How to Increase Website Traffic

A website that doesn’t attract traffic is like putting a sign up in the desert. It may be a very beautiful and expensively designed sign but if no one passes by to view it you won’t get any business. There are 1000s of sites on the Net that are just sitting there making no sales because they’re not attracting any visitors.

How to increase website traffic

1. Website optimization

Your web pages must be search engine friendly to attract search engine spiders. This means your webs pages must include the keywords people are searching on to find your them. To find those keywords open up the Google Keyword Research Tool. Insert your suggested keyword term. The keyword tool will create a list of keywords and phrases that display the number of times those words have been searched on each month.

Weave these keywords into the title, description meta tags, headings, subheadings, image descriptions, navigation links, internal links, file names and main content of your website.

2. Link building

Backlinks are links that point to your website from other sites. The number and quality of incoming links determine your rankings in the search engines. One of the best methods of building links is article marketing.

Benefits of article marketing
The three main benefits include web content development, building backlinks, increasing search engine rankings. Continually working on these three strategies will generate a ton of web traffic.

Web content development
Content is King on the Net. If you write lots of unique, valuable content and place it one your website or blog, others will naturally link to it from their blogs, social media sites (e.g. Twitter, Facebook) and social bookmarking sites.

Publish your content
The top article directors attract millions of visitors each day. You can gain some of these visitors by submitting your articles to them. Write articles containing 400 words that include your main keyword in the title, main content and resource box. Make sure you include 2 links to your website in the resource box. One should be linked text (anchor text) and the other your full website address. You will immediately begin to get a trickle of traffic after you’ve submitted your article. If it gets picked up by an ezine publisher with 1000s of subscribers you’ll experience a dramatic increase in website traffic.

The more articles you write and publish the more traffic you’ll generate. If you convert the content to video and submit it to video sharing websites like YouTube you’ll attract even more traffic.

3. Monitor website statistics

Your statistical data shows how many visitors you’re getting to your website, where they are coming from and what keywords they are using to find your online property. If your web host doesn’t provide this service create a Google Analytics account and insert the code within the web pages. This enables you to track the success of your marketing efforts.

If you optimize your website, provide lots of valuable content on a regular basis and publish that content all over the Net you’ll dramatically increase your website traffic.

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101 Highly Effective Strategies to Promote Your Web Site

How to Optimize Your Website for the Search Engines

Do you want to generate lots of free traffic to your website?
How do you optimize your website so it’s search engine friendly?
How do you increase your search engine rankings?

website redesign

If your website achieves first page rankings on Google on any of the other major search engines you’ll receive lots of free traffic. Keep in mind there’s no guarantee you’ll achieve and/or maintain top rankings because search engines often change their ranking formulas. Your site may be at the top for several weeks then disappear because the formula has changed or competing websites have outranked you. Sometimes you’ll get top rankings in one search engine but not in the others.

10 Ways to Optimize Your Website for the Search Engines

1. Keyword research

This is the most important aspect of optimizing your website because people find your site in the search engines by entering specific keywords. Use the free wordtracker tool or google adwords tool to create a list of keywords related to your niche. Prioritize your list by displaying the keywords containing the most searches in ascending order.

2. Meta tags

These include the title, description and keyword meta tags.

  • Title meta tag: Write a brief (approx 6-10 words) description that describes what your site is about. Use your main keyword(s) in the beginning.
  • Description meta tag: Describe one of the main benefits of your site in 170 characters. Longer is fine but realize it may be cut short by some search engines. Don’t use the same description as your title meta tag.
  • Keywords meta tag: This tag has almost become useless due to it’s abuse however it’s a good habit to include it as some smaller search engines value its presence. Keep the length between 200 and 500 characters. The keywords should be separated by commas.

3. Heading tags

These include h1, h2, h3, etc and are primarily used for headings and subheadings in your content. This tells the search engines this text is more important than the main content.

4. Content

The first paragraph is the most important section of your content. It should include all the keywords and keyphrases of your title and description meta tags. Try not to place images, flash or video before the first paragraph so the search engines will find your content easily.

Weave your keywords into succeeding paragraphs but don’t overdo it. Using too many of them dilutes their power. Optimize each page with only 1 or 2 keywords. Use the thesaurus to find similar keywords instead of always using the same one.

5. Images

Only include images that relate or add value to the content. Optimize the images by using the “alt tag.” This is an html tag used to describe what the image is about. Search engines can’t read images but they can read the text descriptions contained in the code.

6. Validate the code

Code errors often prevent web pages from displaying incorrectly in the major browsers and can slow the loading of your website. Check for code errors with an html validator

7. Cascading style sheets (CSS)

CSS separates the design from the content. Whenever you need to alter a design element (e.g. color, width, etc) you just need to edit the CSS file.

8. Links

Use text links in your navigation menu and internal linking (linking to other pages or websites) so search engines can index them. Use anchor text (linked text) within your content to increase link popularity.

9. Web page speed

Web pages should load within a few seconds otherwise your visitors will leave. Avoid adding large or too many images, video, audio, javascript to your web pages. Place your your CSS and javascript in external files instead of inserting the full code in the web page.

Often web hosts overload their servers with too many websites causing them to load slowly. Check the load times of your web pages. If your website is correctly optimized and still loads slowly check your web hosting service.

10. Redirect non-www urls

Search engines read non-url pages (e.g. http:// http://www. www. as all different pages. Insert 301 redirect code in the .htaccess file then upload this file to your server. (Read “How to Redirect a Web Page Using a 301 Redirect“) Now whenever someone enters any of those combinations they’ll get redirected to your full website address e.g.

Once you’ve optimized your website start building links to all your web pages. Your rankings will increase based on the number and quality of links pointing to it.

Related articles
Link Building Strategies Boost Search Engine Rankings
How Not to Optimize Your Web Page
Optimizing Title Tags – Top 10 Strategies Part 1
Optimizing Title Tags – Top 10 Strategies Part 2
Optimizing Keywords Meta Tags – 4 Top Strategies
Optimizing Description Tags – 7 Top Strategies

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