6. Build link popularity

Google and other search engines use backlinks (incoming links) to rank web sites. An ebook that is distributed through many channels on the Internet will generate a multitude of backlinks that drive up your web site rankings.

Make sure the anchor text (link text) in your ebook contains keywords related to your product or service.

7. Become an expert

If you write lots of great content that helps solve peoples’ problems, stimulates their emotions or peaks their interest, you will become recognized as an expert in your field. Visitors will seek you out to get more quality information.

You don’t have to stop with one ebook, but you can build a whole business from it by writing several ebooks or even creating a printed version.

8. Re-purpose ebook content

Ebook content can be re purposed (or modified) into audio, video, teleseminars, ecourses, podcasts, home study course etc. You are only limited by your imagination. By re-purposing the content you attract different types of visitors (some prefer audio or video reading) resulting in more traffic and sales.

9. Interactivity

Re purposing the content of your electronic book into audio, video, teleseminars, podcasts will encourage visitor interaction. Social media sites are currently very popular so you can generate a lot of buzz over your ebook.

Here are 3 ways to achieve this:

* Create a forum – Use the main titles of your content for forum topics and encourage visitor comments.

* Create a blog – provide daily tips on the content of your book and invite visitors to add their comments.

* Create a YouTube Video – produce a video on one chapter of your ebook then invite visitors to purchase
it to read the rest.

10. Make money

Creating an ebook is one of the easiest, fastest and cheapest ways to make money on the Internet. It can be set up to automatically generate income without any human interaction. Your ebook can be downloaded 24 hours a day, 7 days a week. You just need to cash the checks (if you use clickbank as your credit card processor).

You can even build a whole business from one information product. By re-purposing, repackaging, modifying and creating more great content you can create another income source.

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Receive fresh, in-depth articles articles on how to design, optimize and promote your web site by subscribing to my “Marketing Tips” newsletter at: http://www.isitebuild.com/

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Site Design, Web Hosting, Search Engine Optimization

Do you want to attract tons of visitors to your web site without spending any money?

Ebooks provide a great way to generate free publicity for driving lots of traffic to your web site.

Top 10 Benefits of creating ebooks

1. Easy to create

If you’ve written a number of articles you can easily compile them to create an ebook. Ideally, pick a subject you love or know a lot about, then make an outline of the chapters. Under each chapter heading, write 7 tips, then fill out each tip by writing a paragraph or 2 about it. Soon you will have created an ebook you can market.

If you write your ebook in the OpenOffice software (free download at openoffice.org) it contains a feature that converts your document into a PDF file. It enables you to generate headings, add images, change fonts, font color and number your pages in the correct order.

2. Inexpensive to produce

There is no paper involved because the ebook is created on your ebook on your computer. It is delivered through the internet. This means it can be distributed anywhere in the world at any time of the day or night without paying for postage. The only requirement is owning a computer and having internet access.

3. Quick delivery

Ebooks are primarily delivered electronically. You download it to your computer then start reading it on your monitor. You can also load it into your iPod then read it whenever you have some free time. You are no longer limited to just reading it at a computer location.

4. Easy to market

Once your rebook is created, you can market it on your web site, or build a web site just to sell it.

Here are 10 ways of getting traffic to your web site to sell your ebook:

Newsletters
Forums
Blogs
Search engines
Search engine directories
Pay Per Click campaign
Social media marketing
Article marketing
Press releases
ebook directories

5. Viral marketing tool

If you create a free ebook containing high quality content then give it away freely, people will want to offer it as a a free gift to their subscribers, blog or web site visitors.

Make sure you include links to your web site(s). If 1000s of people read your free ebook they will be led to your web site thus increasing your web traffic. Your ebook wcan be an ongoing source of traffic for years to come.

Read Part 2 in my next post

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Receive fresh, in-depth articles articles on how to design, optimize and promote your web site by subscribing to my “Marketing Tips” newsletter at: http://www.isitebuild.com/

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Site Design, Web Hosting, Search Engine Optimization