Link Popularity – Types of Links, Their Purpose and How to Get Them – Part 2

To read Part 1 please visit Link Popularity – Types of Links, Their Purpose and How to Get Them

3. Outgoing Links (also known as outbound links)

These are links that only go to sites outside of your own. Their purpose is to provide more information to visitors that come to your site. Don’t link to sites unrelated to your own as Google may view it as artificially inflating your site to achieve high rankings.

Here’s an excerpt from Goggle’s Webmaster Guidelines regarding reciprocal link exchanges:

“Don’t participate in link schemes designed to increase your site’s ranking or Page Rank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links”.

Here’s an example of how to contact a site owner to exchange links:

If you have a web page about “what you need for camping”, then include links to sites that have your favorite local camping areas. Your visitors will love you for it and may even link to this page from their web site because you offered comprehensive and valuable information about camping.

4. Internal Links

These are links contained with your site’s architecture. When building your navigation structure, make sure you link all internal pages to your home page. Use the full URL (i.e. in your links. Internal pages linking back to your home page viewed as backlinks to your site. This will contribute to your site’s rankings.


  1. What theme are you using here ? I like the design. Thanks for the post.

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