Create High Quality Content To Reap Long Term Benefits

Google upgraded their algorithim recently to detect “content spam.” This refers to content that has been scraped or copied from other sites to use on your own site rather than creating original content. Many times websites containing low quality content ranks higher than sites containing high quality unique content. Searches get frustrated when the top search engine results display spammy web pages. Google wants to downgrade “content spam” and only display relevant web pages.

What is webspam?

According to Google:

“Webspam is junk you see in search results when websites try to cheat their way into higher positions in search results or otherwise violate search engine quality guidelines”


Google ranks sites containing original, unique content ahead of sites containing scraped or copied content.

How does this impact you?

Many websites owners continue to use article spinners to increase the number of backlinks and gain high search engine rankings. This produces low quality content for the search engines. It may work well in the short term but the chances are Google may penalize (lower your rankings) your site in the long term resulting in lost traffic and sales. Invest your time and effort into creating high quality content.

Long term benefits of creating high quality content

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