How To Build An Audience On YouTube Step By Step To Grow Your Channel

YouTube says that the algorithm follows the audience, but how do you build your audience on YouTube when you’re just starting out?

In this video you’ll learn how to identify your target audience, how to get your audience to find your videos, and how to keep them coming back for more of your content.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel

Let’s first talk about how to identify your target audience.

Your target audience are the people that are interested in your content. One of the ways to find your target audience is to see what search queries people are entering into the YouTube search engines.

For example, if I enter, “How to tie a tie,” into the YouTube search engine, I get a bunch of different suggestions. These are all search terms that people are entering into the YouTube search engine to find out the information that they seek.

If you create videos that contain the search terms and the title description tags, then these videos are more likely to appear in the YouTube search engine.

Ideally, you want to find less competitive keyword phrases because they’ll be easier to rank for especially if you’re a small channel or just getting started.

If you want to know how to find low competition keywords with a high search volume, watch this video.

Another way to find your target audience is to do a survey or a poll. If you have an email list, you can survey your subscribers. If you have a Facebook group, you can create a poll.

If you’re lucky enough to have the community tab on your YouTube channel, you can also create a poll on the community tab.

One of the best ways to tap into the mind of your target audience is to read the comments under the videos. You can read the comments under your own videos or even your competitors’ videos. I often find great questions from viewers in the comments.

When you make a video, you can also ask a question to your viewers in the video and pin that question to the top of your comments. When your viewers go to post a comment, they’ll see your question pinned to the top of the comments.

If you want to know the frequently asked questions that people are asking in your niche, use Answer the Public. It’s a free chrome extension that compiles all the questions in their alphabetical order.

If you have the chrome extension keywords everywhere installed, it will give you the search volume and cost per click of those questions, this is a great time saver.

If you’re like me, and you are your own target audience, then just think to yourself what kind of questions you would ask about your particular niche. If you already have a channel that’s getting a lot of traffic, check your traffic sources for the videos that are bringing the most traffic. You can see what keyword phrases people entered into YouTube search to find your video.

Under suggested videos, you can also see the keyword phrases that contributed to the traffic for your video.

If you have a high view velocity in the first 24 to 48 hours, then your videos will get surfaced to other people’s watch pages. In order to do that, you want to promote your video on social media sites, in your description, pin it to the top of your comments and also place it on your channel home page. The more places that you promote your video on YouTube and off YouTube, the higher probability you’ll get a lot of views from your target audience. 

Let’s discuss how your target audience is going to discover your videos on YouTube.

Whether it’s through search or suggested, they’re going to discover your videos based upon a great thumbnail and a great title. The keyword phrase that you research, you want to enter into your title description and tags. If your viewer doesn’t find the title and the thumbnail compelling enough to click on it, then they’re not going to watch a video and you’ve wasted all that time making your video for nothing. Therefore make sure you create a title that motivates the viewer to click on your video.

Click here for the BEST YOUTUBE TITLE GENERATOR For SEO And More Views

Also, make a thumbnail that stands out from your competitor.

Click here to learn how to create a clickable thumbnail.

Basically, your title, thumbnail, and description should also be highly relevant for your video to get found in the search engines. The best scenario for your video to be discovered by your target audience is that YouTube promotes it to other people’s YouTube watch pages. In order to accomplish that, you have to have a high click-through rate and a high watch time.

A high click-through rate will happen if you have a great title and a great thumbnail. YouTube says that the average click-through rate is between 2 and 10%, the higher the better but just keep in mind when people first watch your video, it’s going to have a higher click-through rate because most of the people that watch it in the beginning, are your subscribers.

Your click-through rate will decrease as your videos get surfaced to a wider audience. Keep in mind that click-through rate is not the only factor that affects the rankings of your videos. You’ve also got watch time, average view duration, and average percentage viewed.

A high watch time means that your audience remains engaged throughout your video. These two factors will increase the probability of your video appearing in search and suggested videos. They’ll also get recommended on the home screen of your viewers and subscribers, and will appear in browse features in YouTube analytics.

Let’s talk about how to get your viewers to keep coming back for more of your content.

There’s three types of viewers, new, casual, and returning viewers.

New viewers are viewers that have discovered your videos for the first time. They may have discovered it by YouTube suggesting your video on the right side of the watch page. They can also discover your video in up next, which is the next video that plays after the video they’ve just finished watching.

Casual viewers are viewers that watch a few of your videos but don’t often return to watch more of your content, for example, a viewer might have entered the search query how to tie a tie, watch the video, and they’ll never come back to the channel. You might have experienced this on your own channel where you get a lot of new subscribers but they don’t often return to watch more of your content.

Returning viewers are people that frequently return to watch more of your content. These are usually your biggest fans because they like your content and the way that you deliver it. For most channels including my own, the majority of people that are watching the videos are non-subscribers. A small percentage of viewers are subscribers which are generally the first ones that comment on the videos and drive the view velocity for the videos.

Let me ask you a question, what percentage of your viewers are non-subscribers?

Post your answer in the comments below, I’d love to read them and I’m sure others would too.

What are some ways to increase returning viewers so they can watch more of your content?

One way to get more returning viewers is to create a video series. Focus on a theme for your next few videos, then focus on topics that are related to that theme for each new video. When a viewer is watching one of your videos, link to the next video in the series so they’ll watch more than one video. This will motivate them to keep returning to your channel to watch more of your content.

Another thing you can do to keep them returning is to deliver consistent value. This means you have to create videos on topics that they like and are interested in. You can discover the topics that your audience is interested in by looking at YouTube analytics.

Go to the reach tab and look at your traffic sources. You’ll discover the search queries that people use to find your videos. Write down those keyword phrases as ideas for your future videos.

Another thing you do to attract returning viewers is to have a consistent upload schedule. If viewers know how many times you’ll upload a video each week, and what days you’ll publish it, they’ll keep returning to your channel to see more of your content.

For instance, I usually upload new videos at least twice a week, once on Monday, then do a live stream on Friday.

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If you want to receive a channel review every month, as well as other hot tips and tricks, click here to become a channel member.

Here’s another tip to keep viewers returning to watch more of your content,

Go live. When you go live on your channel you have the ability to connect more deeply with your viewers and subscribers, by answering their questions. It gives them an opportunity to know you better as well as you getting to know them better. As a result, they’ll want to keep coming back to your channel.

Here are three big takeaways on how to build an audience on YouTube. Your main focus on YouTube is to attract new viewers and retain the ones that you have.

  1. Think about the people that were attracted to your channel in the first place and how you can bring them back to watch more of your content.
  2. Create a video series so you can drive viewer loyalty. Instead of a viewer watching a solo video, give them the opportunity to take a deeper dive into your content by watching more videos around the same content.
  3. Attract repeat viewers by delivering consistent value instead of chasing trends and views. If your video topics consistently contain content that your viewers want to watch, they’ll keep returning to watch more of your content.

Here’s a bonus tip to build an audience on YouTube…

Make sure you reply to viewer’s comments. Your viewers took the time to respond to your video so reward them by replying to their comment.

Click here to learn how to use the YouTube algorithm to your advantage so you can get more views and subscribers.

How To Make YouTube Shorts On Computer (edit, upload, optimize, publish)

If you want to gain more views and subscribers on YouTube channel quickly, make a YouTube Shorts video on your computer.

You don’t need to use the Shorts feature on your phone, and you can upload a short video even with zero subscribers.

In the video below, I how you how to make a YouTube Shorts video on your computer, how to film the video using a camera, how to edit the video using the proper dimensions, how to optimize the video on YouTube so to get found in YouTube search and how to publish a video so to be seen by the public.

Click here if you want to know how to make a shorts video on your phone with the Short feature.

Film Your Video

Adjust the camera to a vertical position so you record a vertical video instead of a landscape video. Remember the edge or external audio and turn the camera on so now you can record the video.

After you’re finished filming the Shorts video on your camera, it’s time to edit the video in your video editing software.

Transfer The Video Clip

Now I’m removing the SD card from my camera and inserting it in my iMac computer.

Edit Your Video

Now I’m ready to edit the video using the video editing software ScreenFlow. So now I’m inside my ScreenFlow video editing software and I go to create a new document. I’m going to go to File, New. From the drop-down here, I’ve got to select the right dimensions. These are vertical formats or iPhone 7, 8 dimensions. The main thing is that you got to use the portrait mode or vertical format. I’m going to choose this one.

You can see the dimensions are 1080 pixels by 1920 pixels. It’s 1080 width, and then the length is 1920. Click the new document and here you can see that I’ve got the vertical format.

Now I’m going to transfer the video clip from my SD card to the timeline in my video editing software on the computer. I’ve got to rotate the video and fit it into the window. I’m going to click on this icon, rotate it so it’s like 90 degrees. I’m going to scale it so it fits the window. Here’s my vertical video. I can expand it if I want in my video editing software. I want to have a little bit of space at the top above my hat and my face in the middle.

I’m going to select the best section of this Shorts video where I articulate what I wish to see. If I play the video I can see it’s really good.

Now I just have to publish the video and save it on my computer so it’ll be ready to upload to YouTube.

Just go to File, Export.

I’m going to call it Test, select fastest, and then in the resolution, I’m going to change the resolution from 1920 to 1080 which is a regular video, and go to how to 100% of original which is 1080 by 1920.

Click Export. It’s processing. Now, it’s finished.

Check the video.

Here’s how to upload and optimize a YouTube Shorts video.

Log in to YouTube channel. Click on the create icon at the top of the page. Click Upload videos. Click Select video. Select my test video. Click Open. Now it’s uploading.

Now you’re going to add an optimized title. The keyword phrase that I optimized the YouTube Shorts video for is how to make YouTube Shorts on the computer.

I can use the curiosity phrase at the end to get viewers to click on the video. I could say something like without using Shorts feature. Then I can enter description. Just go ahead and make YouTube Shorts on your computer without using the Shorts feature.

The thumbnail is already selected, but YouTube just chooses a frame from the YouTube Shorts video to use as a thumbnail.

Alternatively, you can upload a custom thumbnail for your Shorts video so it integrates with the thumbnails of your regular videos.

I’m not going to add it to a playlist. For audience, I’m going to say no, it’s not made for kids. Click next. It’s not a paid-promotion.

I don’t really need to add any tags for Shorts videos. Then the rest you just leave the same as you do for a regular video.

Click next. You can add an end screen and you can add a card for short videos. Click next.

Visibility

I can choose when to publish it so I can choose private, unlisted public, or schedule it. Choose public if you want to make it visible to the public right now or choose unlisted if you want anyone with the video link to watch your video. I’m just going to choose unlisted for this test video and just click save.

Promote Your Video

I could choose to share the link, embed the link, or share it on the social media sites like Facebook, Twitter, blogger, Reddit, Tumblr, et cetera.

If I copy the URL, then I can view it on my computer to see how it looks. That’s how the vertical video appears on my computer with the bands to the right and left of the video.

Let’s take a look how it appears on my phone. This is how the YouTube Shorts feature video appears on your phone.

How do viewers find your Shorts videos?

If they have a Shorts shelf feature on their phone, they can visit the homepage on the YouTube app.

One way to check if your Shorts video is appearing on the Short shelf on people’s phones is to look at YouTube Analytics. If your analytics show Shorts, that means your Shorts video appears on the Short Shelf. They can also find the Shorts videos on the what to watch next module. They can also find the Shorts video by searching YouTube. They can also check their subscriptions’ feeds.

If you want to know how to get started with YouTube Shorts watch this video. You’ll learn the pros and cons of using YouTube Shorts to grow your YouTube channel.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel

How To Upload YouTube Shorts From Your PC

Why on earth do you want to upload a YouTube Shorts video from your PC when it’s easier to upload it from your phone using the YouTube app?

Here are a few reasons…

  • Perhaps you don’t own a phone, but you have a camera and computer.
  • The videos you film on your phone are low-quality compared to the videos you film on your camera.
  • You can make a high impact video using a camera and video editing software.
  • You want to edit and save the video on your computer.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel

Let me ask you a question….

Are you currently creating YouTube Shorts for your channel? Post your answer in the comments below. I’d love to read them and I’m sure others would, too.

  1. Film your video.
    If you’re filming with your phone, make sure it’s in the vertical position. If you’re filming with a camera, like I often do with my GoPro when I’m outside, make sure it’s also in the vertical position. If you don’t do that and film in a horizontal position, then you won’t be able to create a Shorts video.
  2. Import your Shorts video in your video editing software.
    Just make sure that you have a vertical document of 1920 pixels by 1080 pixels. After you’ve edited the video, save the video to your computer so it’s ready to upload to YouTube.
  3. Upload and optimize your Shorts video.
    Here are a couple of optimization tips….
    – Include your main keyword phrase at the beginning of your title. Your title is one of the main ranking factors for YouTube Shorts videos. You also want to add the hashtag Shorts in the title or description. The rest of the description and tags are not really ranking factors for YouTube Shorts videos. If you didn’t create the video using the Shorts app, then you can make the video up to 60 seconds long. If you use the Shorts feature on the YouTube app, then you can only make it 15 seconds long.

    Here’s how to do it…
    – log on to YouTube channel,
    – click the ‘Create’ link at the top.
    – click ‘Upload Videos’,
    – click ‘Select Files’, or drag and drop a file to upload.
    – I’m going to drag this file, “How to increase watch time on YouTube in 30 seconds.”
    – Now it’s uploading. I’ve got my title in there already, because that’s what I named the file.
    – Add a short description. Make sure you include the hashtag #Shorts in the description or the title. Here is the thumbnail frame that YouTube chooses from your video to add to the Shorts shelf.
    – You can upload a custom thumbnail, but it’s not necessary unless you want to integrate thumbnail with your regular video thumbnails.
    – Under ‘Audience’, select ‘No, it’s not made for kids’, no age restriction.
    – Click ‘Next’. I’m not going to add an end-screen or a card.
    – Click ‘Next’.
    – Under ‘Visibility’, you can choose private, unlisted or public. For the sake of this demonstration, I’m going to choose ‘Unlisted’, but if you want to make it public, choose ‘Public’, or you can schedule it.
    – Click ‘Save’.
    – After you finished optimizing YouTube Shorts video, publish it.
  4. Publish and promote your YouTube Shorts video.
    Promote your Shorts video by sharing it on your social media sites. Now, you can share it on your social media sites like Facebook, Twitter, Blogger, Tumbler, LinkedIn, etcetera. or you just grab the link.

    Click ‘Close’. Click ‘Content’ to view your video. Here it is. You can see it has the back bars next to the video.

    Let’s take a look at how the YouTube Shorts video appears on your mobile phone.

    Here is a tip to increase watch time on YouTube so you can get more views on your videos.
    You can also add a section to YouTube channel homepage so it shows up on the Shorts shelf on the mobile app,

    Simply go to ‘Customization’ in your dashboard, click “Add Section’, select ‘Short Videos’. It says this section is only visible in the YouTube app.

    Therefore, I highly recommend adding a Shorts section to your YouTube channel homepage from a computer, so your Shorts videos will appear on the Shorts shelf.

    Where do Shorts videos appear?
    As you can see from these real-time statistics, my YouTube Shorts video appears in suggested videos, YouTube search, on the Shorts shelf on the YouTube app, and also in external traffic sources like Google search.

    Does that mean my Shorts videos can be discovered just like regular videos?

    Absolutely. They can also appear in the subscription feed on the mobile app.

    Are there any best practices for YouTube Shorts?
    Absolutely. Start the first two seconds strong by using motion. Secondly, structure your video correctly by using a beginning, middle, and strong ending. You can even add a surprise somewhere in the middle. Lastly, make sure the YouTube Shorts video is accessible by creating it in a vertical format and adding the hashtag Shorts in the title and description.

    How do I make a Shorts video on my iPhone or Android device?
    Click here to watch this video on how to make a Shorts video on mobile while using an iPhone or Android device.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel

How To Increase YouTube Ad Revenue And CPM (6 WAYS TO MAKE MORE MONEY)

Imagine, if you could give yourself a pay raise on YouTube. You could go on vacation, upgrade my YouTube gear or pay off some bills.

Watch the video blow to see how a video gets a CPM (cost per thousand views) over $165 and an RPM over $92 compared to another video that only gets a CPM over $5 and RPM over $2.

Obviously, the first video will generate more ad revenue than the second video with the same number of use.

The video below shows you 6 ways to increase your ad revenue and CPM so you can make more money from YouTube.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel

Identify Videos With High CPM and RPM

Here’s how to find the videos on your YouTube channel with high CPM.

  • Log into YouTube channel and click on analytics and YouTube dashboard.
  • Click on revenue
  • Click See More.
    This will show you all the videos that generate the most revenue for YouTube channel. If you want to add the CPM metric, click the plus sign, select CPM. Now you’ll see the cost per thousand views for all your videos. You also have an RPM which gives you the revenue that you make after the 55-45 split.

    For example, this video has a CPM of $122.30. The video that has the lowest CPM is this one with $5.42. Obviously, if I want to generate more revenue, I’ll choose topics that get a higher CPM. I also want those videos to get a lot of views because the more views you get, the more money you’ll make.

Select Top Geographies By CPM (Cost per 1000 views)

The AdSense program use a geotargeting to serve ads on your videos. The ads are specific to a user’s region and language based upon their IP address. This means the ad served to a person in Australia will differ from the ad served to a person in the USA.

As you can see from my graphic the top geographies by CPM, including the United States, Australia, Canada, United Kingdom, and Netherlands.

Let me ask you a question….
What’s the highest CPM you’ve ever got from a video on your channel?
Post your answer in the comments below. I’d love to read them and I’m sure others would too.

If you want to generate more ad revenue, create videos on topics that target the viewers of those countries. Keep in mind that AdSense will target ads and the appropriate language of your content. As you can see from the graphic, the countries that speak English have the highest CPM.

Choose The Most Popular Ad Types

Ad types also determine how much money your channel generates.

According to my channel, skippable video ads get served the most. These are the ads that typically appear when you first start playing the video. You can skip the video in the first five seconds, or if you skip it in the first 30 seconds, the advertiser doesn’t pay for the ad.

Here are all the types of ads that you can display on your videos. You have display ads, overlay ads, sponsored cards, skippable video ads, and non-skippable video ads.

You can maximize your earning potential by turning on all the ad formats, but just keep in mind you don’t want to turn off your viewers by having too many ads on your videos.

Make Longer Videos

YouTube recently reduced the length of a mid-roll ad from 10 minutes down to eight minutes. This means if you create an eight minute video, you can put multiple ad breaks in the video. All you have to do is click on manage mid-roll ads.

You can have YouTube to place the ads automatically throughout your video, or you can do it manually. I highly recommend placing the ad breaks manually instead of placing them automatically. Typically, I’ll put them at the end of a sentence, or when I change topics.

If you have a live stream video that’s typically 30, 40, or 60 minutes long, you can add more than a few ad breaks in that video. Just make sure that you don’t overdo it, so there’s not too many interruptions for your viewers.

Increase Click Through Rate and Audience Retention

YouTube says that “you can increase the chance of YouTube suggesting your content by increasing your click-through rate and your watch time.”

If you want to increase your click-through rate, you have to design a clickable thumbnail that stands out from the competitors thumbnails.

If only a few people click on your thumbnail, you’re going to get a lower click-through rate. This will send a message to YouTube that not many people are interested in your content, so they won’t serve your video to more people’s watch pages.

One of the best ways to improve your click-through rate is to split test different thumbnails. I’ve discovered that making one small tweak to a thumbnail can improve its clicks right over another thumbnail. For instance, you might change the color, the text, or have no text at all, but split testing two different thumbnails, you can quickly determine which thumbnail gets the highest click through rate and gets more views and subscribers.

A secret weapon for split testing thumbnail is the legend option in TubeBuddy.

Click here to get TubeBuddy. Use promo code hermansbuddy to get 20% off any paid option.

As I mentioned earlier, you can increase the chance of YouTube suggesting your content if you increase your watch time.

Okay. B ut how do you do that?
Click here to watch my video on what is a good audience retention on YouTube.

When more viewers click on your thumbnail and watch your video all the way through, you’ll generate more revenue from your YouTube channel. This is because you’re attracting a larger audience and keeping them engaged on your videos.

Research Topics With High Cost Per Click (CPC)

Not all keyword phrases are created equal. As I showed you previously, this topic gets a CPM over $165. This topic only gets a CPM over $5. I discovered that How To tutorials generally have a lower CPM than business tutorials. That’s why topics such as how to promote a product on ClickBank gets a higher CPM than how to make a playlist.

One of the best tools for seeing the cost per click of a keyword phrase that you’re researching is Keywords Everywhere.

If I enter the keyword phrase “how to promote ClickBank” in YouTube search, I get all these suggestions. The highest cost per click is this keyword phrase how to promote ClickBank products without a website with free traffic, $8.63. The lowest cost per click is this keyword phrase how to promote ClickBank products on Pinterest, which has zero cost per click.

As you can see, the keyword phrases that you use oin the titles of the videos will determine how much ad revenue you’re going to generate for that video.

Another tool you can use Ubersuggest. If I entered the keyword phrase how to promote ClickBank products, you can see the cost per click ranges from $9.82 down to $0. If want to generate more revenue from a YouTube video, I choose a topic “how to promote ClickBank products” over the topic “how to promote ClickBank products on Facebook ads“.

Just keep in mind the amount of views you get will determine how much money you make from that video. Obviously, you’re going to make more money from a video that’s getting 50,000 views every 28 days than from a video that’s getting 2,000 views every 28 days even if it has a higher CPM.

Therefore, a high click-through rate and a high watch time is going to make a big difference on the amount of revenue you generate from your channel.

Factors That Affect Ad Serving

Google doesn’t guarantee they’ll always display relevant ads on the YouTube videos. For example, they may not serve ads for a specific search query. Alternatively, if you swear on your videos, that might prevent ads from being displayed on your videos because they’re not family safe. No ads means your video won’t generate any revenue.

Enable Personalized Ads

Make sure you allow personalized ads to be displayed on your videos. Go into your channel settings, select Channel, Advanced Settings, then make sure the box that says Disable Interest-based Ads is unchecked.

If you check the box, it says turning off interest-based advertising may result in fewer ads being eligible to show in your channel and potentially less ad revenue. Other factors, as mentioned earlier, include ad types, geography, language, number of ads appearing in your videos and a view like clicking and watching your videos.

How can I make money on YouTube when you’re not a member of the YouTube Partner program?

No worries. Just watch this video on how to make money on YouTube without 4,000 watch hours and 1,000 subscribers.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel

New YouTube Monetization Rules 2021 (Small Channels Not Getting Paid For Non-Monetized Videos)

Below are the new “right to monetize” rules, that were added to YouTube’s Terms Of Service Nov 18, 2020. I’m going to explain how it affects you and what you can do about it.

You grant YouTube the right to monetize your content. This includes displaying ads on or within your content, or charging users a fee for access. This agreement doesn’t entitle you to any payments.

Any payments you receive will be treated as royalties, such as payments under the YouTube Partner Program, channel memberships, and Super Chat. Google will withhold taxes for such payments.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

YouTube will begin slowly rolling out ads to a limited number of channels that are not in the YouTube Partner Program. This means you may begin seeing some ads displayed on YouTube videos even if you’re not in the YouTube Partner Program. You also won’t receive a share of the ad revenue that’s generated from these ads.

Here’s my take on this new rule….

YouTube is a free social media platform that allows you to spread your message to thousands or even millions of people across the globe from the comfort of your own home.

They also provide a free hosting service for all the videos on your channel as well as free analytics so you can track the performance of every single video.

Another huge benefit is that YouTube content is evergreen. It’s working for you 24 hours a day, seven days a week, year after year. For example, I have videos on my channel that I created years ago that are still generating traffic, leads, and sales on autopilot.

YouTube updated their terms of service so that any payments from YouTube to US creators are now called royalties. Some creators may be required to submit tax information or AdSense for the sake of withholding taxes under US law. YouTube says that US creators will be generally unaffected by this withholding taxes as long as they provide valid documentation.

Keep in mind that YouTube has been splitting ad revenue with creators for many years. Google keeps 45% of YouTube advertising and you get the remaining 55%. That’s a pretty good deal.

How you quickly monetize my YouTube channel so you can claim some of that ad revenue?

If you want to get paid by YouTube, you have to become a member of the YouTube Partner Program, which requires 4,000 watch hours and 1,000 subscribers in the past 12 months.

Click here to watch my video on how to get 4,000 hours watch time on YouTube channel quickly.

Here are a couple of ways that have been very effective for me for quickly gaining watch hours and subscribers.

  1. Go live.
    For example, if you go live for one hour on your channel and you have 10 people that stay for the hour, you get 10 watch hours on your channel. If you go live every week, you’ll soon accumulate those necessary 4,000 watch hours.
  2. Increase upload frequency.
    If you’re currently uploading once a week, try uploading two times a week. The more videos you upload, the faster you’ll meet the threshold of 4,000 watch hours and 1,000 subscribers. If you combine the watch hours and subscribers you get from regular videos with your live stream videos, you’ll get there faster.

    Click here to discover the other methods for quickly getting 4,000 watch hours on YouTube.

    How can I block or turn off ads on YouTube videos?

    The best solution for blocking ads on YouTube videos is to subscribe to YouTube Premium. You can get a one-month free trial to try it out and if you like it, you’ll just pay $11.99 per month. If you’re a student, you only pay $6.99 per month. If you’re a family of up to five members, you only pay $17.99 a month.

    How can I block those recurring annoying ads if I don’t want to pay for YouTube Premium?

    You can use the ‘Blocking controls’ on your Google AdSense account. You can block ads from individual advertisers, block sensitive categories, and even block general categories.

    Watch this video to discover how to block specific ads on YouTube.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

How To Monetize YouTube Videos Without 4000 hours and 1000 Subscribers (Make More Money)

How can a small creator that’s not in the YouTube Partner Program make money from YouTube?

Perhaps you want to get a new camera, upgrade your microphone or get a new gadget to hold your mic.

In the video below, you’ll discover seven ways to monetize YouTube videos without 4,000 watch hours and 1,000 subscribers.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

Here’s another reason to make money from YouTube
without being a member of the YouTube Partner Program.

Recently, YouTube updated their terms of service to include the Right to Monetize rule. It says that you grant YouTube the right to monetize your content, but doesn’t entitle you to accept any payments, even if they place ads on non-monetized videos. This means if YouTube places ads on your YouTube videos, and you’re not a member of the YouTube Partner Program, you still won’t get paid.

Wow, that really sucks!

That’s a strong reason to find alternative ways to make money from YouTube besides AdSense ads.

Another reason is that you can make much more money from these 7 ways than from AdSense ads revenue.

Top 7 Ways To Make Money On YouTube without AdSense ads.

  1. Build an email list.
    I made this the number one method because it generates the most income from a YouTube channel. The beauty about building your email list is that you own and control a list. If something should happen to your YouTube channel, like you get three strikes and your channel’s terminated, you lose everything that’s on your channel. Instead, if you build an email list off YouTube, you will be able to own the list and still be in touch with those people.

    Another benefit of building an email list is that you can promote affiliate products or your own products and services.

    Instead of recommending one product, you can recommend multiple products depending on the interests of your subscribers.

    Here’s how it works…
    Typically, I’ll create a landing page that offers a free lead magnet or a free gift in exchange for contact information. A free gift can be a free report, free e-book, cheat sheet, or even video course. After a person submits their contact information, they’ll be on your email list. You can then follow up with the person by sending them a series of emails that offers more valuable information.

    If you have an autoresponder like AWeber, you can set up these emails to go out automatically. You don’t even have to be at your computer.
  2. Affiliate programs.
    The benefit of promoting an affiliate program is that you don’t have to create the product or the marketing materials. All you have to do is sign up to get the affiliate link, and then promote the link to get a 50% or 60% commission.

    The best affiliate programs are the ones that generate recurring commissions such as TubeBuddy. For those that are not familiar TubeBuddy, it’s my secret weapon for finding the best keywords that can easily rank in the YouTube search engine.

    Get 20% OFF TUBEBUDDY WITH PROMO CODE HERMANSBUDDY

    Another great affiliate program to sign up for is the Amazon Associates Program. You can virtually promote any product in your niche using the Amazon Associates Program.

    All you have to do is sign up for the Amazon Associates Program, then find an Amazon affiliate link that you can place in the description below your video.

    When someone purchases a product from your link, you get a small commission. Even if they purchase another product from Amazon within 24 hours, you will receive a commission from them purchasing a product.

    Here’s a hot tip….
    If you can’t find an affiliate program to promote related to your niche, just enter the keyword plus affiliate program in Google and you’ll find plenty of affiliate programs. Later on, I’ll share a hot tip about making more money from YouTube when promoting your own products or affiliate products.
  3. Sponsorships, and brand deals.
    A sponsored video is where a company pays you to promote their product in your video. You can review the product or demonstrate the product, or do both.

    The reason that they want to pay you for a sponsored video is that they want to get in front of your audience. It’s a great way to make an extra $500 to $1,000 per month from your channel.

    Click Here watch my video on how to get sponsors for YouTube videos.

    I highly recommend creating a one-page media kit for your channel before approaching a brand about sponsoring a video. You look more professional and it’ll be easier to negotiate a price with the company.
  4. Patreon.
    This is where you can charge a monthly membership fee in exchange for exclusive content from your channel. It helps you to build a predictable revenue stream that doesn’t rely on ads or algorithms.
video creators

Here are some examples of video creators that are
generating a monthly income from Patreon

Patreon gets 5% of the earnings plus payment processing and you get the rest. Wow, that’s a pretty good deal.

5. Merchandise.
You’ve probably seen the merchandise shelf that appears under the videos on creators channels. Unfortunately, you need to be a member of the YouTube Partner Program and have at least 10,000 subscribers on your channel.

A way around that is to set up a store and then link to that store in the description of your video. You could simply create a web page that displays all the products that you use to manage your YouTube channel, then place the link in the description below your video.

6. Sell your own products and courses.
If you’re an expert in your niche, then you probably know more than most people about the topics you cover on your YouTube channel.

If you sell your own product or course then you get 100% commission instead of the 50% commission you might only get with filler products.

For example, here’s the landing page for my YouTube marketing blueprint. The product is a 200-page e-book that shows you step by step on how to start and grow your YouTube channel.

I also have a Tube Traffic monthly membership course that teaches you how to master YouTube.

The beauty about creating your own products and courses is that you can tailor them to suit the interests of your viewers. The more products that you create, the more money you’ll make.

7. Coaching and Consulting.
I’ve discovered that some people who purchase your products prefer one-on-one help, such as a one-on-one coaching call. This is a great way to offer personal help to your best clients.

For example, I offer a one-hour coaching call for people who are struggling to grow their channels.

I can quickly identify the exact areas you need to improve to grow your channel. Click here if you want to book a coaching session with me.

“Herman, how do you promote your products on the YouTube channel?”

You can promote your website in the description below your video, just make sure it’s on the first three lines below your video so it’ll be visible while people are watching the video. Also, make sure that you use the full website address.

If it’s a sponsored video, make sure you check the box that says paid product placement.

You can also promote your product on the comments by pinning it to the top of your comments. When someone posts a comment, they’ll see your comment that’s pinned to the top of the comments.

You can also add your website to your channel banner. All you have to do is click on the customization link in YouTube Studio, then click on basic info. Under links, click add link then enter your title and URL of your website. After you’ve done that, click publish and your clickable link will show up on the channel banner.

Just keep in mind that if you want to link to the website that you own and the card or end screen of your video, you have to associate your website with a YouTube channel.

In order to do that, you have to become a member of the YouTube Partner Program which requires 4,000 watch hours and 1,000 subscribers in the past 12 months.

Click here if you want to know how to get 4,000 watch hours quickly on YouTube.

Here’s a hot tip to grow the revenue from your YouTube channel….
If you bundle several of these methods together, you’ll eventually make enough money from your channel to go full time on YouTube.

“Hey, Herman. Is there any disadvantage in promoting a product in every single video?”

I’m glad you asked because YouTube rewards videos that keeps viewers longer on the YouTube platform. If you always direct viewers off YouTube by sending them to your website, it’ll hurt the audience retention of the YouTube video.

Instead, I recommend keeping viewers on the YouTube platform as long as possible and only sending viewers off YouTube in every third or fourth video.

“Herman, how can I quickly get into the YouTube Partner Program?”

Watch this video to easily get 4,000 watch hours on YouTube. You’ll discover 10 ways to quickly and easily meet the requirements of the YouTube Partner Program.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

How To Add Links To Your YouTube Videos (SO YOU WON’T GET A STRIKE)

Recently, I received a community guidelines strike for having a link error in my video description. That really sucked because when you get a community guidelines strike, you can’t upload, post, or go live for one whole week.

It came as quite a surprise because in the 14 years I’ve been on YouTube, I’ve never received a community guidelines strike for a link error in the description.

In the video below, you’ll discover how to correctly add links to your video content, the types of links you can add, and how to block spam links in your YouTube comments.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.


Here are the types of links that you can add to your YouTube videos

  • Subscribe watermark
    This appears at the bottom right of all the videos on your YouTube channel. When somebody clicks on the subscribe watermark, they immediately can subscribe to your channel.

    To add a watermark, click Customization in YouTube Studio, then click Branding. Click Upload to select an image from your computer. You can place it at the end of your video, at custom start time, or display it on your entire video. After you’ve made your selection, just click Publish.

    Click here to learn how to create a subscribe button
  • Custom subscribe link.
    You can add this custom subscribe link to your social media sites, website, blog, or even in your video description. Then when people click on it, they’ll be able to subscribe to your channel. All you have to do is add this code to the end of your YouTube channel URL.

    Click here to learn how to make a subscribe link
  • Channel banner links.
    Did you know that you can add up to 5 links on your YouTube channel banner? So when people go to visit your channel homepage, they can immediately subscribe to your channel, or check out your social media links or website.

    To add the links, click on Customization in YouTube Studio, then click on Basic info, then click Add Link. Keep in mind, you can only add 5 links to your YouTube channel banner.
  • Affiliate and website links in your description.
    When you place a website link in your video description, make sure it’s a full URL, otherwise, it won’t be clickable. If the link is a paid product placement like a sponsorship deal or a brand deal, make sure you check the box that it’s a paid product placement.

    Before you add an affiliate link in your video description, make sure you don’t get any errors on that website. I made a mistake with my WordPress website of not updating the plugs and themes, and therefore, I got a website error. Ultimately, it was picked up by YouTube, and as a result, I received a strike on my YouTube channel.

    It was only when I fixed the website and submitted an appeal to remove the community guidelines strike that the strike was removed by YouTube. Fortunately, it only took a few minutes for the strike to be removed.

    Here are some rules about links in your YouTube content.

    * Links that send users to websites that violate the community guidelines are not allowed on YouTube. For example, the link that I used in my video description showed a site error when somebody clicked on it. As a result, I received a community guidelines strike.

    Here are some other things to avoid when putting links in your YouTube videos.

    * Avoid links to pornography sites. Avoid links to apps or websites that install malware. Avoid websites or apps phishing for login credentials or information. Avoid websites or apps that give unauthorized access to audio content, video games, or software.

    * Avoid websites that seek to raise funds or recruit for terrorist organizations.

    * Avoid sites containing child sexual abuse imagery.

    * Avoid sites in YouTube’s regulated goods guidelines.
    Just keep in mind that affiliate content doesn’t violate YouTube’s terms of use. However, if you massively post affiliate content in dedicated accounts, it will violate YouTube’s community guidelines regarding spam.

    I suggest you read YouTube’s policies on spam, deceptive practices, and scams. An example of a video link that might result in getting a strike is a phishing site that steals people’s credentials. For example, I might steal a user’s banking login and passwords.

    What happens if you get a community guidelines strike?

    You’ll receive an email about the strike and it’ll also appear in your YouTube dashboard. YouTube will also remove the content. If you’ve already received the warning on your channel, then you receive a strike.

    As a result, you won’t be able to post, upload, or go live for one week on YouTube. Just keep in mind that deleting the content won’t remove the strike. The strike will remain on your channel for 90 days before it’s removed.

    If you successfully appeal a strike, which I did, then YouTube will remove the strike and you can upload a video, go live, and post content.

    Just keep in mind if you get three strikes, your channel will be terminated. I just wish that YouTube had notified me to crack the website instead of giving me a strike. It would have saved a lot of stress.

    Let me know in the comments below if you ever received a community guidelines strike on your channel and if you successfully got it removed.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

YouTube Stories vs Shorts (PROS, CONS & USES)

YouTube Stories expire after 7 days.
YouTube Shorts remain forever.
YouTube Stories is not searchable.
YouTube Shorts is searchable.
YouTube Stories don’t appear on viewers’ computers.
YouTube Shorts appears with regular videos.

How am I going to decide what videos to make?

Watch the video below to discover the pros and cons of YouTube Stories versus YouTube Shorts, so you can decide for yourself what kind of vertical video you should create.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

How Do YouTube Shorts and Stories Work?
Here’s how YouTube Shorts works if you have the feature on your phone.
– Tap the plus sign.
– Tap Create a Short.
– You also have the option to upload a video from your camera roll or go live.
– In this case, just tap the plus sign on the bottom of the phone screen..Create a Short.
– Start recording your 15-second video.
– Hit the button again to stop recording.
– Add some music to your video.
– Tap Done when you’re finished.

Here’s how to create a story from the YouTube app on your phone.
– Tap the YouTube app.
– Tap the plus icon.
– Tap Story.
– I can record myself by just tapping the button, or I can select a video from my camera roll. In this case, I’ve already recorded a video, so I’m just going to select the video from my camera roll.
– Tap the icon.
– Tap on the video.
– On the right I’ve got filters, text, I can draw something, add stickers, adjust the volume, and trim.
– For instance, if I add stickers, then I can select videos, like recent or uploads. I can add emojis, et cetera.
– After finishing, just tap Next, and then I can post my story.

Where Do Stories Videos Appear On Your Phone?

You can watch a story on the YouTube mobile app, either from your subscriptions feed, from your homepage, or on some watch pages.

  • When a creator has shared a story, you’ll see a colorful ring around their profile picture.
  • Just tap the profile picture to watch the video.
  • If you want to skip to the previous or next video in the story, just tap to the right or the left of the video player.
  • If you want to pause the video, just hold down on the screen. I
  • f you want to subscribe to a channel while watching a creator’s story, just hit the Subscribe button within the video.
  • You can also dismiss the video by just tapping the X.
  • If you want to make a comment, just tap the comment entry box. You’ll be able to view other comments as well.

Click here if you want to learn more about YouTube Stories

Where Do The Shorts Videos Appear?

  • You can find Shorts videos by browsing the Shorts shelf on the YouTube homepage from the YouTube app. It’s currently in beta, so not everybody has this feature.
  • It’s currently being rolled out to India, but will be rolled out to others in the coming weeks. YouTube Shorts also appears amongst your regular videos. When you publish a Shorts video, it can be searchable on YouTube search
  • You can also find Shorts by selecting the What to Watch Next module. This appears to viewers that have subscribed to your channel.

    Keep in mind, this section is dynamic because YouTube shows content that subscribers have not seen. For example, if a viewer has recently watched a video from your channel, then YouTube will show a recent upload from your channel.
  • You can also find Shorts videos by checking your subscription’s feeds. If you want a better chance of your video appearing on the Shorts shelf on the YouTube app, then YouTube recommends adding a “shorts” hashtag in the title. This is mostly recommended if used in the Shorts camera, but recently I found out that you don’t necessarily have to add the hashtag when using the Shorts camera.
  • If you’re uploading a Shorts video from somewhere else, such as a desktop, then include the hashtag “shorts” in the title or the description.
  • Since Shorts videos appear with regular videos, you can comment and subscribe to the video from the YouTube app or from your computer.

Click here to learn more about YouTube Shorts

How Long Can The Video Be?

  • Stories have a length of 15 seconds, and Shorts videos also have a length of 15 seconds if you’re using the feature on the YouTube app. If you’re not creating Shorts videos using the Shorts feature on the YouTube app, then you can create videos that are less than 60 seconds.
  • You can create a vertical 60-second video by uploading it from your computer or from the YouTube app even if you don’t have the Shorts feature on the app.

How Long Do Comments Last?

  • Comments on stories will expire with the story after 7 days. However, you can still view the comments in your YouTube Studio for 30 days.
  • Comments on Shorts currently last forever because they’re uploaded to the same place as your regular videos.
  • Since Shorts videos appear with regular videos, you can comment and subscribe to the video from the YouTube app or from your computer.

What Are The Eligibility Requirements?

  • YouTube Stories currently requires 10,000 subscribers, but these requirements may come down in the future.
  • The beauty about YouTube Shorts is that there’s no minimum requirements. You can get started right away even if you have zero subscribers. Some creators like MrBeast, for instance, have made a dedicated channel just for YouTube Shorts.

    Let me ask you a question….
    Are you currently creating YouTube Shorts or YouTube Stories on your YouTube channel? Post your answer in the comments below. I’d love to read them and I’m sure others would too.

How Do You Track Video Performance?

  • If you open up the YouTube app, you’ll see the total number of views and subscribers you received in the last 14 days from your stories.
  • For YouTube Stories, you can check the number of views, likes, and comments you got on your stories at the bottom of the video player. If you click on More at the bottom of the video player, you’ll be able to delete the story.
  • Keep in mind that public viewers won’t be able to see the comments, likes, and views on your own story.

How To Track The Performance Of YouTube Shorts?

To track the performance of YouTube Shorts, you can just look on YouTube Studio under Analytics. I discovered that the main traffic source for YouTube Shorts is under direct or unknown.

Here’s an update from YouTube, where you’d able to view traffic sources for YouTube Shorts.

Speaker From YouTube
In the next couple of weeks within YouTube Analytics, you’ll be able to see the views coming from Shorts under traffic source types that’s under the Reach tab. Now, it’s really important to note that those views seen from the homepage are going to come up under browse home, and all other views from Shorts are going to come under Shorts traffic.

What Are Some Good Uses For Stories and Shorts Videos?

  • Shorts appeal to mobile users because you can easily create a Shorts video on your mobile phone.
  • You will also be able to see Shorts videos from other channels on the Shorts shelf on your YouTube mobile app. These vertical 15-second to 60-second videos should be standalone content.
  • When you create a title for your Shorts video, make sure it’s searchable so it can be found on the YouTube search engine.
  • You could create a teaser video for your main video, just tell people to click the link in the description to your main video.
  • You could share a series of tips.
  • You can make an entertaining video.
  • You can answer questions that viewers have asked in your comments.
  • Stories are great for sharing tips, asking questions, and showing what’s going on behind the scenes.

Pros and Cons of YouTube Shorts and Stories

  • Shorts videos are great because you can create them quickly and they appear on the Shorts shelf on the YouTube app.
  • You can also add them to your channel homepage.
  • They’re searchable, which means, if you have an optimized title, they’ll appear in the YouTube search results.
  • Plus, you can get great analytics from the YouTube Studio.
  • If you have access to the Shorts camera, you can use the editing tools to do things like string multiple video clips together, use speed controls and timers, and add music to your video clips.
  • The cons are that the Shorts feature on the YouTube app hasn’t been rolled out to other countries, besides India, yet.
  • Also, there’s no way to currently monetize the YouTube Shorts videos. Shorts videos may also affect the audience retention of your long-form videos.
  • The pros for YouTube Stories is that they’re easy to create. You just take out your phone and start shooting the video.
  • It’s a great way to interact with your community.
  • The cons are, you currently need 10,000 subscribers, and you also can’t monetize these videos.

Do you want to learn more about YouTube Shorts or YouTube Stories?

If that’s a yes, watch this video tutorial on YouTube Shorts and watch this video tutorial on YouTube Stories.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

How To FEATURE A VIDEO On Your YouTube Channel Homepage For Returning Subscribers & Non Subscribers

This featured channel trailer video only appears to non-subscribers when they visit your YouTube channel homepage. If I click the subscribe button, then refresh the page, a new featured video appears to returning subscribers. These are viewers that have already subscribed to my channel.

Watch the video below to discover how to add a featured video to your YouTube channel homepage for returning subscribers and feature a channel trailer video for people who haven’t subscribed.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

I found that if you feature a video on your channel homepage, you’ll get more views on that video. I

In the last 28 days, this video received 1,765 views.

“Wow, Herman, how do you do that?”

  • Make sure you’re logged in to your YouTube channel,
  • click your profile icon,
  • click YouTube Studio,
  • click Customization.
  • Under Layout, you have channel trailer for people who haven’t subscribed,
  • you have featured video for returning subscribers,
  • you also have ‘Featured sections’ where you can show a playlist on your channel homepage.

I’ve already shown you the featured video for my non-subscribers.

  • Click the three dots that says Options,
  • click ‘Change video’.
  • You can select a video from your channel or you can select any video that’s on YouTube.
  • I’m going to select this video. Now I have a new video, YouTube Email Notifications Not Working – How To Fix,
  • click Publish.
  • Let’s check my YouTube channel homepage. I’m going to log in to a different account,
  • Click ‘Switch account’. Now you can see I’ve got a new video that displays to returning subscribers.

If you want to attract more subscribers to your YouTube channel don’t just use a channel trailer that gets very few subscribers. Instead, choose a video from your YouTube channel that you know is attracting a lot of subscriber.

Here’s how to find that video.

  • Click Analytics,
  • click See More.
  • Now you can see which videos attracted the most subscribers in the last 28 days. You can change this to the Last 7 days, 90 days, 365 days, or Lifetime.
  • I recommend choosing Last 90 days. As you can see, these videos attracted the most subscribers in the last 90 days.

This video attracted almost 500 new subscribers in the last 90 days, so that’s why I’ve chosen this video.

Here’s how to add your channel trailer to your channel homepage.

  • Make sure you’re logged in to your YouTube channel,
  • click your profile icon,
  • click YouTube Studio,
  • click Customization. I’ve already chosen the video that attracts most subscribers to my channel.
  • If you want to change this, just click the three dots that says Options.
  • I can remove the video or change the video. I
  • ‘m going to click Change.
  • I can select from any of these videos that are displayed on this page.
  • I can also enter a keyword to find specific videos on my channel.
  • For this example, I’m going to enter ‘slideshow’. I’ve got three videos here that continually attract views and subscribers. T
  • his third one, How To Make a Slideshow, currently has 48,600 views, so I click on that. Now, I’ve added that video as a channel trailer to my homepage.
  • Click Publish.
  • Let’s check my channel homepage by logging in to a different account.
  • I click my drop-down, click ‘Switch account’.
  • Now you can see I’ve got a different channel trailer than my original one.

How can I customize the rest of my channel so I can get more views and subscribers?”

Watch this video to learn how to easily customize your YouTube channel and get more views and subscribers

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

YouTube Subscriber Count…Down | Why Am I Losing Subscribers?

I lost 160 subscribers this month compared to last month.

What’s going on?

Watch the video below to discover why your subscriber count dropped, how to compare last month’s subscription status with this month’s subscription status, how subscribers work, how to view your most recent subscriber count, and how to fix the problems associated with subscribers not receiving notifications.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

Let me ask you a question…
Have you ever experienced your subscriber count dropping or changing?Post your answer in the comments below. I’d love to read them and I’m sure others would too.

Here are some reasons why a subscriber count may be dropping.

  1. It’s normal to see fluctuations in your subscriber count from month to month.
    Viewers will subscribe and unsubscribe depending on the content that you produce. If it’s content that they love to watch and it resonates with them, they’ll probably subscribe. If you suddenly upload content that’s vastly different to the previous content, you might lose subscribers.
  2. YouTube removes spam subscribers.
    Sometimes you’ll see a noticeable decrease in your subscriber count as YouTube removes spam subscriptions. YouTube regularly verifies the legitimacy of accounts and actions on your channel. Spam subscribers tend to hide their behavior and subscribe to a variety of channels.
  3. YouTube removes closed accounts from your channel.
    Affected accounts can either be closed by the user or terminated by YouTube because they violated YouTube’s policies like sub for sub. When someone closes their Google account, they don’t exist anymore on YouTube. This means I don’t count toward your subscriber count. The same applies to spam accounts. They don’t contribute towards your subscriber count on your channel.

    Another factor is the pandemic.
    At the beginning of the pandemic, I got a ton more subscribers than I usually get because many people were working from home. Now that many people have returned to work, I get much less subscribers than at the beginning of the pandemic.

Here’s how to compare the number of subscribers you gained last month compared to this month.

Click your profile icon, click “YouTube Studio”, click “analytics”, click “advanced mode”, click “subscription status”, click “compare to”, select “period over period”. On the left here, it says the “last 28 days” from September 1st to September 28th.

In custom, I’ve got August 4th to 31st, so I’m going to change that. Click “custom”, August 1st to August 28th. Click “apply”. Number of people not subscribed, 289,079 compared to August, 285,798. The number of people that subscribed in September, 5,998. Number of people that subscribed in August, 6,138. Let’s check the calculator. 6,138-5,998 equals– My monthly subscriber rate is down 140 subscribers compared to the month before.

What’s going on?

When you subscribe to a channel, you’ll see new videos in your subscription’s feed. They’ll also appear on your home screen at youtube.com or on the YouTube app along with recommendations for channels and videos that you’re interested in. When a viewer first joins YouTube, their subscription status is set to private by default.

Keep in mind that email notifications for new video uploads, live streams, and premieres went away August 13th, 2020. YouTube decided to do away with email notifications because not many people were opening their emails. The good thing is you’ll still be notified on mobile via the YouTube app and on your desktop computer via the Chrome browser if you have notifications turned on.

If you go to YouTube “dashboard” and look under “channel analytics”, you see your current subscribers for your channel, the number of subscribers you’ve gained in the last 28 days. If you scroll down, you’ll see a “recent subscribers” card. If you click “see all”, you’ll see the 100 most recent people that have subscribed to your channel. You’ll see the date they subscribed and the subscriber count. You can also change it from last 90 days to 7, 28, 365, or even lifetime.

Understanding Your Subscriber Count

Your subscriber count reflects how many people are following the content on your YouTube channel. Your audience will only see a shortened version of your subscriber count. The public subscriber count is shortened depending on the number of subscribers of your YouTube channel. Here’s a chart showing your public subscriber counts. For example, if you have less than 1,000 subscribers, then your public subscriber count updates for every one new subscriber

Did you know that YouTube also rounds off the subscriber count to the public?

Here’s a chart to show how your subscriber count will be displayed publicly. For example, if your channel has 1,234 subscribers, then your public subscriber count is 1.23K subscribers. Your next public subscriber count will be 1.24K subscribers. For example, the public subscriber count for my YouTube channel is 74.1K subscribers. If I log into my YouTube dashboard, the subscriber count is a little different, 74,191 subscribers.

How To View Your Live Subscriber Count on YouTube

Social Blade is a great website to see the live subscriber count for your YouTube channel. Just enter your YouTube channel name in the search box then click “live subscriber count“. You’ll also be able to get future subscriber count projections for your channel. Later on, I’ll share three hot tips about how you can attract more subscribers.

How To Fix Problems With Subscribers Not Receiving Notifications

If subscribers are not receiving notifications of your new video uploads, then they won’t be watching your videos and you won’t receive as many views.

Here are some things to check….

  1. Ask viewers to check their settings.
    Almost all notification issues are caused by viewer notification settings. To check your notifications, log to YouTube channel and click on “settings” and then “notifications” or you can go to youtube.com/account_notifications. Enable desktop notifications if you want notifications in your browser from Chrome. Enable all the notifications under “your preferences”.
  2. Notify subscribers when uploading videos.
    When you upload a video, check the box that says “publish to the subscriptions feed and allow notifications to subscribers”. You might also want to check “allow embedding”.

    If your notifications are not working and you want to know how to fix it, Click here to learn more
  3. Check how often you’ve posted in the last 24 hours.
    Viewers receive a maximum of three new video notifications in a 24-hour period.
  4. Avoid publishing videos in bulk.
    If you publish more than three videos in a short period of time, YouTube may temporarily stop sending notifications for 24 hours. Bulk publishing videos may overwhelm the notification systems in YouTube. If you publish multiple videos at a time, try setting them with private first and then publish them at different times.
  5. Keep videos public after publishing.
    It typically takes 10 to 20 minutes for notifications to be sent. If you quickly change your video’s privacy setting to private, then YouTube will stop sending notifications. Viewers get a maximum of three notifications in a 24-hour period. This includes video uploads, premieres, and live streams. You can only send one community post notification in a three-day period.
  6. Viewers have their device notifications turned off.
    Viewers may not be aware they’ve turned off notifications on their device settings. These settings will override the settings on the YouTube app. Also to turn off Chrome notifications in the settings, then will override the YouTube settings for Chrome notifications.

Here are 3 hot tips to attract more subscribers.

  1. Create content that your audience is interested in.
    To do that, create videos on keyword phrases that people are typing into the search engines.
  2. Create an eye-catching thumbnail.
    If your viewers don’t click on your thumbnail, they’re not going to watch your video and if they don’t watch your video, you’re not going to get any new subscribers.
  3. Create an engaging video.
    If you want to get free promotion from YouTube with your videos appear on YouTube search and “suggested videos”, then you have to create a video that’s engaging for your audience. If you get a high click-through rate and a higher watch time, you’ll increase the probability of your video appearing in “suggested videos”.

Have you noticed that sometimes your YouTube notifications are not working? If that’s a yes, watch my next video on Why YouTube Notifications are Not Working and How to Fix It.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.