supermarket or watching a ball game.

6. Attract comparison shoppers

Using SKU technology a person can take a picture of the bar code of a local retailer to quickly compare prices and get information about products. QR code-reading software on camera phones eliminates the need to type in contacts or URLs. The addition of QR codes to business cards is also becoming common. It simplifies entering contact information into mobile-phone address books.

7. Drive more people to your store

With location-based services, reservation services and contact details retailers can attract more people to their local stores.

Related articles
7 Ways To Create A Mobile Version Of Your Website
5 Predictions for Mobile in 2011

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If you need help creating a a mobile version of your website visit:
Mobile Web Design

Herman Drost is the CEO of Website Design Maryland

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