Ebook Marketing – How to Market Your Ebook with Articles Part 2

5. Quality content

There’s a lot of junk content on the Net.

How is your article going to stand out from others?

Begin writing in a natural style like you are sitting across from your customer and talking to them. The quality of your content will determine how many readers you attract. Seek out popular ezines in your target market then ask them if they would be open to receiving your articles.

A thoroughly researched and well-written article will attract many more readers than one that was been hastily put together.

6. Call to action

So you’ve written a great article but no one is clicking on the link in your resource box. This means you need to take a hard look at your call to action. Try to make a natural transition from your content to your CTA.

For example you’ve just explained the benefits of writing articles to gain traffic. Your CTA could say something like:

“To learn the secret strategies of how to write and submit articles to gain lots of traffic please visit: www.yourdomain.com.”

This CTA emphasizes you’ve got to know these secrets if you are going to do this correctly. It appeals the reader to take action to find them.

7. Testing

The key to successfully marketing your ebook or product is to continually test your marketing strategies until you find one that works then stick to it. I’ve discovered article marketing is a very effective way to generate long term traffic but it needs to be done correctly. This means you need to try different headlines, resource boxes, vary the style of your content and submit your article to the top article directories and niche web sites.

Use Google Analytics or your hosting stats to track the visitors to your web site. If you write and submit articles consistently you will notice a steady increase in page views, rankings and sales.

*****************************************
Get 1000s of NEW visitors to your website without spending
a dime on advertising.

Read my new ebook “Article Marketing Strategies“…
to learn the most effective ways to write and submit articles.

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, Web Hosting, SEO

Ebook Marketing – How to Market Your Ebook with Articles

So you’ve finally finished your ebook and are ready to release it to the public. One of the biggest problems selling your ebook is how to drive traffic to your ebook web site. A web site with no visitors is like having a store in the desert. You’re not going to make any sales.

Why is article marketing so effective?

1. Pre-sell your customer

An ad only gives you one chance to sell to your visitor unless you keep purchasing new ones. An article can contain more information than an ad. You can address all the benefits of your product or answer customers’ questions. Pre-selling the visitor prepares their minds for purchasing your product.

2. Everlasting traffic

Your article may remain on the Net forever when submitted to article directories, ezines and other online publications. If it attains and retains first page rankings in the search engines it will continue to drive traffic to your web site for many years. This means you can generate ongoing sales of your ebook automatically resulting in passive income.

3. Generate lots of backlinks

Backlinks are sites that link to your web site. The quality and quantity of backlinks determine your search engine rankings. A link from a high traffic web site means some of this traffic will get redirected to your site. Place 2 links in your resource box..one with your full web site address and the other containing the link text (anchor text).

Your rankings will increase in proportion to the number of articles you write and submit.
Always include your resource box but vary your anchor text so it doesn’t look like you are just trying to get links.

Submit your articles to the top article directories and niche publications.

4. Attractive headline

The headline is the first thing your readers see. It should encapsulate the content of your article. Here’s a couple of suggestions:

Ask a question that captures the interest of your reader. ie
“How to Market Your Ebook with Articles.”

Provide one clear benefit in your headline ie
” 7 ways to increase sales letter conversion rates”

Points 5-7 can be read in my next post

*****************************************
Get 1000s of NEW visitors to your website without spending
a dime on advertising.

Read my new ebook “Article Marketing Strategies“…
to learn the most effective ways to write and submit articles.

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, Web Hosting, SEO

Ebook Marketing – Press Releases Get Instant Traffic

One of the best ways to generate immediate traffic to your ebook web site is to send press releases. Writing a press release is different to writing an article or web copy content. It should include content that is newsworthy such as a story about your product and what it will do for the customer.

Benefits of Press Releases

1. Attract lots of visitors

Online press release sites get sent to thousands of outlets. This may include Google and Yahoo news sites which receive thousands of visitors a day.

2. Boost search engine traffic

If you optimize your release for the search engines by including your main keywords it will get indexed by them. This generates lots of incoming links to your web site that will boost your rankings.

3. New contacts

Sending your press release to many news media outlets could result in huge promotional opportunities.

4. Saves time

The time invested in creating and sending a press release will result in attracting lots more traffic than writing an ad or an article.

5. Tracking

Most online press release sites allow you to track the number of people that have read it. This allows you to monitor its effectiveness.

How to Write a Press Release

It’s very important to write your press release correctly so it won’t get rejected. Here are several articles how to write one:

http://www.publicityinsider.com/release.asp
http://www.wikihow.com/Write-a-Press-Release
http://www.ehow.com/how_8793_write-proper-press-release.html

Press Release Websites

www.PRWeb.com
www.prnewswire.com
http://www.prleap.com
http://www.i-newswire.com

Press Release Software

http://www.pressequalizer.com
www.prwizard.com

*****************************************
If you want to attract a continuous stream of NEW visitors to
your website without spending a dime on advertising pick up a copy of
my new ebook”Article Marketing Strategies“…
to receive immediate and long-term traffic.

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Site Design, Web Hosting, SEO

Ebook Marketing – Attract 1000s of Visitors by Writing Articles

Marketing your ebook is the most difficult and time consuming process. If you don’t get lots of traffic to your ebook sales page you won’t make much money. Even if you get lots of traffic but it fails to convert visitors into buyers you won’t sell many copies.

How to generate traffic to your ebook with articles

Select a section of your ebook and rewrite it into an a unique 500 word article. Submit the article to ezinearticles first since it is the most popular article directory because it gets the most traffic. Rewrite the article again and send it to the other main article directories.

Important points to include in your article

*create an attractive headline

*first paragraph should identify and describe a problem

*body of the article should offer several solutions to the problem

*closing paragraph should summarize the main points of your article

*resource box should provide a call to action (visit ebook sales page) link to your web site, and who you are.

*include 2 links in your resource box…one that includes the anchor text ie “article marketing strategies” and the other the full URL. The link containing your anchor text will give you a high quality back link to your web site and the full URL displays the full address should the visitor print out your article. It also gives you a second backlink.

Search for ezine publishers in your niche and offer them the article to send to their subscribers. If your article gets accepted by a large publication you will make many sales.

Article swaps

Offer to trade articles with another newsletter publisher. You run his article in your newsletter and your article in his.

Ezine directories

Create a list of ezine publishers in your niche and offer them your article.

Tip

If you want to create an article marketing campaign that generates a ton of visitors to your web site, write and submit 5 articles per week for several weeks. If you can write 20 articles per week this will generate even more visitors. The most important point is to do it consistently.

*****************************************
If you want to attract a continuous stream of NEW visitors to
your website without spending a dime on advertising pick up a copy of
my new ebook”Article Marketing Strategies“…
to receive immediate and long-term traffic.

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Site Design, Web Hosting, SEO