5 Ways To Get More Subscribers From Your YouTube Channel Homepage

Did you know that more people subscribe from your
channel homepage than from your videos?

So, how do you convert more of those viewers into subscribers?

In the video below, I discuss the different ways that you can optimize your channel homepage so you can convert more viewers into subscribers.

Click Here To Subscribe To My YouTube Channel

Why are subscribers so crucial to the success of your YouTube channel?

Subscribers tend to spend more time watching your videos than non-subscribers because they’re more interested in viewing your content, and watch time is one of the main ranking factors for YouTube videos.

Subscribers also help with view velocity in the first 24 and 48 hours because they drive the initial views for your videos. They’re the ones that get notified by YouTube when you uploaded a new video. So if they have notifications turned on, they’ll be alerted when new videos are published.

Let’s look at the 5 ways you can optimize your channel
homepage to convert more viewers into subscribers.

1. Visit YouTube Analytics.
subscribers

You’ll notice on the graph that the channel/other line is longer than videos. This means that more people have subscribed to your channel homepage in the last 30 days than from your videos.

2. Place yourself in the mind of your viewer
Ask yourself these questions;
Is the content relevant to me?
Will I learn something I don’t already know?
Does the channel or the videos on the channel contain lots of value that I want to subscribe?

If viewers don’t find the content on your channel valuable, why should they subscribe?

3. Channel banner.
Your channel banner is what catches the eye when people first visit your channel homepage. If viewers can’t understand what your channel is about within the first 5 or 10 seconds of viewing your channel banner, they’ll probably leave. If you have a great channel banner that clearly defines what your channel is all about, then your viewers are going to want to explore further.

It’s similar to having a great title for your blog post. If the title captures the interest of your visitor, they’ll want to read the whole article. You can also add relevant links to your channel banner. I highly recommend including a subscribe link to make it easier for viewers to subscribe.

4. Channel trailer
This is an intro video of 30-60 seconds that summarizes the content of your channel.

What should you include in your channel trailer?

  • Start off with a hook that captures the attention of your viewers. It can be as simple asking a question about the biggest problem your visitors may have. For example, on my channel, you could ask, “Are you struggling to grow your YouTube channel and want to get more views and subscribers?” After you’ve hooked your viewers in the first few seconds, then explain what your channel is all about.
  • You might also want to mention your posting schedule, like which days
    are you going to upload new videos to your channel.
  • Invite people to subscribe at the end of your video and tell
    them why they should subscribe.
  • Avoid placing an end screen at the end of your channel trailer
    because an automatic subscribe button will pop up.

Keep in mind that once people have subscribed to your channel, they’re not going to see your channel trailer. Therefore, you might want to include a featured video or playlist for returning subscribers. If you don’t add a featured video or playlist, then your default content will appear.

5. Organize sections into playlists.
When people visit your channel homepage, you want to give them a clearly defined path to watch more of your video content. Therefore, you want to organize your channel homepage into sections that include playlists that people wish to watch.

Place your most important playlist at the top, followed by other playlists that provide content that your viewers wish to watch. Tie the entire audience so you can put so you can put yourself in the same shoes as your viewers as they’re watching the content on your channel homepage.

Make sure you also include a description of your playlist because that description will appear above your videos on the channel homepage. Your playlist description will help motivate people to check out the videos in the playlist.

Another tip is to make sure that your thumbnails are congruent. If your thumbnails are a mixture of all kinds of different colors and graphics, it may be hard on the eyes and therefore, cause your viewers to leave your channel. Therefore, try to have similar graphics in your thumbnails so it’s obvious that these thumbnails belong to your channel. This will also help your viewers to recognize your videos when they’re listed in the search engines.

Here are some important things to keep in mind.

  • If you have some old videos in your playlist that contain outdated content, replace them with newer content.
  • If you find that not many people are subscribing to your channel or you’re not getting many views, then ask your audience for content ideas. You also take the questions that people ask in the comments then create a video that answers their question.
  • Treat each subscriber as a real human being that has aspirations, goals, values, and emotions.

Now you know five ways to convert viewers into subscribers
by optimizing your YouTube channel homepage.

Let me ask you an important question;
What do you struggle with the most when it comes to your YouTube channel?
Post your answer in the comments below. I’d love to read them.

If you want to learn how to grow your audience on YouTube and
generate views and subscribers on autopilot check out my
YouTube Markting Course at: TubeVideoBootCamp.com

How To Increase Audience Retention On YouTube – Top 10 Ways

Do you want to boost your rankings and
get more views and subscribers?

In this video I explain what audience retention is, show you ten ways to increase audience retention and show you how to monitor the performance of your videos so you can make improvements.

Watch the video below

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The biggest ranking factor on YouTube is watch time. This is the amount of time that people keep watching your video so if they bail out after a few seconds you’ll get a lower watch time.

So what is audience retention?
This is the ability of your videos to keep the attention and interest of your audience so if you keep your audience engaged throughout your video you’ll have a high audience retention score.

The audience retention of a video is measured in two ways:
1. Absolute audience retention
2. Relative audience retention

Absolute Audience Retention shows the percentage of views for every moment in the video. Pay close attention to the first 15 seconds of your video because that’s when viewers are more likely to drop off if you don’t deliver the content that you promised.

Relative audience retention is the ability of your video to keep viewers watching compared to other videos that have the same length. If the graph shows a relative audience retention over 50% that means your video is doing better than other videos of the same length. It means that more viewers kept watching your video over the same time frame compared to the same time frame of other YouTube videos.

Here’s a great tip…
Instead of comparing your video with others compare your video with other videos on your channel. If you see a video with a high retention score then try to duplicate it for future videos.

So what should be your goal?
Try to shoot for a relative audience retention score that is above 50%. This means that your video will have a higher audience retention than videos of a similar length.

Here are 10 ways to increase the audience retention on your YouTube videos

1. Identify a problem or pain point of your audience.
If you can identify and solve a problem or pain point of your audience then you’ll keep your audience engaged .

2. Do correct keyword research
Identify the keywords that your target audience is searching for. You can do this by using the autosuggest feature of YouTube and getting a list of suggestions. Try to avoid very competitive keyword phrases because they’ll be harder to rank for. Instead, look for low competition keyword phrases.

Watch my video on how to identify low competition keywords

3. Script out relevant content
Your content should be directly related to the keyword phrase you identified in point two. f you deviate from the content that you promised your viewers will leave your video.

4. Hook your viewers from the beginning
Begin your video by telling your viewers what your video is going to be about. For example in this video I started off by asking a question

Do you want to boost your rankings and get more views and subscribers”

Then I follow that sentence by saying …

“In this video you’re going to receive ways to increase audience retention on your videos”

You also might give a teaser at the beginning so people stay to the end. For example you could say

“Stay to the end to receive my video upload checklist.”

5. Share only what is necessary
Don’t try to lengthen your video by filling it up with fluff. Try to communicate value from the beginning to keep your viewers engaged throughout the video.

Here’s a test you can do to see if you’ve got good audience retention… hit #3 your keyboard after your video starts. The first 30% of your video will be skipped. If you can still understand what your video is all about after skipping 30% percent then you know that you can eliminate the fluff at the beginning.

6. Use B-roll
If you’re doing a talking head video your viewer will soon become bored. Try to change the screen every three to four seconds by using B-roll, text, cards, etc. You can also move yourself from left to right or you can zoom in on the person. This helps to break up the monotony of your video and keeps people watching.

7. Link to a playlist
Link to a playlist at the end of your video so it keeps people watching more of your videos. If you notice there’s a drop off halfway through your video then create a card that links to a playlist, so if people leave your video they’ll watch more of your other videos. If people watch more of your videos on YouTube that will increase your session watch time.

Watch my tutorial on how to increase session watch time

8. Thumbnail, title and intro should all be congruent to your message
The purpose of your thumbnail is to get the first click. Your title should be congruent to your thumbnail so they’ll want to watch your video. Your intro should tell your viewers immediately what to expect in the video content. As I mentioned before the first seconds will determine if people will keep watching your video so make sure that your thumbnail title and intro is aligned with the message you’re trying to convey to your viewers.

9. Don’t telegraph your ending
Avoid using phrases like “that’s a wrap,” “that’s it” or “in conclusion.” You want to keep your viewers watching to the end of the video so don’t indicate when the video will end. Leave that for your last 20 -30 seconds where you can link to a free giveaway and add an end screen that links to another video and get people to subscribe.

10. Monitor YouTube analytics
Go to youtube analytics and click on audience retention.
Click on absolute audience retention to see if there’s a drop-off in the first seconds. If so work on the intro of your videos so you can boost your absolute audience retention rate.

Click on the relative audience retention tab to see the number of viewers that are watching your videos compared to videos of the same length. Try to shoot for a relative audience retention of 50%. If you get over 50% you’re doing well.

Here are several important things to keep in mind to increase
the audience retention of your videos on YouTube

  • Compare with yourself not with others.
    If you compare your channel with other channels then you’ll lose inspiration and motivation. It’s similar to competing in a running race. There will always be people that can run faster than you so instead of comparing your time with others times just try to beat your own best time.
  • Analyze your top videos
    If the content of those videos is doing well then create more content on the same topic.
  • Treat each video separately
    If the multitude of the videos on your channel have a low audience tension rate it won’t affect a future video that has a high audience retention rate. Therefore treat each video that you upload separately to all the other videos on your channel
  • Add videos to an official playlist
    When you add videos to an official playlist. YouTube will suggest videos to your viewers based upon the history of their viewing experience.
  • Make a goal to improve the audience retention of your future videos over the next days.
    Identify one thing that you can improve over the next month. If you make this adjustment and it improves your absolute and relative audience retention scores then you’ll see a great improvement in rankings and get more views and subscribers.

If you want to learn how generate traffic, leads and sales on autopilot become a member of my YouTube Marketing Course at TubeVideoBootCamp.com

How To Increase Session Watch Time On Your YouTube Videos To Improve Rankings & Get More Views And Subscribers

If you want to improve your rankings increase views and subscribers
on your channel you need to increase your session watch time.

Click Here To Subscribe To My YouTube Channel

What is Watch Time?
Watch time is the amount of time that people stay watching your videos so if they begin watching an individual video then continue watching consecutive videos you’ll get a long watch time. This plays into what YouTube wants which is to keep people watching more and more videos.

What is session duration?
This is the total length of time a user stays on YouTube from the moment they come on to the moment that they leave.

What is session start time?
This is when you bring someone onto YouTube from an external source such as Twitter, Facebook etc

So what is the benefit of increasing your session watch time?
It helps YouTube’s algorithm for showing suggested videos. This in turn gives you more views, subscribers and better rankings. If you have a channel monetized it can also lead to increased revenue from adsense ads.

So how do you increase session watch time on your YouTube videos?

1. Make videos more engaging

  • Make sure you use a hook at the beginning of your video to get viewers attention.
  • Provide high-quality content that people wish to watch.
  • Make sure your content is relevant so people won’t leave because you didn’t deliver the content that you promised in the title.
  • Don’t waste people’s time on irrelevant content.
  • Add graphics cards and end screens to keep your viewers attention all the way through the video.

  • Be energized in the video because video takes away the energy when you’re filming.
  • If your videos lead to longer sessions for your YouTube viewers even if they aren’t watching your videos anymore your video will be rewarded as a gateway video to a long session.

2. Create attractive thumbnails that get the click.

  • Make sure your thumbnails are congruent throughout your channel. When somebody watches one of your videos it will be obvious from the thumbnails that they all belong to your channel.
  • Use large text instead of trying to cram a bunch of words into YouTube thumbnail. just use a few words so they’ll be easy to read
  • Don’t be misleading
. Make sure your content delivers what you promised in the thumbnail.

3. Optimize your channel home page

  • Make sure it’s easy to determine what your channel is all about from your channel banner.
  • Make sure your channel trailer encapsulates the content of all the videos on your channel.
  • Create sections on your channel home page that includes the playlists of your channel.

4. Create an official playlist

  • Make sure you optimize the title, description and thumbnail of your playlist.
  • Create an official playlist so YouTube will promote it.
  • Add at least 5 videos to each playlist.
  • Put the videos in order so it’s easy to follow the content. If you don’t have enough videos to put in your playlist you can include videos from other channels when uploading a new video.
  • Don’t immediately add it to a playlist, instead add it to playlist later
    so you start a new session watch time.
  • Add your playlist URL in the description of your videos so it increases your session watch time.

5. End Screens

  • Use end screens in the last 20 seconds of your video to get people to watch more videos.

  • To prevent indecision don’t add too many calls to actions to increase the chances of your viewers clicking on your call-to-action.
  • Use a human face that points to the call-to-action. Also include a verbal call-to-action as you point to the graphic.

6. Encourage comments

  • Interesting comments can increase the session time viewers spend on a video page.
  • You can also link to other videos in your comments to encourage people to watch more videos.

7. Build a subscriber base

  • Your subscribers tend to be your most loyal fans. Active, engaged, and enthusiastic subscribers will help to accumulate more session watch time.
  • You also get committed responses from engaged fans. You also get a higher retention rate than viewers who found you in the search engines.
  • Include a subscribe link on your channel banner as well as in the description of your videos. You can also add a subscribe watermark across all the videos on your channel.

8. Study analytics

  • View the top 10 videos on your channel to see which ones got the highest retention rates. If viewers are dropping off in the first 15 seconds this may mean that you’re not delivering the content that you promised in your thumbnail and title.
  • Study analytics over 28 days so you can make improvements to your session watch times.

Here are a few important things to keep in mind to improve your session watch time

  • Don’t link to an external source at the beginning of your video because it will end your session watch time. Instead link to one of your videos or one of your playlists so it extends the session watch time.
  • Create teaser videos for your social media sites that redirect to the full video on YouTube
  • Upload videos on a consistent basis because YouTube rewards upload frequency
  • Add international tags if you’re getting traffic from non-english speaking countries, this will help you to reach a broader audience.
  • Create a transcription of your video content so people who can’t hear or understand what you’re saying can read the captions under your videos.
  • Add live stream videos to your channel because they tend to have a longer watch time.

Let me ask you an important question
What are you currently doing to improve
the watch time of your videos on YouTube?

Post your answer in the comments below I’d love to read them.

If you want to learn how generate traffic, leads and sales on autopilot become a member of my YouTube Marketing Course at TubeVideoBootCamp.com

YouTube Live Stream Ideas You Can Use Right Now – Top 10

Does your mind go blank whenever you try to come
up with live streaming ideas for your YouTube videos?

Live streaming is a great way to increase engagement
and to connect with people in real time.

Watch the video below to discover 10 ideas you
can use right now to Live Stream on YouTube

Click Here To Subscribe To My YouTube Channel

1. Tutorials and Training
People love to learn something new that will benefit them. Become your audiences go to reference on a specific topic in your niche by conducting a mini webinar.

Leave time at the end to answer questions.

With Mobile live streaming it’s difficult to share your computer screen unless you use your phone to show a close up. Alternatively you can use YouTube Live to share your desktop

Click here to watch my tutorial on how to do live events
from your desktop even if you have 0 subscribers.

2. Question and answer session
People attending your live stream have the opportunity to ask questions in the live chat stream. If you want to get the ball rolling, ask the questions in advance then take live requests while you are answering the question.

3. Live events
Perhaps you’re attending a live industry conference in your niche. Use live streaming to cover the event so people who can’t attend can feel as if they are attending the event live.

4. Interviews
Do a live Interview with an expert in your niche. The beauty of this idea is that you don’t need much preparation and you don’t have to provide the content, just the questions. You’ll automatically gain some extra credibility plus you’ll gain some extra exposure via syndication.

5. Product demo
People love to watch somebody unboxing a product that they haven’t yet decided to buy. Show them what it looks like, how it works and your personal opinion of why you bought it. You might want to try a dry run before you live stream just in case the product malfunctions.

6. Product Review
Have you ever been unsure about purchasing new software? Doing a live review of the software for your subscribers will help them to make an informed decision whether they should purchase the software or not. Try to demo the software and point out the advantages as well as the disadvantages.

7. Product launch
Most people don’t buy something the first time they see it,. If you educate them over time they’ll be able to make an informed decision. Create a series of videos before your official product launch that educates people about your product.

8. Office or studio tour
How many people have seen the equipment that you’re using in your office or studio? Give them a tour showing the different tools that you use in your business that makes your life easier.

9. Thoughtful monologue
Perhaps you want to share an inspirational topic with your audience or do daily live tips. It’s often easier to talk about it than to write it down. All you have to do is do some quick preparation such as write down a list of bullet points, turn on the camera and let the words flow out of your mouth.

Your audience will love the sincerity and reality of the moment.

10. Breaking News
Report live as breaking news or stories develop in your industry. This will help keep your audience in the loop.

Here are some important things to keep in mind before you go live

  • Plan out the points that you want to make
  • Position your camera on a tripod so you don’t get shaky footage
  • Test the lighting and sound before you go live
  • Announce your live stream in advance
  • Build in time to respond to questions and comments
  • Choose a title that entices people to attend and increases searchability
  • Thank people for attending
  • After the event let people know what they missed so they can tune in next time

Let me ask you a question
Do you have any other live stream ideas that you wish to share with others?
If so, post your ideas in the comments below
I’d love to read them.

If you want to learn how generate traffic, leads and sales on autopilot become a member of my YouTube Marketing Course at TubeVideoBootCamp.com

How To Rank Videos High On YouTube To Get More Views & Subscribers

Are you struggling to get your videos ranked high on YouTube?

Videos that appear on the first page of youtube or google
will get more views and subscribers than if they appear on pager 2 or beyond.

In this post I discuss the Top 16 YouTube Ranking Factors
that will get you more views and subscribers.

YouTube’s algorithim works differently to Google’s algorithim so it’s good to know what YouTube wants to rank your videos. Keep in mind that youtube is not going to reveal all the secrets of its algorithim for ranking videos. It contains 1000 lines of code.

Here are the Top 16 Ranking Factors

Watch the video below

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1. Watch time
This is one of the biggest ranking factors and youtube says it rewards videos that keeps people watching not only on the next view, but on successive views.
Some of the things that you can do to increase watch time is to produce high quality content, create engaging videos, add call to actions, do live streaming.

2. Audience retention
This includes Average View Duration, Average percentage viewed, Absolute audience retention, Relative audience retention.

Average View Duration is the average minutes watched per view for the content of your video.

Average percentage viewed is the average percentage of a video your audience watches per view.

Absolute audience retention is how often a moment of your video is watched as a percentage of the total views. For example rewinding and re-watching can result in values higher than 100%
Take a look at what parts of a video are most popular and try to duplicate it. Pay close attention to the first 15 seconds of your video and see where viewers drop-off.

Relative audience retention compares your videos to all other videos of the same length. Take a look at the relative audience retention graph in youtube analytics. If it’s over 50% that means more people are watching your video compared to other videos of the same length.

3. View velocity
This refers to how fast you accumulate views in the first 48 hours of uploading your video so try to get lots of interaction on your video in the first 48 hours. Poor View Velocity will have a negative impact on your following videos as well as your previous videos.

4. Session Time
This refers to people watching consecutive videos so if you attract people to your video you get credit for your watch time. If they go from your video and watch videos on another channel then you still get credit for the video that’s been watched on your channel.

A couple of ways to achieve this is to add videos to Playlists. You can also redirect viewers to other videos by using playlists and cards.

5.Engagement.
YouTube rewards videos that get a lot of engagement such as likes,comments, etc. So definitely use cards, end screens and thumbnails to increase engagement.

6. Channel subscribers
Channels that attract new subscribers on a continuous basis will do better than channels that don’t attract subscribers. This means that your channel is growing and your channel will have more authority and will be easier to rank videos.

7. Title
Create a title for your video that matches the phrase that people are searching for on youtube and Google. By doing this you know that people are searching for that exact keyword phrase.

8. Description
Creating an optimized description will help your videos show up in the suggested videos sidebar.

9. Tags
Place the keyword phrase that you use in your title and description also in your tags. All tags that you use should be closely related to each other. This will help your video get discovered in the search engines.

10. Playlists
Playlists build long watch-time sessions for your video content. It helps organize and feature the content on your channel. Creating a series of videos and placing them in a playlist will keep people watching more videos.

11. Upload frequency
YouTube rewards channels that upload videos on a frequent basis. Instead of uploading your video once per month try to upload a video every week or twice per week. The key to frequent uploads is to be consistent.

12. Closed Captions
Adding closed captions to your videos will enable those people who can’t hear your videos to be able to read the captions under the videos. By doing this you expand the audience that watches your videos.

13. Video quality
All these ranking factors will make no sense if your video is not of high quality. Therefore make sure your content is what viewers want to watch.

14. Video length
The longer a viewer watches your video the better it will do in the search engines. For example if a viewer watches 1 minute of a 5 minute video then it won’t do as well as a viewer watching 5 minutes of a 10 minute video.Therefore experiment with creating longer videos that keep people watching.

15. Embedding
Embedding your video on your own website as well as other websites that get traffic will improve your rankings. This is because people are interacting with your video. It will also help to rank your web page on Google because people will stay watching your video on your web page.

16. Total Shares
When you share your video across the web on social media sites, it will generate more traffic. More traffic and interaction with your videos will help them to get ranked in the search engines.

Here are a few important things to keep in
mind when ranking your videos

  • Not all your videos will get top rankings especially if you’re in a competitive niche. Some videos will take months to get top rankings
  • Low competition keywords are easier to rank for. You can also get traffic from your channel home page and suggested videos
  • Optimize your old videos. Optimize your old videos.that are not getting a lot of traffic. Often by changing the title, description and tags, they’ll do much better.
  • Make sure you create content that people are searching for. Create evergreen content for long term rankings.
  • Use youtube analytics to see what’s working and what’s not working so you can make improvements.

    Let me ask you an important question
    What do you struggle with the most when ranking your videos?
    Post your answer in the comments below. I’d love to read them.

    If you want to learn how generate traffic, leads and sales on autopilot become a member of my YouTube Marketing Course at TubeVideoBootCamp.com

How To Find Low Competition Keywords From YouTube

Did you know it’s easier to rank videos on YouTube
if the keywords are less competitive?

When you gain first page rankings for less competitive keywords, it would be easier to rank for the competitive ones once your channel gains more authority.

Watch the video below

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What are the benefits for finding low competition keywords?

1. Single keywords are almost impossible to rank for because there’s just too much competition. For example, if you entered ‘dog training’ in the YouTube search bar you get 10,000 results. However, if you enter ‘dog training tips and tricks pit bull’ you’re only competing with 209,000 results and the top video is only three years old.

2. Low competition keywords take less work. If you try to rank for a very competitive phrase it may take months or years to get to the top of the search engines.

3. A video will work for you 24 hours day 7 days a week. This means the work that you put into one video is well worth it because it’s going to work for you years down the road. For example, I have several videos that I created several years ago that are generating traffic, leads and subscribers on a regular basis month after month.

4. As you rank more videos with low competition keywords, your channel will gain more authority which means you can go after more competitive phrases and rank them. Keep in mind even though one video may only get a few hundred searches each month, many of those videos will accumulate hundreds and thousands of views.

Here’s My 7 Step Process To Rank Videos
For Low Competition Keywords.

1. Choose one main niche keyword
For example, if your channel’s about ‘dog training’, then your niche keyword could be ‘dog training’.

2. Enter your main keyword into the Google auto-suggest box.
When you do this you get a list of related keyword phrases. The list of phrases are in descending order so that means the top one gets the most searches and then other ones get less searches. If we go for the top one it might be too competitive, but we’ll look at that later when we reverse engineer our competitors.

3. Copy and paste the suggested keyword phrases
into an excel spreadsheet or into a notepad.

The purpose of this exercise is to identify the best keyword phrase to go after that is not so competitive.

4. Check the search volume.
Use the keyword tools such as a Keyword Planner from Google or an extension such as the Keywords Everywhere extension. These tools will give you some idea of the number of searches per month for those specific keyword phrases.

For example, if I enter the keyword phrase ‘how to train a dog’ and the keywords ‘everywhere extension’ I get 18,100 views. If I enter ‘how to train a dog to attack on command’, I get 320 searches per month. If I enter ‘how to train your dog to attack on command step-by-step’ it doesn’t show any searches in the keyword discovery tool. If I enter it into the YouTube suggest tool, it says that people are searching for that phrase and will check out the competition.

5. Reverse engineer your competition.
Enter your suggested keyword phrase in the YouTube search box. You know that that’s the exact keyword phrase that people are typing in to the YouTube search box and still gets a bunch of results. Look at the top 10 videos that are ranked for that phrase. If none of them have the exact keyword phrase you’re good to go. That means there’s little or no competition for that keyword phrase.

Now, it may not get many searches each month for that keyword phrase, but it will be easier to rank for than a very competitive phrase. As you rank more videos with low competition keywords, your channel will gain more authority and it will be easier to rank for more competitive phrases.

6. Create a video that keeps viewers engaged.
YouTube rewards videos with high rankings if you keep the viewers engaged for a longer period of time.

For example, if you create a 10 minute video and the viewers keep watching for five-minutes that means you get a 50% view rate. This video will rank higher than a two-minute video where people drop-off after 30 seconds. The key is to keep viewers watching throughout your video.

How do you do this?
Immediately start your video by telling people what kind of content they should expect. For example, I started this video by saying, “In this video, we’re going to discuss how to find low competition keywords from YouTube.”

Next, you want to follow by outlining some benefit for your viewer. For example, in this video I asked a question, “Do you know it’s easier to rank videos on YouTube if the keywords are less competitive?”

After you’ve given your introduction, restate what your video is all about but don’t say it in the same way as you did before. For example, in this video I said, “Stay tuned for the seven steps for finding keywords on YouTube that could search traffic but don’t have many competitors.”

After you’ve provided the meat of your content follow up with a call-to-action. You could do this with an in-screen or a card. When you ask people to subscribe at the beginning or end of your video it gives them a reason to subscribe. For example, in this video I tell people to subscribe if they want to grow their audience on YouTube and generate traffic, leads and sales on autopilot.

7. Track performance.
Did you know that you can use YouTube analytics to track the performance of your videos on YouTube? If you go to YouTube analytics and go to your attention tab, you’ll see how long people are staying on your video. If they’re dropping off at the beginning you know that you have work to do to improve the engagement rate on your videos.

One way to do this is to add a card at the point where they drop-off. This will encourage them to interact with your video and look at the average view duration of your video. This is the estimated average minutes watched per view for that video. If your average view duration is 50% then your video is doing well.

Here’s a bonus tip
Repeat the seven step process for your other main niche keywords.
This will help build channel authority so it will be easier to rank for more competitive keywords. Keep this important thing in mind, as you create more videos with low competition keywords, more videos will be suggested from your video watch page. When somebody watches your video, a list of suggested videos from your channel will appear on the right side of the watch page.

Let me ask you a question….
What tools do you use to help with keyword research on YouTube?
Post your answers on the comments below. I’d love to read them.

If you want to learn how generate traffic, leads and sales on autopilot become a member of my YouTube Marketing Course at TubeVideoBootCamp.com

16 YouTube Mobile Live Streaming Mistakes To Avoid And How To Fix Them

Have you ever experienced nail biting disasters
while streaming from your mobile phone?

So I’ve gone live on youtube over the last few weeks on my mobile phone and made a bunch of mistakes. I don’t want you to make the same mistakes as I did when you go live on youtube so I am going to discuss what to do before you go live, what to do during the live stream and what to do afterwards.

Watch the video below

Click Here To Subscribe To My YouTube Channel

BEFORE you go live

1. Lack of a great title
If you don’t have a catchy title for your live video not many people will attend. Think about a punchy title that will encourage viewers to attend your live stream. It could be in the form of a question that addresses one of their biggest problems.

2. Bad internet connection
There’s been a few times that I’ve lost my connection during the live stream. This can be very frustrating for you and the participants. One way to prevent this from happening is to do a dry run before you go live. What I often do before I go live is to do a test run by putting the privacy settings on unlisted and then I can check the sound, the lighting etc. Another thing I do is reboot my computer and also remove other gadgets that are taking up the wi-fi connections. Also turn on airplane mode on your mobile phone then turn on the wi-fi connection. Also you can check your upload and download speeds by going to testmy.net

3. Bad audio
There’s been many times where I’ve forgotten to plug in the mic before I went live. As a result the audio sounded tinny or echoey. Absolutely don’t use the built in microphone of your phone. I use the Rode Smartlav Plus microphone. I’ll leave a link to it in the description below this video.

4. Inadequate lighting
During my first live stream I just used a light over my desk. As a result the video looks a little washed out. For future live stream videos I added a few softboxes and lit up the background. As you can see my lighting improved immensely.

5. No clear purpose
Don’t just go live if you have nothing to say because you’ll probably just ramble on and on and cause people to leave. Have a clear purpose in mind for your video and organize your content accordingly. For example start off with telling people what you’re going to discuss in your video, then provide the content and tell them you’ll receive questions later.

6. Low quality thumbnail
When you’re about to go live from your mobile phone it asks you to take a photo of yourself for the thumbnail. If you intend to use this thumbnail for your video to be listed in the search engines, make sure you’ve got a beautiful background instead of a cluttered background. What I typically do for my first thumbnail is to create a large graphic on my laptop then show it in the mobile screen. Keep in mind you can always change the thumbnail after you’ve finished the live stream.

7. Not switching to landscape mode
When I did my first live stream video, I thought you had to do everything in landscape mode but found out later that you first have to put it in portrait mode to enter your title and description and then when you take the thumbnail picture you put it in landscape mode and then go live in landscape mode. So make sure you start off in portrait mode then switch to landscape mode when you take your thumbnail and go live.

8. Forgetting to add your title, description, and call to action URL.
A great shortcut is to go to your upload defaults on your channel, then add your description, your tags and your call to action URL then when you’re ready to go live you just have to put in your title.

9. Not notifying subscribers
Your subscribers will immediately be notified by email when you go live. If they’ve activated the bell notification they’ll get an alert. Instead of expecting them to drop everything immediately to attend your event live, why not send them an email, tweet, facebook post ahead of time so they’ll know that they can attend later. This will give your viewers and subscribers more lead time to attend your event.

10. Inconsistent streaming times
Try to avoid streaming randomly at different days and times. This is a guaranteed way to only get a few viewers and subscribers attending your event and you won’t make much progress with the growth of your channel. Instead think about having a consistent schedule for your live stream events every week so people will know when to join in.
Also make sure you you respect the time of your viewers attending you live event by starting on time.

11. Not practicing before you go live
Sometimes I’ve had a brain freeze before I went live and forgot the points that I wanted to make. You can avoid this by typing up the bullet points on a piece of paper and keep it right next to you or having it on the computer screen. You can then refer to these bullet points should you lose your train of thought during the stream.

DURING your live stream

12. Disorganized thoughts
When you go live it’s easy to get distracted by the live chat feed. Instead of immediately getting distracted by your live chat feed, go straight into your presentation by introducing the content of your video. Then when people watch the replay they’ll immediately get the content first followed by the questions of your viewers. If you can handle it acknowledge the participants during the presentation or tell them that you’ll answer the questions after you’ve finished your presentation. Start off your live stream by introducing the content that you wish to cover, then introduce yourself, and what your channel is all about, and welcome the participants. After that you can get into the meat of your content followed by the question and answer session. Before you end your live stream make sure you thank all the participants for attending.

13. Not being yourself
Don’t try to imitate someone else but just be yourself and imagine you’re having a conversation with a good friend over coffee. If you look stressed and unprepared you may lose viewers that are unforgiving. Have fun with your live stream and smile a lot, and be energetic. You’ll then get more engagement.

14. No audience interaction
If you don’t acknowledge the people that are participating with you on the live stream, they may think you are ignoring them. Of course this may not be possible if you have 100s of people in the live chat stream. If this is the case think about hiring a moderator to moderate your live chat streams.

One big mistake that I made during my first few livestreams was that I forgot that can actually scroll through the live chat streams with your thumb. This stops the comments from disappearing in the live chat stream so you can read them and answer the questions.

Before you end your live stream, make sure you thank the participants for attending viewers and invite them to your next live session. This will make a big difference in your audience’s experience.

15. No call to action
If the purpose of your YouTube channel is to generate leads and subscribers then make sure you give a call to action during your live stream. Invite them to subscribe by clicking the subscribe button and tell them why they should subscribe. Direct them to the landing page URL in your description so they’ll know to go there after the livestream has ended.

AFTER your live stream

16. Lack of optimization of your live stream
Instead of leaving your livestream video “as is” make sure you optimize the title, description and tags after it has ended. You might also replace the thumbnail that you took at the beginning of your live stream and upload a customized one.

Also make sure that you share your live stream on social media sites so it will get more exposure. You can also repurpose your content to extend the reach of your audience by embedding it on your website, or downloading the video and uploading the native video to your facebook page.

If your live video was very long, you could chop up the content and create multiple videos with different titles.

That’s it!
Now you know of 16 mobile live stream mistakes to avoid and how to fix them.

Let me ask you a question..are there any mistakes that you made during
your live stream event? Post your answer in the comments below.

I’d love to read them.

Download my YouTube Mobile Live Stream Checklist for beginners at:
http://www.drostdesigns.com/live-stream-checklist/
You’ll learn the secrets to “going live” on YouTube just using the YouTube App on your mobile phone.

Super Chat Tutorial – How To Make Money On YouTube With Super Chat In Livestream

Do you want to generate instant money from your YouTube channel?

In this article (and video below) I’m going to share with you what Super Chat in Live Stream is, what you need to get started, how to make money from it and how to track your revenue.

Watch the video below

Click Here To Subscribe To My YouTube Channel

So what is Super Chat?
Super Chat enables viewers to connect with you while watching your live stream on YouTube. Their message will get highlighted in the chat stream so it stands out from all the other chat messages. The more a viewer spends, the longer a Super Chat will remain at the top of the chat feed.

For example a $2.00 payment will be highlighted in blue, a $5.00 highlighted in green. Super Chats will remain at the top of the stream for up to 5 hours, which gives more airtime to your messages.

What are the requirements for Super Chat?

  • Your channel must is enabled for live streaming
  • Your channel must be monetized
  • Your channel must have over 1,000 subscribers
  • You must be over 18 years old
  • You must be located in one of these currently listed countries. Most English speaking countries are listed there such as the United States, Canada, Ireland, UK, Australia, New Zealand, etc
  • Super Chats can be viewed on YouTube, your computer, YouTube gaming or your mobile app.
  • Unfortunately they are not supported on mobile browsers.
  • You can make a purchase from your computer, or from your YouTube mobile app.
  • Unfortunately purchases on IOS are not currently supported.

How do you earn money from Super Chat in Live Stream?

  • From people purchasing a Super Chat so their message gets highlighted in the live chat stream.
  • From Adsense ads displayed on your video so long as you’ve enabled monetization on your channel and on your live chat stream. The longer your live video is the more ads get displayed, which earns more revenue for YouTube.
  • From people subscribing to your channel after finding your video via search in Google and YouTube. You can follow up with them by promoting affiliate products, or your own products.

Here’s how to Enable Super Chat on your YouTube channel

  • Sign into your youtube account on your computer
  • Go to your features page on youtube.com/features
  • Under super chat click enable then follow the on screen instructions
  • When super chat is turned on for your channel your viewers will see a dollar sign in the live chat stream.

Here’s how to turn Super Chat off

  • Sign into your YouTube account on your computer
  • Go to youtube.com/super_chat
  • Click the gear icon
  • Click turn super chat off
  • Click disable
  • Unfortunately purchases on IOS is not currently supported

Keep in mind your super chat message, your channel icon, and your purchase amount are visible to the public.

Here’s how to purchase a Super Chat

  • So basically you click the dollar sign
  • Click SEND A SUPER CHAT
  • Then you can move the slider to whatever color or amount..value that you want. You also have the option to enter a message
  • Just click BUY AND SEND
  • Fill out your credit card details and then click SEND and you’re ready to go
  • When your transaction has been completed your message will be sent to all viewers in the live chat.
  • A receipt will be emailed to you as a record of your purchase.

Once a Super Chat is purchased, a countdown timer will display the remaining time for which your Super Chat will be pinned to the ticker. Keep in mind there will be no refunds after you’ve purchased a super chat. It’s possible the creator may end the live stream before the time on the ticker has been completed.

How do you track your revenue from Super Chat?
You can view them in YouTube Analytics under Transaction Revenue Report. You’ll get your money in the same way that you receive money from your AdSense ads.

Here are a few important things to keep in mind:

  • You could make few hundred dollars depending on your audience and how useful the information is to them
  • Super Chats do not transfer between streams
  • All chat messages are erased after your live stream ends therefore encourage viewers to post their comments under the video after the live stream has ended.
  • All chat messages are subject to moderation so spam messages can be blocked.
  • You can view all your Super Chat purchases by going to youtube.com/super_chat

That’s it.
Now you know what super chat and live stream is, what you need to get started, how it works and how you can make money from it.

Let me ask you can important question
Do you intend to use Super Chat in live stream to make money on YouTube?
Post your answer in the comments below..I’d love to read them.

Download my YouTube Mobile Live Stream Checklist for beginners at:
http://www.drostdesigns.com/live-stream-checklist/
You’ll learn the secrets to “going live” on YouTube just using the YouTube App on your mobile phone.

YouTube Live Stream App – Top 12 Benefits of Mobile Live Streaming on YouTube

In the video below I discuss the Top 12 benefits of live streaming on YouTube using your YouTube App on your iPhone, iPad or Android device.

Watch the video below

Click Here To Subscribe To My YouTube Channel

1. Grow your channel
YouTube viewers tend to stay longer on live stream videos compared to regular videos which are often called videos-on-demand. Since watch time is one of the main ranking factors on youtube a livestream video will potentially outrank a regular video. This means that your live stream video will generate more views and subscribers to grow your channel.

2. Immediate engagement
Interacting live means you can engage with your viewers in real time. This gives you an opportunity to create a more intimate connection with your viewers because you can answer their questions live.

3. Fast rankings
Livestream videos often rank faster for a specific keyword phrase than regular videos because YouTube is currently promoting live streaming. This means you can target a specific keyword phrase and almost get your video ranked immediately.
More people will watch the replay when they search and find your video on Google and YouTube. This means that your live video will continue to attract views and subscribers on autopilot.

4. Not many YouTubers are able or willing to go live
Currently mobile live streaming is only available to YouTube channels that have 10,000 or more subscribers. YouTube is currently rolling it out to other channels who have less than 10000 subscribers so check your youtube app to see if it’s available. Even so many YouTubers will not jump in because they can’t let go of the fear of going live. This presents a great opportunity for YouTubers that can overcome their fears and go live now.

5. Saves time
A regular video takes a long time to prepare, because you have to write a script, record the video, edit the video and then upload it. You can substantially reduce this preparation by just going live. All you need to do is just tap “Go live” on your YouTube app and start recording. It’s fast and easy to do.

6. No equipment needed
All you need is a mobile phone. A good internet connection, and install the YouTube App. Just push the “Go Live” button on your youtube app, and then point and shoot with your mobile camera.

7. Stream anywhere
Since you can take your phone anywhere, you can stream live from any location. For example you could live stream a conference, an event, or even live stream what is happening right now.

8. Make money
Super Chat enables fans and subscribers to interact with you during your live stream. If they purchase a Super Chat, their comment will be highlighted in the live chat stream. For example a viewer can purchase a live Chat to get their channel reviewed live. They could also get their questions answered.

9. Immediately share on social media
The YouTube app allows you to share your live stream video on social media sites without closing the app. This means you can generate immediate traffic from your live stream.

10. Embed your live stream on your website or blog
Expand your audience by embedding your live stream on your website, blog, or facebook page. To embed a live stream video on your website, make sure that you have an AdSense approved account and it’s linked to your YouTube account.

11. Receive immediate notifications
YouTube has several ways to alert people once you’re ready to go live.
If subscribers have activated the bell notification on their YouTube account, they’ll receive an instant notification when you’re ready to go live. YouTube will also notify your subscribers via email. A red dot will appear next to their email message from YouTube saying something like ”iSiteBuild is live now.” Subscribers will also see the live stream appear in the What to Watch Next section on their youtube channel.

12. Instant analytics
The YouTube Live dashboard will give you instant analytics after your live stream has ended.
You’ll be able to view what traffic you’ve received and if you’ve gained any more subscribers.
When your live stream has ended, your video will be added to the regular videos that have been uploaded to your channel. It will then become available to all youtube viewers based upon your privacy settings.

Let me ask an important question…

Do you intend to go live if Live Stream is available to you on YouTube?
If not, what are your main fears?
Post your answer in the comments below. I’d love to read them.

Download my YouTube Mobile Live Stream Checklist for beginners at:
http://www.drostdesigns.com/live-stream-checklist/
You’ll learn the secrets to “going live” on YouTube just using the YouTube App on your mobile phone.

10 YouTube Life Hacks To Grow Your Channel

People ask me all the time, “how do I grow my YouTube channel?” Even though they may have purchased multiple video marketing courses they still wonder why their channel hasn’t grown fast enough.

Here are my top 10 YouTube life hacks that have contributed to the growth of my YouTube channel and how you can use the same hacks for the growth of your own channel.

Watch the video below

Click Here To Subscribe To My YouTube Channel

1. Purpose
When I started my youtube channel way back in 2006 I would just upload videos every now and then. This is because I didn’t clearly define the purpose of my channel. As a result my channel received little or no views and subscribers.t was only when I decided to use YouTube videos to generate leads to my web design business, that I received an uptick in traffic.

2. Passion
My passion for creating videos kicked into high gear when people started asking me how to use video marketing to promote their services and products. I get inspired and motivated when I can help people solve their problems. As a result I began uploading tutorials and creating online courses related to video marketing.

3. Belief
When I first began my YouTube Channel it was hard to believe that it would be successful, because I had no audience. One of the keys to success was to find keywords that people were searching on in Google and YouTube. I would then create videos based around those keywords.

As more people discovered my videos based upon their searches in Google and YouTube my audience growth increased. People often give up when they don’t see immediate success. I discovered that YouTube channel growth is slow at the beginning, but speeds up as your videos gain traction in the search engines.

4. Fear
Fear leads to inaction. One of the scariest things I had to overcome was appearing in front of a camera. It initially made me very nervous as I stuttered to get my message out. When I focused more on sharing the message that I wanted to get across to my audience rather than worrying about what I look like or sound like, then my fears went away. It also helped that I could edit out my mistakes before my video went public.

5. Perfection
Striving for perfection doesn’t produce immediate results because you’re always analyzing. For example recently I spent 1 hour recording a video only to find out later, that I hadn’t plugged in the microphone. As a result the audio on the video sounded terrible but I uploaded it anyway. It’s better to take action and upload an imperfect video rather than not uploading a video at all.

6. Perseverance
Perseverance is not a long race. It’s the accumulation of many races one after the other. Success is the result of hard work, learning, studying, sacrifice and most of all, loving what you are doing or learning to do. You can’t learn all the steps that it takes to grow a YouTube channel in one hour. Channel growth is a process that requires a great investment of time and energy over a certain period of time.

7. Procrastination
Procrastination is the bad habit of putting off until the day after tomorrow what should have been done the day before yesterday. For example I sometimes get stuck for content ideas for future videos. If I put it off until the last minute it kills my creativity and causes anxiety and stress. I’ve now learned to keep an ongoing list of content ideas when I’m in a creative mindset.

8. Consistency
In my of my recent videos named “YouTube Channel Growth Rate Case Study” I showed how my channel growth rate was very slow at the beginning because I was only uploading videos every now and then. I’d only hear crickets. When I changed my upload frequency to twice a week, my growth rate increased dramatically.

9. Community
It’s easy lose to inspiration and motivation when you receive little results from all your efforts. You may get discouraged by reading negative comments or comparing your channel growth with others. Instead of going it a lone get support from other YouTubers by interacting with them in the comments, joining their facebook groups, newsletter, or forums. You’ll find that other YouTubers are experiencing the same problems as you.

10. Be yourself
It’s impossible to please everybody so instead of trying to impress people just be yourself. It’s better to be yourself than to try to be some version of what you think the other person wants you to be. Focus more on the tasks that you love to do that generate energy rather than activities that leave you drained. If you love what you are doing you will be successful.

If you want to learn how generate traffic, leads and sales on autopilot become a member of my YouTube Marketing Course at TubeVideoBootCamp.com