Did you know it’s easier to rank videos on YouTube
if the keywords are less competitive?
When you gain first page rankings for less competitive keywords, it would be easier to rank for the competitive ones once your channel gains more authority.
What are the benefits for finding low competition keywords?
1. Single keywords are almost impossible to rank for because there’s just too much competition. For example, if you entered ‘dog training’ in the YouTube search bar you get 10,000 results. However, if you enter ‘dog training tips and tricks pit bull’ you’re only competing with 209,000 results and the top video is only three years old.
2. Low competition keywords take less work. If you try to rank for a very competitive phrase it may take months or years to get to the top of the search engines.
3. A video will work for you 24 hours day 7 days a week. This means the work that you put into one video is well worth it because it’s going to work for you years down the road. For example, I have several videos that I created several years ago that are generating traffic, leads and subscribers on a regular basis month after month.
4. As you rank more videos with low competition keywords, your channel will gain more authority which means you can go after more competitive phrases and rank them. Keep in mind even though one video may only get a few hundred searches each month, many of those videos will accumulate hundreds and thousands of views.
Here’s My 7 Step Process To Rank Videos
For Low Competition Keywords.
1. Choose one main niche keyword
For example, if your channel’s about ‘dog training’, then your niche keyword could be ‘dog training’.
2. Enter your main keyword into the Google auto-suggest box.
When you do this you get a list of related keyword phrases. The list of phrases are in descending order so that means the top one gets the most searches and then other ones get less searches. If we go for the top one it might be too competitive, but we’ll look at that later when we reverse engineer our competitors.
3. Copy and paste the suggested keyword phrases
into an excel spreadsheet or into a notepad.
The purpose of this exercise is to identify the best keyword phrase to go after that is not so competitive.
4. Check the search volume.
Use the keyword tools such as a Keyword Planner from Google or an extension such as the Keywords Everywhere extension. These tools will give you some idea of the number of searches per month for those specific keyword phrases.
For example, if I enter the keyword phrase ‘how to train a dog’ and the keywords ‘everywhere extension’ I get 18,100 views. If I enter ‘how to train a dog to attack on command’, I get 320 searches per month. If I enter ‘how to train your dog to attack on command step-by-step’ it doesn’t show any searches in the keyword discovery tool. If I enter it into the YouTube suggest tool, it says that people are searching for that phrase and will check out the competition.
5. Reverse engineer your competition.
Enter your suggested keyword phrase in the YouTube search box. You know that that’s the exact keyword phrase that people are typing in to the YouTube search box and still gets a bunch of results. Look at the top 10 videos that are ranked for that phrase. If none of them have the exact keyword phrase you’re good to go. That means there’s little or no competition for that keyword phrase.
Now, it may not get many searches each month for that keyword phrase, but it will be easier to rank for than a very competitive phrase. As you rank more videos with low competition keywords, your channel will gain more authority and it will be easier to rank for more competitive phrases.
6. Create a video that keeps viewers engaged.
YouTube rewards videos with high rankings if you keep the viewers engaged for a longer period of time.
For example, if you create a 10 minute video and the viewers keep watching for five-minutes that means you get a 50% view rate. This video will rank higher than a two-minute video where people drop-off after 30 seconds. The key is to keep viewers watching throughout your video.
How do you do this?
Immediately start your video by telling people what kind of content they should expect. For example, I started this video by saying, “In this video, we’re going to discuss how to find low competition keywords from YouTube.”
Next, you want to follow by outlining some benefit for your viewer. For example, in this video I asked a question, “Do you know it’s easier to rank videos on YouTube if the keywords are less competitive?”
After you’ve given your introduction, restate what your video is all about but don’t say it in the same way as you did before. For example, in this video I said, “Stay tuned for the seven steps for finding keywords on YouTube that could search traffic but don’t have many competitors.”
After you’ve provided the meat of your content follow up with a call-to-action. You could do this with an in-screen or a card. When you ask people to subscribe at the beginning or end of your video it gives them a reason to subscribe. For example, in this video I tell people to subscribe if they want to grow their audience on YouTube and generate traffic, leads and sales on autopilot.
7. Track performance.
Did you know that you can use YouTube analytics to track the performance of your videos on YouTube? If you go to YouTube analytics and go to your attention tab, you’ll see how long people are staying on your video. If they’re dropping off at the beginning you know that you have work to do to improve the engagement rate on your videos.
One way to do this is to add a card at the point where they drop-off. This will encourage them to interact with your video and look at the average view duration of your video. This is the estimated average minutes watched per view for that video. If your average view duration is 50% then your video is doing well.
Here’s a bonus tip
Repeat the seven step process for your other main niche keywords.
This will help build channel authority so it will be easier to rank for more competitive keywords. Keep this important thing in mind, as you create more videos with low competition keywords, more videos will be suggested from your video watch page. When somebody watches your video, a list of suggested videos from your channel will appear on the right side of the watch page.
Let me ask you a question….
What tools do you use to help with keyword research on YouTube?
Post your answers on the comments below. I’d love to read them.
If you want to learn how generate traffic, leads and sales on autopilot become a member of my YouTube Marketing Course at TubeVideoBootCamp.com