Video Marketing – Top 7 Benefits

Have you been holding off including videos in your marketing mix?

If you want to generate more visitors to your web site don’t just rely on written content. Not all people like to read content online. Many are attracted by learning visually. This is why video marketing is so powerful. You now see Google video ads, video newsletters, video sales letters and so on.

Top 7 benefits of video marketing

1. Attract a large audience

Video enables you to capture people who like to watch rather than read. This extends the reach of your content because you can appeal to visual learners.

2. Engages the senses

If a picture is worth a 1000 words, then video does even more because you can create live movies with sound. This engages more senses than written text which only uses one medium.

3. Access at any time

You can view videos with all kinds of devices these days eg ipods, cell phones, laptops, etc. allowing you to access video content anywhere at any time.

4. Achieve top rankings in the search engines

Google recently introduced Universal Search. This means videos now appear in the search results pages. For example if you Google “Mustang” you’ll see video listings of mustang cars on the first page of Google.

5. Become known as an expert in your field

If you consistently create high quality video content that your visitors want and need you will soon become recognized as the expert in your niche.

6. Repurpose content

Convert your written content to video by talking about it in a video clip or creating a slide show then upload it to video sharing sites like YouTube. The beauty of this method is that you don’t have to create fresh content and there’s no need to worry about duplicate written content.

7. Easy to create and publish

All you need is a video camera (or just use a digital camera), windows movie maker software (already on all windows’ computers) and a YouTube account.

Now you have no excuse for not creating your first video then marketing it on YouTube and other video sharing sites. It will take some time to get it right the first time, but with practice you’ll soon be generating more traffic to your web site.

Get 1000s of NEW visitors to your website without spending
a dime on advertising.

Read my new ebook “Article Marketing Strategies“…
to learn the most effective ways to write and submit articles.

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Maryland Web Design


  1. This is a great, very informative article. Thank you for your time and effort in sharing this information.

    Best regards,

  2. Video Marketing is an interesting and very effective way to market affiliate products, i have promoted my products over youtube and in some other sites”:~

  3. Video Marketing is a great way to promote hardware tools and products online.””

  4. Video Marketing is just the same with other forms of advertising, you need to capture the audience to make a sale”;

  5. these days, video conferencing seems to be one of the most effective ways to promote products:;;

  6. video marketing has been the backbone of my internet marketing business-`~

  7. video marketing really rocks, i sold some affiliate stuffs through vide marketing-*;

  8. i love video marketing because i love to market some products both online and offline “”;

  9. I really appreciate this post. I’ve been looking everywhere for this! Thank goodness I found it on Bing. You have made my day! Thx again

  10. I really appreciate this post.

  11. You have remarked very interesting details ! ps decent website .

  12. great information, thanks for sharing 🙂



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