Google determines your search engine rankings by how many links point to your web site. The greater the volume of links the higher your rankings go. Links from authority sites will increase your rankings faster than sites that get little or no traffic.

Benefits of an authority site

1. Receives lots of traffic

Most authority sites have built their traffic over several years with continuous marketing.

2. High page rank(PR)

Google determines the importance of a web page based on the number of links pointing to it. It’s like casting a vote for another page. It’s measured form 0-7 where 0 is the least and 7 the highest. Page rank is not the only factor Google uses to rank pages, however it’s one of the most important ones.

Authority sites generally have a high page rank because of the large number of links pointing to them.

3. High quality content

Content is king on the Internet so if your web site contains content that helps site owners build their business they will want to keep coming back.

4. Fresh content

Search engines love content that is continually updated. This is why blogs rank well. Authority sites are visited often because they have become the “go to” place for new information in their niche.

Tip

Research the top 10 web sites in your niche by checking how many backlinks they have. Enter the web site address of the top site at: http://siteexplorer.search.yahoo.com. It will show how many inbound links this site has. Do the same for the other 9 sites. then do your own. Now you have a clearer idea how many links you need to point to your site. Keep in mind there are other factors that influence Google rankings ie quality of links, design structure, clean html code and no broken links.

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Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, Web Hosting, SEO