How to Write Web Copy That Sells

Even if you have the fanciest website that attracts a ton of traffic it still doesn’t guarantee you will generate sales. Websites generate sales based on the content used on the webpages. If you Web copy doesn’t attract the attention of your visitors it won’t motivate them to purchase your product or service. Many webmasters make the mistake of creating generic content that sounds very boring then wonder why they aren’t making any sales.

Here are 7 tips on how to write web copy that sells:

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How to Evaluate a Website: 5 Critical Factors

how to evaluate a website

Does the design of your website suck?
Can visitors easily navigate your content?
Are you receiving lots of web traffic?
Is your traffic converting into sales?

These are just some of the questions you should be asking yourself when evaluating your website. A beautifully designed website won’t sell much if you’re not driving traffic to it. Getting lots of traffic won’t generate sales if your visitors have difficulty navigating your web pages or they are not converted by your content.

Many website owners look at their site from their own perspective and fail to see it from their customers viewpoint. Most visitors arrive at your site and ask “how can I benefit from what’s being offered on this web page.” They are mostly interested in what’s in it for themselves.

5 critical factors for how to evaluate a website

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Website Redesign: Top 7 Reasons to Get a Design Makeover

Website Redesign

An old Web design can be compared to an old house. It’s lost its luster, it’s in a state of disrepair, and no longer looks attractive . The current design of your website may be the same. It may look outdated, unattractive and in need of a makeover.

Top 7 reasons to redesign your website

1. Outdated design

Perhaps your current design is several years old. You may have designed it yourself or had it designed by someone else who didn’t know what they were doing. Whatever the reason it’s time to get a new design so you can give your business a fresh look that will attract and retain your visitors. Your website is the first impression a visitor receives of your business so their experience should be a pleasant one.

2. Difficult to navigate

Website visitors should be able to navigate your web pages to find information quickly and easily. For example you may have navigation links at the top but not at the bottom of your pages. When someone reaches the bottom of your page they will need to scroll to the top to navigate to other sections of your website. To solve this problem include navigation links at the bottom of your web pages and links to internal pages within your content.

3. Code errors

If your website contains many HTML or XHTML errors it will be difficult for the search engines to spider your pages plus it will take them longer to load. When redesigning your website make sure your web pages validate correctly.

4. Slow loading pages

Website loading speed is now one of the ranking factors for Google. This makes sense because people want to access information quickly with their high-speed Internet connections. Your site should load within a few seconds. Slow loading pages are often caused by large images, videos, javascript, code errors, broken links or a slow server.

5. Pages are not search engine friendly

If your website is not optimized for the search engines you’re losing lots of traffic. To optimize your web pages your main keywords should be included in the title, description and keyword meta tags. They should also be included in your headings, subheadings, main content, links, file names and image descriptions (alt tag).

6. Lack of accessibility

Most websites on the net are not accessible to people who are vision impaired. They may be blind, colorblind or have difficulty reading small text on the screen. It may cost you more to make your website accessible to all people however it will expand your audience.

7. Sloppy web copy

If your Web copy does not inspire your visitors to take action you may have to rewrite it. You can do this yourself or hire a professional copywriter who can hypnotize your visitors with words that will get them to take action.

Hire a professional web designer to redesign your website. Make sure he or she has many years of experience so you will not only get a great design but receive help in marketing the site to make it profitable.

Related Articles
How to Write Effective Web Copy
How to Optimize Your Website for the Search Engines
Web Accessibility Benefits
Top 7 Reasons to Get Your Web Pages Redesigned

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Web Page Design: 7 factors affecting website performance

Are you happy with your web site’s performance?
Does your website convert visitors into buyers?
Do visitors stay on your website or leave immediately?

Your website won’t convert visitors into buyers if it it’s not designed correctly, loads slowly is not optimized for the search engines or doesn’t have effective web copy.

7 factors affecting website performance

1. Amateur website design

An unprofessional design will drive professional business people away. Some businesses have not redesigned their website for years. It’s obvious from the appearance they have not kept up with new design technologies. Make sure your web site has a clear navigation menu, the colors are coordinated on the page and there is plenty of white space between all the elements.

2. Slow loading web pages

A web page should load within a few seconds with a high speed connection. Many sites have a flash introduction but visitors must wait for it to load before it is displayed. Large images (or too many of them on one page), JavaScript and Video are just some of the elements that will slow the loading of web pages.

3. Place CSS and Javascript in external files

Instead of including the full cascading style sheet (CSS) or Javascript within your page code place it in an external file. This speeds up load times and keeps your code mean and clean.

4. Cross browser compatibility

Your website may look fine in your own browser but may look terrible in other browsers. Test how your website displays in the major browsers e.g. Internet Explorer, Firefox and Safari.

5. Screen resolution

Computer users these days use various monitor sizes. Most of them have a width over 1000 pixels so design your site between 900-1000 pixels. A small width of 800 pixels means there’ll be a lot of white space on both sides of your web pages when viewed with a large monitor. If the width is over 1000 (e.g. 1500 pixels) a person with a small screen size will have to scroll horizontally to view your web pages.

6. Validate html code

Code errors prevent your pages from rendering correctly on all browsers and slows the indexing of your web pages by the search engines. Google “html validator” to find the website that will validate your pages then repair the code errors.

7. Web copy

Content is what keeps visitors on your website. Your header graphic, titles, subtitles, paragraphs, bullets, images and navigation should work together to easily and quickly provide the information visitors are seeking. The first paragraph should clearly outline the purpose of your website followed by paragraphs explaining the main benefits. The navigation menu should link to deeper information. Don’t try to cram too much information on the home page.

Your web copy should include a few of the main keywords people use to find your website on the search engines. Include these keywords in your meta tags, headings, file names, internal links and navigation menu.

If you optimize your web pages by implementing these 7 factors your website will be ready to receive visitors and search engine traffic. Use web site promotion strategies to generate a continuous flow of traffic to your site.

Attract a continuous stream of NEW visitors to your website by picking up a copy of 101 Highly Effective Strategies to Promote Your Web Site .

Herman Drost is the CEO of Web Design, Hosting, SEO.