How to Promote a Website for Beginners

So you’ve built a beautiful website but want to drive traffic to it. Without any web traffic it will join the 1000s of abandoned ones on the Net where the site owners gave up. Most beginners can’t invest much money to promote their website so they should use free methods instead of paid advertising. Instead of providing 100s of methods I’ll just outline the most effective free methods beginners can use to promote a website.

Steps to promote your website

1. Create a marketing plan

Without a clear marketing plan you’ll probably give up. Write down your marketing strategies, how to do them and when will they be done. Create a schedule (e.g. write and publish an article three times a week) then stick to it until you begin to see results (e.g. increased traffic, subscribers, sales).

2. Optimize your website for the search engines

Search engines use keywords to find your web pages therefore include them throughout your website e.g. title and description meta tags, headings, subheadings, main content, navigation links, internal links, image descriptions (alt tag) and file names.

Research the keywords people use to find your website by entering your main keyword in the free keyword research tool….Wordtracker. It will provide a list of related keywords and display the number of searches per month for each one. Include one or two of these keywords in the content for every page you optimize.

3. Build incoming links

Search engines rank a website according to the quality and quantity of links pointing to it. Once you’ve optimized your website create a link building plan that builds links to your web pages.

Here is one very effective link building strategy:

3. Article marketing on steroids

Content is King on the Web so either learn how to write articles or get someone to write them for you. Add the content to your blog, website, article directories, social media properties (e.g. Twitter, Facebook) and/or repurpose it into podcasts (MP3 file), videos, short reports, ebooks, email courses and teleseminars. As a result you’ll generate lots of links, traffic and sales from your website.

Each article you write should target a keyword from the list you created above. Weave this keyword into your headline, paragraphs and resource box. Remember to link back to your website in the resource box at the end of each article. Submit the article to the top article directors (e.g. ezinearticles dot com). Convert the article to a video then submit it to video sharing sites (e.g. YouTube).

The key to successful website promotion is consistency and perseverance.

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